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Infographic: The Perennial Customer Revolution

Sword and the Script

The Social Times recently published an infographic by a UK-based software company called SDL. Top failures include: unresponsiveness, un- empowered employees and poor training. The complete infographic follows below: If you enjoyed this post, you might also like: Ultimate Marketing Secret: Happy Customers Bring Friends .

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How A Solid PR Strategy Can Recession-Proof A Business

ImPRessions - Crenshaw Communications

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. A brand of business software with a security benefit can take advantage of news surrounding a cybersecurity hack or flaw, for example, to promote its superiority.

Strategy 193
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages. They can work closely with their clients to develop key messages that resonate with their target audience.

Education 110
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 114
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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” Client retention.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. An expression of corporate values.

Video 149
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Inbound PR vs. Traditional PR and Why Traditional PR Sucks

ISEBOX

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.