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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

Sword and the Script

Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them. Start by understanding the perceptions that already exist within your audience of employees. They could have just asked.

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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification.

Report 173
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I do a lot of work in fintech – and all those vendors have financial professionals on staff. 100 million internal comms platform.

Analysis 147
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A Global, European and German Perspective on the Latest ESG Reporting Standards

Landis PR

ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. Companies are increasingly expected to report comprehensively on their material, non-financial sustainability information. The pressure comes from various sides, especially from investors and politics.

Report 52
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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. In addition, consumers are expecting to be heard when they post negative feedback. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89
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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference.