Sat.Jan 23, 2016 - Fri.Jan 29, 2016

Reporting on the state of the PR industry

Onclusive

Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.”

Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men.

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Three Tips to Help You Maintain Trusted Resource Status

PR Expanded

In PR, becoming the trusted resource is an important part the of the communicator’s professional brand. For me, it is one of the thirds in the brand pie, right up there with strategic communicator and relationship builder.

Did Fox Jump the Snark? (Brief History of Fake News Fails)

Flack's Revenge

“Childishly written!” ” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Self-Imploding Brands & Missed Trust Signals

Marketwired

[By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand.

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More Trending

4 Steps to Pitching a Journalist

Cision

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you.

6 of the best online monitoring tools for PR right now

The Resolution Blog

You’ve worked hard to get that story out there, now you need to collate the coverage to show off to your client. But where do you start? There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time.

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Free Media versus Paid Media Takes Center Stage in Presidential Race

Ronn Torossian

Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot. Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and Al Gore “hanging chads” campaign in 2000, candidates have to cover many fronts. Amid the white-hot glare of media scrutiny, the candidates have to determine the best ways of using earned media—or public exposure that doesn’t cost them any real dollars.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Effectively Does Social Media Drive Word-of-Mouth?

Cision

A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication.

10 distractions corporate communicators face

PR Daily

For many corporate communicators, the job largely entails writing and editing. At least, that’s what we signed up for. Sometimes, however, it seems like the last thing we get to do during our long, busy days is write.

CRISIS MANAGEMENT FOR POLITICAL COMMUNICATIONS

Ronn Torossian

It’s treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and be able to deal with the crises that do occur as quickly and efficiently as possible without losing face or momentum. In order to do this a candidate needs a committed crisis intervention team , clear lines of communication, and a plan of action.

Stalwart Interns. Where are they now?

The Stalwart Blog

They come in and out of our lives like comets, but leave lasting impressions like giant Redwood trees. Many of you met them too. I thought it would be a good time to check in on our former interns and find out where they are now. Not surprising - they are all crushing it! .

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 Brands Running Successful Brand Journalism Programs

Cision

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.

Facebook rolls out alternative to 'likes'

PR Daily

The Facebook “like”—a cornerstone of the service—is evolving into a cadre of six emotions. The social networking giant—which just reported that it has 1.59 billion users worldwide—is rolling out Facebook Reactions.

Key Marketing Lessons for PR Pros

Shift Communications

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services.

Free webinar: ‘The True Business Impact Of PR Coverage’

The Resolution Blog

Every time a piece of PR coverage goes live it’s a recommendation of your client’s brand and online content. Endorsement and recommendation of content are major factors in how Google decides where to send millions of people every day which can equate to millions of pounds for businesses.

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Donald Trump Broke PR’s Golden Rule

Cision

Cision is monitoring the primary season , and we analyzed 675,000 tweets between 8:00 a.m. and 11:00 p.m. ET on January 28 and looked at how American voters responded to the candidates. There is a golden rule in PR that a brand should make a PR hit happen almost at every possible turn.

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The reliability factor: 3 tips for maintaining your reputation

PR Daily

In PR, becoming a trusted resource is an important step in your career as a communicator. The key to establishing trust between your personal brand and the consumer lies in your ability to deliver a consistent experience to clients, journalists and other key players.

The PR measurement myth of ROI

Stuart Bruce

Yet another interesting question from a potential client wanting help to measure the ROI of public relations.

General Electric Theater: Reagan met Content Marketing in 1954

Sword and the Script

by Frank Strong. In 1954, the television had reached a critical milestone : 26 million U.S. households (56%) owned a TV.

4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest.

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Guardian announces cost-cutting measures amid declining revenues

PR Daily

The swift decline of the newspaper industry hit the United States hard in the mid-2000s, but only recently has it begun to profoundly affect European market. Evidence of that can be seen with United Kingdom newspaper The Guardian.

Stay Social: How to Maintain Impactful Influencer Relationships

Shift Communications

The emergence of social media brought direct and immediate access to everyday consumers. With each new social platform comes a group of expert users who are able to inspire, empower and encourage large fan bases.

Know Yourself, Before You Share Yourself

Reputation Us

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline — your values, mission and organization’s vision all need to tie […].

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4 Key Components of a Winning Enterprise Social Strategy

Cision

Every brand knows the importance of social media. But not every brand knows how to create a structured social strategy that will help them meet their goals. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively.

Commonly confused sound-alike words: Vol. T

PR Daily

My cumulative list of commonly confused words continues with 10 that begin with the letter T. The confusion relates to spelling or meaning. taught/taut. Taught is the past tense of teach. It is also used as an adjective to mean instructed.

State of Social Media Q4 2015: Half of Facebook Users Go Mobile Only

Shift Communications

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable.

How to be a PR Pro Without Losing Your Soul

ZudePR

What’s the best book about your job? The one that paints the truest picture? Warts and All. Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. I want to know the challenges they’re facing in their professional lives.

Finding The Content Marketing Sweet Spot

Cision

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. Why aren’t consumers paying attention?

Mattel’s Barbie gets a full-body makeover

PR Daily

The body types of humans are exceptionally diverse. For one of the world’s most popular toys, however, showing this diversity was never a strong suit. That’s why Mattel, the makers of Barbie, will release a new line of the doll that are petite, tall and curvy.

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