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Empowering Social Employees

Ronn Torossian

Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. One of the reasons is that they have insider information that consumers don’t. The post Empowering Social Employees appeared first on. The 2020 Edelman Trust Barometer reported […].

Employee 195
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Avoiding Assumptions in Employee Communications

PRSay

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. It is the responsibility of every employee communicator to deliver messages free from assumptions. Employee communicators often have context that their audiences don’t. What do I need employees to do? Adopt a new process?

Employee 187
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Ways to Make Employee Communications More Engaging

PRSay

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Build a story arc.

Employee 132
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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

Employee 125
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A Commitment to Sharing Only Accurate and Truthful Information

PRSay

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Similarly, social media must assume responsibility for the information being shared on its platforms as their dominance as a news source grows.

Ethics 162
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How United Airlines Is Communicating Its Vaccine Mandate to Employees

PRSay

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 170
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Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

Employee 187