Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. That’s a good thing. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching. And, he may be the first (and only) journalist to interview cats on TV!

Radio 167

Radio Journalism Interviews Energy 167

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader. Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.”

Reputation 79

Reputation Employee Case Study Survey 79

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. The player wore the brace and the media response earned us major points. Feeling creative? Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. And you don’t just have to take our work for it.

Analysis 195

Analysis Media Trends Data 195

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.”

Reputation 60

Reputation Employee Case Study Survey 60

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Waxing UnLyrical

JULY 11, 2019

Mix internal images with UGC. For instance, if your company made fitness clothing, then your purpose would likely be to make people feel good while working out — so your photos should feature your employees doing just that, showing that you practice what you preach. Stock images of people in suits looking stoic?

Company 84

Company Brand Branding How To 84

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Problems on social media.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Employee Certifications.

Training 72

Training How To Course Software 72

prTini

JULY 12, 2016

At Geben, delivering our clients the highest quality results is top priority for employees and for the company as a whole. So it is important to create a culture that allows for our employees to work when and where they are most productive. Since social media doesn’t close up shop at 5:00 p.m. What does this mean, exactly?

Energy 28

Energy Employee Creativity Exercises 28

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. It also raised and led to long term issues around the keeping of pets, warning systems (this was long before the internet) and other internal processes.

Crisis 63

Crisis Crisis Management Leadership Training 63

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Solo PR Pro

SEPTEMBER 8, 2015

The agenda included a networking exercise where the students had to meet other participants, sharing information about what makes them unique and why they want to get into PR. Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. What story or stories are you most proud of?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Internal communications can be challenging at large companies.

Internal 67

Internal International Conference Public Affairs 67

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Who needs crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR in High Definition

JULY 28, 2021

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends. Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities.

Social Media 71

Social Media Exercises Banking Employee 71

PR Conversations

OCTOBER 11, 2018

I do some work with Lions Clubs International in the British Isles – in fact, I became a member earlier this year. Similarly within organisations, thousands of employers support employee volunteering and other community projects. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

Contently - Strategy

DECEMBER 1, 2022

Do some of your own research to document a list of competitor messages from their website, emails, social media channels, digital ads, and products and services. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management.

Strategy 138

Strategy Brand Branding How To 138

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Owned media is the top area of emphasis, according to the findings. 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Full-time employees have a tendency to take brand messaging for granted. They pick up on brand messaging faster if they can see internal discussions.

Company 111

Company Pitching System Interviews 111

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well. social media is worth doing, it's worth doing well, don't you think? The root of the problem is always internal. social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. David Wills, Senior Vice President, Media Profile , Toronto, Canada. “I

Trends 52

Trends Trade Shows Agency Communications 52

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

Sword and the Script

JULY 14, 2015

Every company is a media company. There really is something to the idea that every company is a media company. Writing and developing content on a consistent basis is like exercising. We do however, have huge lead on peers in competition and furthermore, a mention in Forbes has proven electrifying internally.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. A Harris Poll recently found that 67% of American adults distrust AI tools.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. They are adding owned media, paid media, and shared media to their traditional earned media offering. Each time an employee gets replaced, knowledge is lost. Some of the signals?

How To 60

How To Software System Employee 60

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers.

Corporate 149

Corporate Policies Privacy Construction 149

PRSay

SEPTEMBER 14, 2017

I would propose an alternative: Exercise bravery in silence. Our revenue models are driven by the mass and volume of the messages we place and secure in the media or the minds of consumers. APR, is the internal communications manager at The Cosmopolitan of Las Vegas and an independent PR consultant. Silence is scary.

Ethics 106

Ethics Nonprofit Exercises Radio 106

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Just a few examples: The best laid PR and social media marketing plans and campaigns inevitably hit unforeseen snags that require on-your-feet thinking and wise decision-making. You need to mediate.

Agency 48

Agency Real Estate Social Media Writing 48