The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. There’s no erasing those negative comments from old employees with an axe to grind and nothing better to do with their time.

Digital PR 246

Digital PR Reputation Employee Energy 246

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. LGBTQ people are voters, employees, family members and consumers. Do you have employee resource groups or other affinity organizations for diverse staff?

Employee 201

Employee Community Leadership Enterprise 201

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Finally, consider: How do you want our employees to describe your company’s innovation journey? How should it be tailored for other C-suite leaders?

How To 99

How To Corporate Storytelling Conference 99

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications. Make sure you’re not left behind in the new year.

Trends 117

Trends Communications Conference Leadership 117

PRSay

MAY 3, 2023

But even as reputation becomes more important for organizations, in the social media era, it has also never been more fragile, the report says. Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic.

Reputation 162

Reputation Corporate Report Employee 162

Stern + Associates

JANUARY 4, 2023

Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Consistently posting these placements validates your company’s expertise and continued thought leadership. Enhanced audience engagement.

Strategy 68

Strategy Marketing Leadership Print 68

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. How much money do PR professionals earn?

Survey 96

Survey Industry Leadership Study 96

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

MARCH 13, 2020

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more.

Communications 297

Communications Ethics Travel Employee 297

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Year of the employee. 2022 is going to be known as the year of the employee. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. SpaceX and Tesla employees feel they’re on a mission to save humanity and make us an interplanetary species,” says Gandhi.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 124

Communications Crisis Internal International 124

PRSay

MAY 15, 2024

In February, the Pew Research Center found that “40% of Americans who get news from social media say inaccuracy is the thing they dislike most about it — an increase of 9 percentage points since 2018.” What does this mean for crisis communications? It is with these audiences where the best favorable positioning can take place.

67

67

Shift Communications

FEBRUARY 8, 2022

When it comes to issues surrounding social justice, diversity and inclusion, it’s often filled with emotions. Take the time to educate yourself, your team and leadership about the unfolding events. Identify where to share this message — While many brands take to social media, it’s not always the right channel.

Employee 78

Employee Leadership Consumer Internal 78

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Beyond PR

JUNE 7, 2018

According to outandequal.org , one in four LGBTQ employees report experiencing employment discrimination in the last five years and nearly one in 10 LGBTQ employees have left a job because the environment was unwelcoming. Cision PULSE , our LGBTQ+ employee resource group, started from the ground up. In 30 of the 50 U.S.

Employee 40

Employee Community Resources Education 40

PRSay

SEPTEMBER 16, 2020

There, we were offering social media messages and supporting graphics, stories for use in facility newsletters, news releases, and overall talking points for senior leaders, veterans service organizations, congressional members and others. We also alerted VHA leadership as to what we were hearing, and they were able to respond.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Landis PR

APRIL 29, 2024

This applies to the media also. It is not advisable to have an employee of a communications firm present in the interview situation. The Most Popular Social Media Channels in Finland Youtube : 4.46 The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PRSay

JULY 14, 2020

From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. And in a time of great uncertainty, it was an important factor in bringing our group together. In late March, I was diagnosed with COVID-19.

System 158

System Community Social Media Employee 158

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

Reputation Us

JUNE 14, 2021

staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit. Our employees and community members are invested in these causes. In the court of public opinion (e.g.,

Reputation 148

Reputation Financial Community Employee 148

David PR Group

MARCH 29, 2020

We have to maintain confidence, tamp down fear, and show leadership that we will persevere. This is a time for leadership. Once you have your plan, communicate it to your employees and stakeholders confidently. So, give it to your employees straight and as soon as it makes sense. Know what the scary terms mean.

Communications 74

Communications Employee Leadership Financial 74

Shift Communications

FEBRUARY 10, 2022

Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication. It, however, is no longer mentioned within groups I’m a part of. That’s what the hype said, at least. Frankly, this one is a head scratcher.

Marketing 78

Marketing Social Media Meeting Groups 78

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Brand Branding Advertising 189

Sword and the Script

FEBRUARY 16, 2021

Both media and government were labeled – by survey responses – as unethical and less competent. Business also scored well among those who know it best: their employees. Media distrust grows. It’s true interpersonal and it’s true in leadership and group dynamics. Similarly, 72% of U.S. Publish with consistency.

Government 139

Government Survey Ethics Media 139

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 102

Survey Trends Marketing Creativity 102

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Stern + Associates

FEBRUARY 20, 2023

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly. Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 99

Local Community Ethics Education 99

PRSay

OCTOBER 24, 2018

Given that apparent lack of ethics — and the fact that Japanese companies are largely staffed with life-long employees, making it very difficult to bring in new blood and facilitate change — observers might have expected Nissan to simply cut its ties with Mitsubishi. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 264

Ethics Automotive Technology Conference 264

Reputation Specialist Michael Toebe

JULY 14, 2022

Chau recognizes Tesla's management deficiencies and what needs to be done: responsibly raise standards of thinking and behavior within the organization and make critical improvements to governance and compliance in regards to workplace culture, respect employees and provide psychological safety.

Government 52

Government Ethics Reputation Employee 52

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization. Candidates. Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

MARCH 22, 2022

She continued, “Given communicators’ unique talents in stakeholder relationship management, it would make sense that CCOs and their teams are being asked to play a central role in efforts to improve collaboration and other employee-related outcomes across the organization.”. Communications leaders appear to have received both last year.”.

Survey 98

Survey Communications Employee Technology 98

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. Be Ready For Social Media Backlash.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Solo PR Pro

JUNE 8, 2021

She specializes in media relations, content solutions and social media management for her clients, and she was fortunate to see her business grow in 2020, despite losing some clients to pandemic-related budget cuts. Nicole wore many hats there, managing everything from PR and social media to content development and SEO.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

PRSay

APRIL 5, 2023

Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Also scoring well as budgetary allocations were content creation, media monitoring and paid media. Spending on media monitoring, content creation and media databases is expected to decrease.

Survey 87

Survey Measurement Employee Retail 87

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. Content picks.

Tools 101

Tools Survey Pitching Analytics 101