Sat.Jan 23, 2016 - Fri.Jan 29, 2016

Reporting on the state of the PR industry


Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.”

Three Tips to Help You Maintain Trusted Resource Status

PR Expanded

In PR, becoming the trusted resource is an important part the of the communicator’s professional brand. For me, it is one of the thirds in the brand pie, right up there with strategic communicator and relationship builder.

Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men.

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Did Fox Jump the Snark? (Brief History of Fake News Fails)

Flack's Revenge

“Childishly written!” ” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Self-Imploding Brands & Missed Trust Signals


[By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand.

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More Trending

A Journalist’s POV: 3 Questions From A PR Team

ImPRessions - Crenshaw Communications

Like many in the PR world , I am an unabashed podcast junkie. The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows.

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6 of the best online monitoring tools for PR right now

The Resolution Blog

You’ve worked hard to get that story out there, now you need to collate the coverage to show off to your client. But where do you start? There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time.

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Free Media versus Paid Media Takes Center Stage in Presidential Race

Ronn Torossian

Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot. Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and Al Gore “hanging chads” campaign in 2000, candidates have to cover many fronts. Amid the white-hot glare of media scrutiny, the candidates have to determine the best ways of using earned media—or public exposure that doesn’t cost them any real dollars.

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How Effectively Does Social Media Drive Word-of-Mouth?


A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here.

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Press release tips from A to Z

PR Daily

The press release game isn’t what it used to be. Garnering attention for your announcement has become increasingly difficult in the age of social media and depleted newsrooms. Despite what you may hear, however, the press release is most certainly not deceased.


Ronn Torossian

It’s treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and be able to deal with the crises that do occur as quickly and efficiently as possible without losing face or momentum. In order to do this a candidate needs a committed crisis intervention team , clear lines of communication, and a plan of action.

4 Brands Running Successful Brand Journalism Programs


Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.

Boring Press Release Bingo is Back!

Shift Communications

Every year, we analyze thousands of press releases to determine what words are popping up in press releases over and over again throughout the year.

10 distractions corporate communicators face

PR Daily

For many corporate communicators, the job largely entails writing and editing. At least, that’s what we signed up for. Sometimes, however, it seems like the last thing we get to do during our long, busy days is write.

Stalwart Interns. Where are they now?

The Stalwart Blog

They come in and out of our lives like comets, but leave lasting impressions like giant Redwood trees. Many of you met them too. I thought it would be a good time to check in on our former interns and find out where they are now. Not surprising - they are all crushing it! .

Donald Trump Broke PR’s Golden Rule


Cision is monitoring the primary season , and we analyzed 675,000 tweets between 8:00 a.m. and 11:00 p.m. ET on January 28 and looked at how American voters responded to the candidates. There is a golden rule in PR that a brand should make a PR hit happen almost at every possible turn.

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Key Marketing Lessons for PR Pros

Shift Communications

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services.

Facebook rolls out alternative to 'likes'

PR Daily

The Facebook “like”—a cornerstone of the service—is evolving into a cadre of six emotions. The social networking giant—which just reported that it has 1.59 billion users worldwide—is rolling out Facebook Reactions.

Free webinar: ‘The True Business Impact Of PR Coverage’

The Resolution Blog

Every time a piece of PR coverage goes live it’s a recommendation of your client’s brand and online content. Endorsement and recommendation of content are major factors in how Google decides where to send millions of people every day which can equate to millions of pounds for businesses.

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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby


Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest.

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The PR measurement myth of ROI

Stuart Bruce

Yet another interesting question from a potential client wanting help to measure the ROI of public relations.

The reliability factor: 3 tips for maintaining your reputation

PR Daily

In PR, becoming a trusted resource is an important step in your career as a communicator. The key to establishing trust between your personal brand and the consumer lies in your ability to deliver a consistent experience to clients, journalists and other key players.

General Electric Theater: Reagan met Content Marketing in 1954

Sword and the Script

by Frank Strong. In 1954, the television had reached a critical milestone : 26 million U.S. households (56%) owned a TV.

5 Unique Ways to Score Media Coverage


All brands want media coverage. And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out?

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Stay Social: How to Maintain Impactful Influencer Relationships

Shift Communications

The emergence of social media brought direct and immediate access to everyday consumers. With each new social platform comes a group of expert users who are able to inspire, empower and encourage large fan bases.

Guardian announces cost-cutting measures amid declining revenues

PR Daily

The swift decline of the newspaper industry hit the United States hard in the mid-2000s, but only recently has it begun to profoundly affect European market. Evidence of that can be seen with United Kingdom newspaper The Guardian.

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. MarketingProfs: Benchmarks, Budgets & Trends Report. )

4 Key Components of a Winning Enterprise Social Strategy


Every brand knows the importance of social media. But not every brand knows how to create a structured social strategy that will help them meet their goals. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively.

State of Social Media Q4 2015: Half of Facebook Users Go Mobile Only

Shift Communications

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable.

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

For many content marketers, millennials—who have $1.3 trillion in annual buying power —are an attractive Achilles heel. John Boitnott wrote in Inc. that millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant or deceptive.

Know Yourself, Before You Share Yourself

Reputation Us

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline — your values, mission and organization’s vision all need to tie […].

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