Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Does this post make sense for social?

Social Media 62

Social Media Strategy Media Nonprofit 62

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. Executive ramp up social media profiles (once and for all).

Social Media 169

Social Media Trends Media LinkedIn 169

Stern + Associates

MARCH 27, 2024

In an eye-opening Q&A, Rawi Abdelal , world-renowned Harvard Business School professor of international management, explains the importance of embracing stability, the dangers of generative AI and misinformation, strategies for taking a pragmatic view of social media, and more.

Strategy 122

Strategy Leadership Groups Employee 122

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

OCTOBER 10, 2018

You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as a social media manager. Take a peek at this salary survey from The Creative Group. Social media is a great way to ease into these roles.

Social Media 109

Social Media Media Corporate Survey 109

Buchanan PR

MARCH 10, 2022

It’s important for senior employees to have some basic understanding of this language. Generation Z is the group of individuals born beginning in 1997, meaning in many offices, they’re already your junior colleagues. However, these employees are experiencing a rift in communication with their older co-workers and employers.

Employee 52

Employee Communications Groups Journalism 52

5W PR

AUGUST 22, 2017

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use.

Social Media 92

Social Media Guidelines Media Handbook 92

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 115

Social Media Brand Branding Media 115

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

Communications Conversations

SEPTEMBER 2, 2015

I currently work with a couple clients on managing and developing “Employer Brands” on social media. It combines two loves of mine: employee communications and social media. How many blog posts have you read with the “tip”: Activate your employees! It’s interesting work.

Employee 60

Employee Social Media Brand Branding 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Stern + Associates

DECEMBER 21, 2023

This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position. Before having leaders comment on social media or to the press, executive communications professionals should think about your core customers. What Will Our Customers Think?

Communications 105

Communications How To Employee Corporate 105

Cision

APRIL 1, 2015

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge of tweets and posts from the 2,500 attendees. Social Media Marketing World was no different as attendees tweeted and tweeted…and tweeted. Click to expand. Who got the buzz?

Social Media 120

Social Media Marketing Media Conference 120

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. There’s no erasing those negative comments from old employees with an axe to grind and nothing better to do with their time.

Digital PR 246

Digital PR Reputation Employee Energy 246

PRSay

MAY 3, 2023

But even as reputation becomes more important for organizations, in the social media era, it has also never been more fragile, the report says. Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic.

Reputation 137

Reputation Corporate Report Employee 137

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Finally, consider: How do you want our employees to describe your company’s innovation journey? How should it be tailored for other C-suite leaders?

How To 98

How To Corporate Storytelling Conference 98

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

Deirdre Breakenridge

MARCH 13, 2020

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more.

Communications 297

Communications Ethics Travel Employee 297

5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers.

YouTube 68

YouTube Social Media Engineering Media 68

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. Any crisis situation, loosely defined as a circumstance likely to negatively impact reputation, calls for an all-hands-on-deck response that integrates paid, owned and earned media to meet the moment.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

JUNE 15, 2021

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. LGBTQ people are voters, employees, family members and consumers. Do you have employee resource groups or other affinity organizations for diverse staff? We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Year of the employee. 2022 is going to be known as the year of the employee. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

SEPTEMBER 27, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. Organizations can support their employees’ pursuit of the APR by providing resources, mentorship programs and financial assistance.

Ethics 187

Ethics Study Public Affairs Training 187

Stern + Associates

AUGUST 11, 2023

The goal of media relations is to get positive coverage of a company or organization in the media, which can help to strengthen the company’s connection with its stakeholders. Customers, investors, suppliers, employees, and even the community can be stakeholders. There are many ways to build community relations.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Beyond PR

JUNE 7, 2018

According to outandequal.org , one in four LGBTQ employees report experiencing employment discrimination in the last five years and nearly one in 10 LGBTQ employees have left a job because the environment was unwelcoming. Cision PULSE , our LGBTQ+ employee resource group, started from the ground up. In 30 of the 50 U.S.

Employee 40

Employee Community Resources Education 40

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

PRSay

DECEMBER 22, 2023

Often, communication professionals think first about the message as it would play out in the press, on social media or in a soundbite, but a sometimes-forgotten audience is the employees, staffers and frontline workers who also have to work within an organization facing a crisis. Participate in reflective dialogue.

Crisis Management 138

Crisis Management Crisis Crisis Communications Ethics 138

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications. Make sure you’re not left behind in the new year.

Trends 116

Trends Communications Conference Leadership 116

Presspage

FEBRUARY 28, 2024

Tailoring your communications to the different interest groups is also important, as your investors will be differently affected than your employees or their families. Companies are facing product recalls due to manufacturing issues or having to repair their reputation after a former employee took to social media to vent.

Crisis 113

Crisis Reputation Software Crisis Communications 113

David PR Group

OCTOBER 12, 2016

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images.

Policies 40

Policies Social Media Handbook Guidelines 40

5W PR

FEBRUARY 26, 2024

Brands can also work on private online forums or social media groups where customers connect, share tips, and feel like part of something special. Analyze their favorite beauty products, past events, and even social media engagement to paint a unique picture. But fostering a true sense of belonging goes deeper.

Strategy 78

Strategy Brand Branding Product Launch 78

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105

Publicity Corporate Employee Energy 105