Sat.Jan 23, 2016 - Fri.Jan 29, 2016

Reporting on the state of the PR industry

Onclusive

Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.” I managed to convince […].

Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. For the unpersuaded, there’s some excellent content on why ethnic diversity is critical to the future of our business. But I think the PR community already knows this, even though we’re sometimes vague about our commitment.

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6 of the best online monitoring tools for PR right now

The Resolution Blog

You’ve worked hard to get that story out there, now you need to collate the coverage to show off to your client. But where do you start? There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time. Don't fret! We have collated, tried and tested some of the biggest names out there to give you the lowdown on media monitoring in the modern PR world. Buzzsumo.

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Three Tips to Help You Maintain Trusted Resource Status

PR Expanded

In PR, becoming the trusted resource is an important part the of the communicator’s professional brand. For me, it is one of the thirds in the brand pie, right up there with strategic communicator and relationship builder. However, becoming the trusted resource is a career long effort and it should not be taken for granted. Just like any part of your brand, if you don’t deliver a consistent experience, then you may jeopardize your trusted title.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Free Media versus Paid Media Takes Center Stage in Presidential Race

Ronn Torossian

Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot. Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and Al Gore “hanging chads” campaign in 2000, candidates have to cover many fronts. Amid the white-hot glare of media scrutiny, the candidates have to determine the best ways of using earned media—or public exposure that doesn’t cost them any real dollars.

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Self-Imploding Brands & Missed Trust Signals

Marketwired

[By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ).

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4 Steps to Pitching a Journalist

Cision

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. It takes carefully cultivating a relationship with the media until you reach a point where they trust and like you. Only then will they write about you. How do you build that trust? It starts long before the pitch.

CRISIS MANAGEMENT FOR POLITICAL COMMUNICATIONS

Ronn Torossian

It’s treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and be able to deal with the crises that do occur as quickly and efficiently as possible without losing face or momentum. In order to do this a candidate needs a committed crisis intervention team , clear lines of communication, and a plan of action.

5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Free webinar: ‘The True Business Impact Of PR Coverage’

The Resolution Blog

Every time a piece of PR coverage goes live it’s a recommendation of your client’s brand and online content. Endorsement and recommendation of content are major factors in how Google decides where to send millions of people every day which can equate to millions of pounds for businesses. The more influential the journalist, blogger or website you work with the more Google realizes your client is an authority and it therefore places them in front of many more people online.

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How Effectively Does Social Media Drive Word-of-Mouth?

Cision

A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication. The author, anthropologist Robin Dunbar (best known for Dunbar’s Number , the “cognitive limit to the number of people with whom one can maintain stable social relationships”) concludes that genuine relationships may “require at least occasional face-to-face interaction to maintain them.”

10 distractions corporate communicators face

PR Daily

For many corporate communicators, the job largely entails writing and editing. At least, that’s what we signed up for. Sometimes, however, it seems like the last thing we get to do during our long, busy days is write. This week, it seemed like every time I opened a document to start writing, I was distracted by a non-writing task. Here’s what I found to be the most common distractions in my job: 1. Unwanted writing advice.

Stalwart Interns. Where are they now?

The Stalwart Blog

They come in and out of our lives like comets, but leave lasting impressions like giant Redwood trees. Many of you met them too. I thought it would be a good time to check in on our former interns and find out where they are now. Not surprising - they are all crushing it! . Melina Destein , Stalwart summer 2012 intern. Current position — Google, Retail Marketing Team. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Key Marketing Lessons for PR Pros

Shift Communications

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. The program offers SHIFTers the opportunity to participate in an educational course that allows traditional PR pros like myself the chance to dip our feet in the intricate and fascinating world of marketing.

4 Brands Running Successful Brand Journalism Programs

Cision

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like?

Facebook rolls out alternative to 'likes'

PR Daily

The Facebook “like”—a cornerstone of the service—is evolving into a cadre of six emotions. The social networking giant—which just reported that it has 1.59 billion users worldwide—is rolling out Facebook Reactions. Soon, American users will be able to choose between angry, sad, “wow,” “haha,” “yay” and love emojis to express how they feel about a particular post. You can also still “like” a post, if you’re so inclined.

