Employee, Infographics, Software and Technology

How A Solid PR Strategy Can Recession-Proof A Business

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. A brand of business software with a security benefit can take advantage of news surrounding a cybersecurity hack or flaw, for example, to promote its superiority.

Strategy

Strategy Reputation Banking Infographics

PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages.

Education

Education Employee Measurement Agency

Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. billion PR software market. billion PR software market.

Software

Software Banking Technology Data

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B

B2B Marketing Survey Software

This Freelancer Onboarding Checklist Will Help Your Company

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. Introduce the team and technology. If they’ve never used a piece of software before or they need a refresh, hop on a screenshare call and walk them through it.

Company

Company Pitching System Interviews

6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Using too many tools.

Content Marketing

Content Marketing Print Analysis Data

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

I chose the first two based on the trend of their more traditional “hard goods” historic product sets transitioning to blend with more service oriented offerings (defense with intelligence software, medical device via the Internet of Things (IoT) aspects). Here are my findings: Marketing Technology.

B2B

B2B Marketing Construction Analytics

7 Things You Need to Do After Publishing New Content

Contently - Strategy

DECEMBER 29, 2022

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook

eBook Product Launch Software Internal

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. What’s ahead: Map your PR team workflow.

How To

How To Software System Employee

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing

Marketing Publicity Survey Study

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare

Healthcare Content Marketing Industry Trends

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology.

Analytics

Analytics Data Analysis Technology

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare

Healthcare Content Marketing Industry Trends

Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

MARCH 24, 2019

There’s a tool for that The market for technology in marketing and public relations is exploding. Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. I thoroughly recommend that you seek out Jonathan and his work. ??

Tools

Tools Insurance Insurance Handbook

Meet PR’s New Best Friend: Data

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If they visualized the data in a chart or infographic. What would be even better?

Data

Data Meeting Measurement Guidelines

Public Relations Today

How A Solid PR Strategy Can Recession-Proof A Business

PR’s Crucial Role in Strengthening Cybersecurity Awareness

Trending Sources

Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

This Freelancer Onboarding Checklist Will Help Your Company

6 Common Problems Holding You Back from Content Mastery

What’s the New “Norm” for B2B Marketing?

7 Things You Need to Do After Publishing New Content

How to modernize your PR team workflow – The Essential Guide

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

What PR Professionals Should Have Learned at IBM World of Watson

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Letter from Newcastle: There’s a tool for that but be wary of free stuff

Meet PR’s New Best Friend: Data

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