ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies.

Interviews 309

Interviews Product Launch Radio Media Training 309

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Shaping public opinion and policy In the public sector, strategic communications are integral to shaping public opinion and influencing policy.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. It’s an important topic, yet a specialized one where branded content that offers education and insight can work even harder than product news. .

How To 334

How To Media Healthcare Survey 334

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Everybody makes mistakes, but these three episodes show a need for remedial education — and possibly better email software.

Twitter 197

Twitter Ethics Pitching Product Launch 197

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Analytics 78

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Burrelles Fresh Ideas

MARCH 12, 2024

Download our free Product Launch tip sheet. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. Contact us for more information on Burrelles media outreach and monitoring services.

Social Media 79

Social Media Strategy Media Reputation 79

Buzzstream

FEBRUARY 9, 2024

Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. Tip: Look at the product specs or any marketing and sales material. For more information, please visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62

Contently - Strategy

APRIL 28, 2022

For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Now is the time. Enhancing press releases with video.

Video 117

Video Communications Strategy Product Launch 117

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Public relations is about making great content that engages, educates, and entertains. The silver-bullet theory. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. That’s a recipe for reputation disaster. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Next week, you might consider taking advantage of the drought with a timely, feature-oriented pitch after all the hard news product launches. Get some onsite industry education. Then, it’s all over. Suddenly it’s quiet in tech land. And the timing could be perfect. Remember the reporters who aren’t at CES.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Prohibition

JULY 28, 2021

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Do you want them to feel uplifted, intrigued, educated or informed? Video has taken the world of content by storm.

Video 62

Video Corporate Product Launch Film 62

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Additionally, everyone should be educated on how long certain projects realistically take.

Media Training 249

Media Training Policies Agency Interviews 249

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Develop content that educates and adds value to the customer’s life. You can also try using the 42 essential AI prompts for investor relations professionals.

Trends 105

Trends YouTube Video Social Media 105

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), The pitch was no doubt timely, since it was during the height of the pandemic, but it was also educational and inspirational.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Critical Mention

OCTOBER 21, 2018

Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. Educate yourself on current crisis trends and issues so you can update your crisis plan.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Rock the Status Quo

AUGUST 15, 2014

Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. Pick a more appropriate, less emotional topic if you want to educate. Gawker was justified to call it soulless. It’s not.

Pitching 272

Pitching Viral Interviews Education 272

Presspage

FEBRUARY 10, 2020

Sometimes it takes some time for a brand to come to terms with this, and your role here is to manage their expectations and educate them on what makes a real story. But if it’s a bog-standard product launch, don’t be surprised if you’re redirected to the advertising department.

Pitching 78

Pitching Advertising Advertising Product Launch 78

B2B PR Sense

JANUARY 5, 2018

Product launch. Yet, because PR is educational, as opposed to salesy, it can build genuine relationships with clients and partners alike. These relationships are not solely based on products and services, but on a solid foundation of trust. Crisis management. Social media strategy. Speaking engagements.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Critical Mention

SEPTEMBER 3, 2018

Once you have your profile set up, posting educational, relevant content related to your industry will appeal to your current and prospective audience. Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. By creating a visually stunning and engaging mailer, you can capture your audience’s attention and leave a lasting impression.

Agency 52

Agency Marketing Creativity Consumer 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Additionally, an organization may be seeking advocacy of a position or cause, like this current campaign aimed at increasing public education and awareness of mental health issues. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M

Measurement 120

Measurement Study Data Agency 120

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. It first helps to know what constitutes a press release.

SEO 52

SEO Engineering Web Trade Shows 52

Critical Mention

AUGUST 29, 2019

It states that your company should publish 80% interesting, informational and educational content. The other 20% should be sales-related, pertaining to your business and its products. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates.

Company 81

Company Brand Branding B2C 81

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

Konnect Agency

FEBRUARY 26, 2021

Finally, we have community – and when planning for a new product launch it is key to think about what will translate well on social from an advertising and social calendar perspective. Content is everything that touches the consumer. Examples of owned content are the images and content that you publish on your social channels.

Brand 52

Brand Branding Marketing Storytelling 52

Prohibition

OCTOBER 20, 2022

So, if you’re need of a green thumb gardener for your next social campaign or product launch take a look at our nifty list below! Her Instagram feed is filled with educational posts and her love for gardening is clear. Her educational feed allows other people to learn how to grow organic, sustainable food all year round.

Instagram 12

Instagram Radio Education Product Launch 12

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Identifying as an educator, entertainer, innovator, connector, etc. Your Brand’s Values.

Brand 40

Brand Branding How To Employee 40

Beyond PR

AUGUST 30, 2016

Want to reach higher education students with your content? Product launches. With technology changing all the time, college students like to stay in-the-know on the products that could become popular on campus. Don’t have a new product coming out but you’re interested in reaching out to 18-22 year olds?

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

JUNE 11, 2016

Educating marketers, closing that gap and changing that culture is part of what CMI set out to do from the beginning. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. We are in a market that requires a fair bit of education. Search is still a huge one, and it’s been working out great for us.

Marketing 74

Marketing SEO Trade Shows Technology 74

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60