Onclusive
JANUARY 28, 2016
Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.” I managed to convince […].
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. For the unpersuaded, there’s some excellent content on why ethnic diversity is critical to the future of our business.
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Deirdre Breakenridge
JANUARY 26, 2016
In PR, becoming the trusted resource is an important part the of the communicator’s professional brand. For me, it is one of the thirds in the brand pie, right up there with strategic communicator and relationship builder. However, becoming the trusted resource is a career long effort and it should not be taken for granted. Just like any part of your brand, if you don’t deliver a consistent experience, then you may jeopardize your trusted title.
Cision
JANUARY 27, 2016
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. It takes carefully cultivating a relationship with the media until you reach a point where they trust and like you.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Resolution Blog
JANUARY 26, 2016
You’ve worked hard to get that story out there, now you need to collate the coverage to show off to your client. But where do you start? There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time. Don't fret! We have collated, tried and tested some of the biggest names out there to give you the lowdown on media monitoring in the modern PR world. 1.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
JANUARY 28, 2016
Like many in the PR world , I am an unabashed podcast junkie. The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. Podcasts can spark ideas that are just irresistible to the PR profession. One of my personal favorites is The Sporkful food podcast at WNYC Studios, and its thoughtful and witty host, Dan Pashman (who also hosts the Cooking Channel show “YouR
Cision
JANUARY 25, 2016
A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication. The author, anthropologist Robin Dunbar (best known for Dunbar’s Number , the “cognitive limit to the number of people with whom one can maintain stable social relationships”) concludes that genuine relationships may “require at least occasional face-to-face interaction to maintain them.” This
Flack's Revenge
JANUARY 28, 2016
“Childishly written!” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review. But it was Donald Trump that just said them, in tweets and interviews, about a statement that Fox News issued yesterday. Fox tried to use humor and taunts in a last ditch attempt to goad Donald into joining tonight’s presidential debate.
Ronn Torossian
JANUARY 25, 2016
It’s treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and be able to deal with the crises that do occur as quickly and efficiently as possible without losing face or momentum.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from.
Cision
JANUARY 28, 2016
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions.
Marketwired
JANUARY 26, 2016
[By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ).
The Resolution Blog
JANUARY 27, 2016
Every time a piece of PR coverage goes live it’s a recommendation of your client’s brand and online content. Endorsement and recommendation of content are major factors in how Google decides where to send millions of people every day which can equate to millions of pounds for businesses. The more influential the journalist, blogger or website you work with the more Google realizes your client is an authority and it therefore places them in front of many more people online.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
JANUARY 29, 2016
Every year, we analyze thousands of press releases to determine what words are popping up in press releases over and over again throughout the year. We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. Thus, #PRBingo was born. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look!
Cision
JANUARY 29, 2016
Cision is monitoring the primary season , and we analyzed 675,000 tweets between 8:00 a.m. and 11:00 p.m. ET on January 28 and looked at how American voters responded to the candidates. There is a golden rule in PR that a brand should make a PR hit happen almost at every possible turn. You never want to be the brand representative that drops the ball and lets a broadcast or radio opportunity fall through the cracks giving it directly to your competitors.
The Stalwart Blog
JANUARY 28, 2016
They come in and out of our lives like comets, but leave lasting impressions like giant Redwood trees. Many of you met them too. I thought it would be a good time to check in on our former interns and find out where they are now. Not surprising - they are all crushing it! . Melina Destein , Stalwart summer 2012 intern. Current position — Google, Retail Marketing Team.
Stuart Bruce
JANUARY 26, 2016
Yet another interesting question from a potential client wanting help to measure the ROI of public relations. It’s the wrong question as nearly everyone I’ve seen who claims to be able to measure the ROI of public relations activity is either confused about what it is they are doing so accidentally misleading people, or what’s worse trying to obscure the truth and deliberately misleading people.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
JANUARY 26, 2016
In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. The program offers SHIFTers the opportunity to participate in an educational course that allows traditional PR pros like myself the chance to dip our feet in the intricate and fascinating world of marketing.
Cision
JANUARY 29, 2016
Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. Ms. Thorsby, what kind of press releases do you prefer to receive? I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.
Communications Conversations
JANUARY 27, 2016
A friend of mine raised a question we’ve heard before on Facebook the other day: How many times should I be posting to Facebook per week? A question that’s been asked by thousands of clients and company-side folks over the last few years (but a question I haven’t heard in quite a while, actually). And, what have we heard from the “gurus”?
Reputation Us
JANUARY 29, 2016
We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline — your values, mission and organization’s vision all need to tie […]. The post Know Yourself, Before You Share Yourself appeared first on LTPR.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Shift Communications
JANUARY 27, 2016
The emergence of social media brought direct and immediate access to everyday consumers. With each new social platform comes a group of expert users who are able to inspire, empower and encourage large fan bases. The voices of influencers have become especially pertinent and widely accepted by brands. The definition of “social influencer” differs for each company: Does your client want Justin Bieber to tweet about its upcoming events?
Cision
JANUARY 26, 2016
All brands want media coverage. And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! Your pitches don’t have to be boring, and they don’t have to look like everyone else’s.
Communications Conversations
JANUARY 29, 2016
Yeah, I know Snapchat has 100 million daily active users. I know they have like 46 billion views on their videos (slight exaggeration). And I know every 17-year-old alive checks Snapchat no fewer than 89 times per day. I get it–Snapchat is a BFD (you aren’t the only ones who can use cool acronyms, Millennials!). Yet we’re still not seeing even semi-widespread adoption among brands.
Mark My Words
JANUARY 29, 2016
Not a day goes by without someone new “weighing in” on the Oscars So White row. Yesterday it was Obama’s turn, today it’s mine. Say what you will about the Academy of Motion Picture Arts and Sciences, but they know how to keep entertainment hacks busy. The diversity in opinions crowding for attention since the nominations were announced a fortnight ago has ranged from timely reflections on the state of the film industry to ignorant drivel (here’s looking at you Charlotte).
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Shift Communications
JANUARY 28, 2016
The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User Growth. Facebook’s overall growth slowed, quarter over quarter, to just under 3%.
Cision
JANUARY 28, 2016
Every brand knows the importance of social media. But not every brand knows how to create a structured social strategy that will help them meet their goals. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. So what’s the secret to building a successful social strategy? Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization
Ishmael's Corner
JANUARY 24, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After deep study and discourse, the FTC delivered its enforcement policy on native advertising last month. And to help corporations toe the digital line, the FTC offered up “Native Advertising: A Guide for Businesses” with 17 examples covering every imaginable scenario.
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