Onclusive

JANUARY 26, 2022

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 95

Internal International Communications Employee 95

PRSay

MARCH 7, 2022

What are your employees saying? Make sure that your internal and external constituents are aware before making a statement or taking action — not only to keep them informed, but also to take advantage of their expertise. Humanitarian aid does not have to mean financial support.

Resources 189

Resources Ethics Internal International 189

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.

Publicity 197

Publicity Government Corporate Financial 197

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. These include employees, subcontractors (up to 65%), software and consumable items. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Target found itself in a somewhat similar situation when anti-LGBTQ customers criticized its Pride Month displays, in some cases trashing store merchandise and harassing employees. There’s more information about our work here: [link] ow.ly/5Yxc50IcS7C

Banking 212

Banking Nonprofit Twitter Advertising 212

Reputation Us

OCTOBER 12, 2015

Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. My best public affairs advice: Employees should be addressed first and foremost, not last. Of course confidential information must be handled at the top first.

Employee 60

Employee Communications Public Affairs Internal 60

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. Look at the White House. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” All this leaves me shaking my head. Why do vendors in PR skip this part? PR tech mentions Video makers.

Analysis 144

Analysis Tools Software SMB 144

PRSay

APRIL 8, 2020

Meanwhile, the need for continuity in these unnerving times falls on the shoulders of an organization’s leaders, who are now navigating operational upheaval and changing financial outlooks. During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding.

How To 190

How To Crisis Employee Resources 190

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

APRIL 13, 2022

” An organization linked to a coherent purpose can make better products, offer better services and attract better employees. Together with consultants like Joanna Seddon, they demonstrated how the fiscal benefits of true purpose-driven marketing to a team of financial executives with absolutely no background in marketing.

Brand 296

Brand Branding How To Corporate 296

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

5W PR

APRIL 25, 2023

By using predictive analytics and machine learning, AI helps businesses make more accurate predictions and informed decisions. It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. This protects businesses against financial losses and fraudulent activity.

B2B 97

B2B Customer Service Data Analytics 97

5W PR

JANUARY 3, 2024

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Key skills Analyzing market trends and consumer behavior to inform marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR for Anyone

SEPTEMBER 16, 2022

Employee Ownership Month. Financial Planning Month. Organize Your Medical Information Month. Another huge one that I work with my clients on, anyone in the financial planning space, anything related to financial planning October is that. Down Syndrome Awareness Month. Dyslexia Awareness Month. Raptor Month.

Pitching 130

Pitching Financial Small Business YouTube 130

5W PR

MARCH 26, 2020

Communication with employees is extremely important during this time. While employees are working from home, stay in contact with them. This might be a weekly e-mail or virtual meeting to update workers on any information or changes. Knowing that you’re present and working will keep employees motivated and company moral high.

How To 88

How To Employee Financial Meeting 88

ImPRessions - Crenshaw Communications

MARCH 20, 2018

A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. The $$ Value of Reputation.

Corporate 160

Corporate Reputation Measurement Financial 160

NewsWhip

SEPTEMBER 16, 2022

The Daily Wire first reported on BoA’s program on Sept 1st and then again later on Sept 5th, both of which discussed the controversies around it, such as how it could potentially violate the law in certain states where businesses are prohibited from discriminating against consumers, and financial experts warning that the program might backfire.

Banking 78

Banking Community Brand Branding 78

Shift Communications

MAY 26, 2022

From a financial lens, make the growth (and growth potential) story bulletproof. Create informative, but optimistic content on what’s going on. Create a halo: Now is the time to call on your people through an employee advocacy program. Your employees, customers and stakeholders believed in your vision at some point.

Employee 88

Employee Case Study Corporate Trends 88

ImPRessions - Crenshaw Communications

MAY 22, 2017

Today’s buyers are more educated than ever, with vast informational resources at their fingertips. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Creating depth of message.

Brand 185

Brand Branding Marketing Wireless 185

PRSay

SEPTEMBER 15, 2017

This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. Now, as CEO of Porter Novelli , those early days in communications continue to inform me.

Financial 147

Financial Employee Leadership Training 147

Sword and the Script

JANUARY 9, 2024

SourceBottle (UK – $$$) Dot Star Media (UK – $$$) Reletter (like a HARO for newsletters – US – $$$ ) Premium pitching tools or “marketplaces” (often with a freemium option): OnePitch Vetted ( acquired by ITK Information Services ) PressHook Qwoted Synapse How about you? Employee engagement. Sober AI edits.

Brand 149

Brand Branding Reddit Pitching 149

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. They changed their logos in solidarity with the new guidelines, and the effect was…awkward.

Brand 284

Brand Branding Small Business Retail 284

Cision

JANUARY 5, 2017

With this information in hand, you can define your brand personas. For instance, a financial services firm that is focused on easing high-achievement Baby Boomers into retirement products wouldn’t want to have a flippant, sarcastic tone that relies heavily on current pop culture references.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Landis PR

APRIL 19, 2022

Companies are increasingly expected to report comprehensively on their material, non-financial sustainability information. The International Financial Reporting Standards ( IFRS Accounting Standards ) developed by the International Accounting Standards Board ( IASB ) are now binding in 166 jurisdictions worldwide.

Report 52

Report Financial Internal International 52

PRSay

JULY 16, 2020

Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders. We need to understand their network and where they get their information. Which people will inform and inspire you?

Leadership 163

Leadership Meeting Employee Internal 163

Wadds Inc.

MARCH 2, 2023

Lee wrote a statement about the event to ensure that journalists had accurate information. In financial markets they are a legal form of communication. Publication on an owned website and via social channels becomes a public statement intended to reach multiple stakeholders from employees to media and from customers to suppliers.

Engineering 98

Engineering Television Travel Financial 98

Sword and the Script

SEPTEMBER 1, 2020

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever.

Internal 147

Internal International Tools Software 147

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. That disparity needs to change! The power of representation in marketing cannot be overstated.

Brand 89

Brand Branding Marketing Ethics 89

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. This information will become part of your business’ permanent digital record. Participants on Web3 will have a “reputation score.”

Reputation 78

Reputation Web System Data 78

Reputation Us

JUNE 21, 2021

We are a member-owned financial cooperative. It is our mission, and honor, to serve every member and help them fulfill their financial goals. billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. This is why we took a clear stance against racism.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

We are a member-owned financial cooperative. It is our mission, and honor, to serve every member and help them fulfill their financial goals. billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. This is why we took a clear stance against racism.

Financial 78

Financial Education Community Employee 78

Cision

JULY 27, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. Your employees have a different perspective of your brand than you do, so talk to them as well.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

DECEMBER 8, 2020

Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them. Start by understanding the perceptions that already exist within your audience of employees. They could have just asked.

Internal 93

Internal International Employee Leadership 93