Remove Employee Remove Infographics Remove Internal Remove Software
article thumbnail

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 118
article thumbnail

Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. billion PR software market. billion PR software market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. An expression of corporate values.

Video 149
article thumbnail

This Freelancer Onboarding Checklist Will Help Your Company

Contently - Strategy

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. If they’ve never used a piece of software before or they need a refresh, hop on a screenshare call and walk them through it. Explain the company and business objectives.

Company 111
article thumbnail

6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Visual assets like infographics are more expensive.) Doing that with a dozen core pieces of software is a lot easier than managing 30. Analyzing the wrong data.

article thumbnail

Practical perspective of PR management

PR Conversations

In my experience, employees from Communications department spend their lives performing the following functions: 1. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics! Leading internal communications.

article thumbnail

7 Things You Need to Do After Publishing New Content

Contently - Strategy

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process.

eBook 145