ImPRessions - Crenshaw Communications

JANUARY 3, 2017

A new wearable device that lets you access help in an uneasy situation is more compelling than “an industry-leading solution that leverages disruptive technology.” Next week, you might consider taking advantage of the drought with a timely, feature-oriented pitch after all the hard news product launches.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. The pitch was no doubt timely, since it was during the height of the pandemic, but it was also educational and inspirational.

Healthcare 52

Healthcare How To Pitching Product Launch 52

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed? How can they make it big to the people who matter? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

Critical Mention

SEPTEMBER 3, 2018

Once you have your profile set up, posting educational, relevant content related to your industry will appeal to your current and prospective audience. Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. SCHEDULE A DEMO.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Beyond PR

AUGUST 30, 2016

Want to reach higher education students with your content? Consumer Technology. Product launches. With technology changing all the time, college students like to stay in-the-know on the products that could become popular on campus. 92% percent of 18-34-year-olds in the U.S.

Radio 68

Radio Media Newspapers Technology 68

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on.

Interviews 309

Interviews Product Launch Radio Media Training 309

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 198

Marketing Content Marketing Data Social Media 198

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. Develop content that educates and adds value to the customer’s life.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

MARCH 12, 2024

Download our free Product Launch tip sheet. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. Contact us for more information on Burrelles media outreach and monitoring services.

Social Media 79

Social Media Strategy Media Reputation 79

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Additionally, an organization may be seeking advocacy of a position or cause, like this current campaign aimed at increasing public education and awareness of mental health issues.

Measurement 120

Measurement Study Data Agency 120

PR Conversations

SEPTEMBER 22, 2015

I chose to interview members of Ferpi , because I consider belonging to the largest Italian association of PR professionals a signal of a deeper awareness of the impact of our craft and vocation, in addition to the educational opportunities and current affairs information it offers. All work in high-profile companies or sectors.

Interviews 40

Interviews Enterprise Corporate Internal 40