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6 Guidelines for Social Media Tragedy Response

Shift Communications

If an incident occurs in our hometown, obviously be sure our employees, loved ones, etc. For example, if you worked in financial services, even if you are based in Boston, an incident in New York City is likely to impact your customers and audience. Impact to your audience. Alignment with our brand. are safe and accounted for.

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Financial Strategies to Help Your Business Weather Economic Uncertainty

Solo PR Pro

As the nation faces inflation, stock market swings and other economic uncertainties, it’s more important than ever for solo PR pros to have an understanding of the financial factors that affect them both professionally and personally. As an S corp, you can consider yourself an employee of the business.

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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. Have a clear set of standards and guidelines that you can use in making and defending any positions you take.

Report 175
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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

He points to federal ethics regulations as the guidelines that prohibit military influencer marketing. To summarize, it would appear that the influencer is using their active-duty status for private financial gain. As a blogger, author and podcaster, I often get asked why I don’t monetize my social media platforms.

Ethics 172
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I do a lot of work in fintech – and all those vendors have financial professionals on staff. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 144
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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Quite a few launched ad campaigns recognizing their own employees. Self-serving?

Brand 284