PRSay

APRIL 5, 2021

While companies have long engaged in politics, a new era of stakeholder scrutiny, social media and political polarization has propelled corporate political activity — and the risks that come with it — into the spotlight. Have a clear set of standards and guidelines that you can use in making and defending any positions you take.

Report 173

Report Company Government Conference 173

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. When a conversation starts, following your guidelines is the key. But the starting point seems to be so difficult to reach!

Internal 133

Internal International Crisis Exercises 133

5W PR

MARCH 13, 2020

Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. Develop relevant internal & external messaging pre-crisis and templates for post-crisis. Internal Protocol.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

Doctor Spin

DECEMBER 4, 2023

Confirmation bias in the media skews the news. Fuelled by confirmation bias and media logic, echo chambers expose news audiences mainly to reinforcing opinions, narrowing and distorting their worldview. Learn more: Confirmation Bias in Media: The Echo Chamber Challenge Subscribe and get a free ebook on how to get better PR ideas.

Media 52

Media eBook Viral Construction 52

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 123

Communications Crisis Internal International 123

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

PR in High Definition

JANUARY 26, 2022

Navigating the waves of social media regulation. Social media has progressively become a core part of any good communication strategy, but as its use becomes more widespread, so does its regulation. Maintaining synergy through employee comms. But, at the same time, it can naturally lead to a fracturing of teams.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Hollow apologies are easy to spot and will negatively impact the company’s standing in the media and court of public opinion. Adhere to Legal Guidelines: Your legal counsel is a crucial component of the crisis team.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

PRSay

JULY 18, 2022

Prior to ZF, he led international communications and launches at DaimlerChrysler and was head of communications for Mercedes-Benz Car brands for many years. Our team in Asia-Pacific expertly uses WeChat and other social media channels to inform and interact with different stakeholder groups. If you are interested have a look here.

Local 94

Local Internal International Crisis 94

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. When the threat is driven at lightning speed by social media, there is no time to read through long, complex materials. You cannot have enough social media tools, resources and training. A crisis may no longer be a crisis.

Crisis 85

Crisis Crisis Management Training Mobile 85

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. 2) SocialChorus adds new employee comms products. Onclusive has raised $21.4

Industry 88

Industry Media Technology Employee 88

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. . The Old New Media ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

Agency 89

Agency Energy Crisis Management Industry 89

Flack's Revenge

MAY 17, 2018

It’s about the growing phenomena of state-sponsored actors bringing stolen info to the media (think North Korea’s hack of Sony; or Russia’s sharing of Democrats’ emails). ’ Asked if he had any guidelines in mind, Mr. Pozen demurred. I thought about this while reading a NY Times story: When Spies Hack Journalism.

Ethics 120

Ethics Banking Journalism Guidelines 120

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

The Hoffman Agency

FEBRUARY 14, 2024

The perception gap between local teams and global headquarters is deepening, influenced by factors such as historical legacy, the role of media and policies of other countries. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

JULY 12, 2017

Likeminded people live in tribes, separated by geography, social media circles, and traditional media consumption. Here are some guidelines to navigating the brand reputation waters when it comes to controversial positions. Consider internal audiences. Yet it may have been even more important internally.

Brand 174

Brand Branding Fashion Advertising 174

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. They know the brand guidelines. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

PRSay

FEBRUARY 5, 2019

By the very nature of the PR profession, we don’t always have time to plan for everything, but we have time to build really strong ties internally so we can quickly assess what we have and figure out what to make of everything available to us. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 97

Case Study Study Guidelines Internal 97

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 This applies both to traditional media, newsletter updates and social media programming. Try to be as transparent and direct as possible.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. Siege Media based these signals on years of first-hand experience from their link building teams. We’ve also included it on our blogger outreach tools post.

SEO 83

SEO Web Tools Analysis 83

Waxing UnLyrical

JULY 11, 2019

Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. Mix internal images with UGC. This is also great for finding subtle ways to stand out.

Company 84

Company Brand Branding How To 84

Presspage

AUGUST 10, 2018

There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. Leverage your Employees. The biggest asset a healthcare organization is its employees. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Who needs crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Happy employees are the ultimate growth driver. The media PR salary: $100,000. Media relations is ever more challenging.

Survey 177

Survey Marketing B2B Study 177

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. A Harris Poll recently found that 67% of American adults distrust AI tools.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Communications Conversations

OCTOBER 13, 2014

Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. I spent the better part of the deck going through that process, and those guidelines and best practices. I mean, we’ve been preaching this stuff for the last few years. Why wouldn’t brands listen?

Strategy 120

Strategy How To Guidelines Advertising 120

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In the ultra-competitive media world, journalists are constantly on the prowl for an edge. Data Fills the Funnel. Data also pays dividends at the top of the funnel. Stacey Miller is the senior manager, communications at Cision.

Data 106

Data Meeting Measurement Guidelines 106

prTini

JUNE 19, 2015

From what I understand, the police department didn’t have a social media policy. Like many companies and organizations, they had a Code of Conduct, but it didn’t provide specific social media guidelines. Not only can the lack of a policy create confusion for employees, it also makes personnel discipline (e.g.,

Policies 28

Policies Employee Nonprofit Guidelines 28

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. To my fellow social media trench mates: “It is like that scene in Chuck Palahniuk’s book Choke when Victor, after days of not having a sh*t, has it all forced out of him in one messy eruption that leaves him wilted and shaking on the floor.&#.

Leadership 52

Leadership Guidelines Social Media Employee 52

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Problems on social media.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62