Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

David PR Group

OCTOBER 12, 2016

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images.

Policies 40

Policies Social Media Handbook Guidelines 40

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 180

How To Employee Survey Exercises 180

PRSay

OCTOBER 16, 2020

Share that information through your social media sites and make sure everyone who works for your organization knows where they can go to get their ballot, to drop off their ballot and to register to vote.”. which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

PR in High Definition

FEBRUARY 25, 2022

And yet, at the start of the year, we heard about the company’s rebrand to Meta with a renewed focus away from social media and toward what is known as the metaverse (check out our previous post on the metaverse to find out more). It’s important that these decisions are made with the representation of all employees in the organisation.

Reputation 62

Reputation Exercises Employee Facebook 62

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. It was viewed as a novel way to keep score and get more frequent feedback from employees. A different survey by TalentLMS said most employees like gamification.

Exercises 97

Exercises Software Employee Training 97

PR in High Definition

NOVEMBER 30, 2023

Most of us will probably read the latest headlines, social media updates or newsletters, so why not try exploring a new platform? More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. And we should be doing more if it.

Exercises 71

Exercises Employee Energy Communications 71

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Ask for ideas from other employees or even your freelance team. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. This exercise will help you spark discussions and gain necessary awareness. Image: cvm | Shutterstock. Spoiler alert!

Internal 133

Internal International Crisis Exercises 133

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. Be Ready For Social Media Backlash.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. Crisis Preparedness Employees and Crisis Management Food for Thought' Provide you with the ability to respond in real-time on any necessary platform.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Karen Freberg

FEBRUARY 4, 2018

These two aspects of business and social media are at the forefront of what people are talking about across industries. There are still aspects that have not changed with the evolution of social media. I would have loved to have heard about what The Rock had learned about his journey in social media.

Social Media 45

Social Media Media Education Industry 45

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. social media, content, etc.).

Publicity 151

Publicity Survey Pitching Creativity 151

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. You don’t need stunts to appeal to the media, you just need good honest stories. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, happy news is a main driver for social media sharing. This efficient automation allows for the tech-driven pizza delivery company’s human employees to focus on menu-planning, marketing and other company business. Emotions layered with happiness make up the majority of top drivers of viral content.

Airlines 147

Airlines Insurance Insurance Exercises 147

PR in High Definition

JULY 28, 2021

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends. So, keep your ear to the ground and use your local employees or PR agencies to help you define what works.

Social Media 71

Social Media Exercises Banking Employee 71

Cision

JUNE 3, 2015

Last week we spoke with Miranda Abney, marketing director at the Milk Processor Education Program, about the campaign’s social media strategy. Q: Who do you target on social media? Turn employees into social advocates. How do you promote it on social media? Check out what Miranda had to say.

Instagram 120

Instagram YouTube Twitter Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Social media – to show some leader personality and to leverage all of the other output. The goal would be to gain some traction on each of the four.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Barokas

MAY 31, 2018

On a scheduled day, we had one of our employees pose as a reporter for the Seattle Times who was about to break a huge story on executive misconduct – and of course, our client was front and center in the drama. To be clear, the client knew all along that this was an exercise – otherwise, we would have had some explaining to do.

Crisis 74

Crisis Exercises Employee Crisis Communications 74

5W PR

JULY 15, 2020

. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JANUARY 2, 2018

In fact, most C-Level executives do as well , according to a study by NetLine Corporation and MarketingSherpa: “C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%. I’ve noticed, however, that some businesses might be missing an opportunity.

eBook 72

eBook Exercises Employee SEO 72

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers. Just as consumers have learned to exercise their buying clout, so have large advertisers. They gauge risk and anticipate pushback.

Corporate 149

Corporate Policies Privacy Construction 149

Sword and the Script

AUGUST 25, 2020

Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels. Employees just went through the motions and punched out at 5 p.m. The process was painful.

Marketing 86

Marketing Guidelines Social Media Conference 86

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.”

Reputation 79

Reputation Employee Case Study Survey 79

PRSay

MARCH 23, 2018

Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.

Corporate 107

Corporate Communications Crisis Management Crisis 107

PR in High Definition

APRIL 25, 2018

Instead of producing results as just part of a compliance exercise, organisations may choose to seize the opportunity to tackle their gender pay gap and set concrete targets for closing the gap. Similarly, spend some time doing media training and preparing employees to speak with media – and use a cross-section of staff.

Brand 75

Brand Branding Employee Exercises 75

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers.

Exercises 71

Exercises Employee Social Media Communications 71

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers.

Exercises 62

Exercises Employee Social Media Communications 62

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.”

Reputation 60

Reputation Employee Case Study Survey 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” And, one of the best things about The Muse? ” Learn to play here. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. Scott is also an employee at Life Time Savage now. Outside of work, I really appreciate having extra time in the morning for running and exercise. How did that prepare you for your first job in PR with Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Konnect Agency

MAY 15, 2020

If you’ve spent any time on social media in the last year or so, you’ve almost certainly heard of TikTok. TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. The app (previously Bytedance) has grown steadily after acquiring its U.S.-based

Viral 52

Viral Video Social Media Creativity 52

Communications Conversations

NOVEMBER 10, 2021

As with most social media advertising, trial and error and testing are your friends. It’s an exercise in strategy, but also expectation management. In fact, I’m living proof of this–last week I commented on Sara Blakely’s big move to gift employees $10,000 and 2 tickets anywhere in the world.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97