The PR measurement myth of ROI

Stuart Bruce

Yet another interesting question from a potential client wanting help to measure the ROI of public relations. It’s the wrong question as nearly everyone I’ve seen who claims to be able to measure the ROI of public relations activity is either confused about what it is they are doing so accidentally misleading people, or what’s worse trying to obscure the truth and deliberately misleading people. Usually it’s the former. ROI stands for Return on Investment. Nothing else.

General Electric Theater: Reagan met Content Marketing in 1954

Sword and the Script

by Frank Strong. In 1954, the television had reached a critical milestone : 26 million U.S. households (56%) owned a TV. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. The show, General Electric Theater , was born and its host would be none other than Ronald Reagan.

4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. Thorsby, what kind of press releases do you prefer to receive? I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.

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Avoid getting tripped up by these commonly used PR terms

PR Daily

In writing, sometimes it’s the simplest words that trip PR pros up the most. Is it health care or healthcare? Web site or website? Top-10 list or top 10 list? Remembering the various spellings of words commonly used in the marketing world is something that takes time; in addition to repetition. Unfortunately, there’s often no rhyme or reason behind a word’s proper spelling or style. It’s more a matter of memorization through use and habit.

Stay Social: How to Maintain Impactful Influencer Relationships

Shift Communications

The emergence of social media brought direct and immediate access to everyday consumers. With each new social platform comes a group of expert users who are able to inspire, empower and encourage large fan bases. The voices of influencers have become especially pertinent and widely accepted by brands. The definition of “social influencer” differs for each company: Does your client want Justin Bieber to tweet about its upcoming events?

Know Yourself, Before You Share Yourself

Reputation Us

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline — your values, mission and organization’s vision all need to tie […]. The post Know Yourself, Before You Share Yourself appeared first on LTPR. Branding brand branding communications LT Public Relations LTPR PR public relations Rebrand reputation

4 Key Components of a Winning Enterprise Social Strategy

Cision

Every brand knows the importance of social media. But not every brand knows how to create a structured social strategy that will help them meet their goals. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. So what’s the secret to building a successful social strategy?

Get global recognition: Show the world by entering PR Daily’s Media Relations Awards

PR Daily

State of Social Media Q4 2015: Half of Facebook Users Go Mobile Only

Shift Communications

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User Growth. Facebook’s overall growth slowed, quarter over quarter, to just under 3%. Total monthly active users ended just shy of 1.6

#OscarsSoWhite: For Your Discrimination

Mark My Words

Not a day goes by without someone new “weighing in” on the Oscars So White row. Yesterday it was Obama’s turn, today it’s mine. Say what you will about the Academy of Motion Picture Arts and Sciences, but they know how to keep entertainment hacks busy. The diversity in opinions crowding for attention since the nominations were announced a fortnight ago has ranged from timely reflections on the state of the film industry to ignorant drivel (here’s looking at you Charlotte).

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Finding The Content Marketing Sweet Spot

Cision

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. Why aren’t consumers paying attention? They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Before 1990, there were only eight channels. The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. Today, however, is another story.

The reliability factor: 3 tips for maintaining your reputation

PR Daily

In PR, becoming a trusted resource is an important step in your career as a communicator. The key to establishing trust between your personal brand and the consumer lies in your ability to deliver a consistent experience to clients, journalists and other key players. For years, we’ve watched organizations struggle with trust issues, and we’ve seen influential brands lose public confidence. As a communicator, you are expected to provide credible, accurate and transparent information.

Don’t Be Outdated: Why It’s Important to Refresh Your Models

Shift Communications

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute for reality that we can use to better understand the real thing.

How to be a PR Pro Without Losing Your Soul

ZudePR

What’s the best book about your job? The one that paints the truest picture? Warts and All. Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. I want to know the challenges they’re facing in their professional lives. I want to understand their industry. I want to know what makes them tick. Graphic Design. I’m working more and more with graphic design agencies; helping clients sell more online.

Behind the Headlines With Stuart Pfeifer

Cision

PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop. A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? It was a tough decision.