Sat.Nov 19, 2016 - Fri.Nov 25, 2016

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world.

B2B 297

Five Quick and Easy Ways to Show #PR Thanks

PR Expanded

Thanksgiving is a time to give thanks. You should let the people around you, who mean the most, know that your journey would not be the same if they were not a part of your work or your life. At the same time, you can take your thankfulness to a whole new level, by going one step further.

Skype 285

PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store.

Trends 265

Brand PR: Amazon ad pushes into the political fray?

Ronn Torossian

Maybe the concept began as just another “clever” sight gag. Two aging religious leaders, a priest and an imam are sharing tea time. The guys are clearly friends, and they’re clearly aging. At one point in the commercial both guys pull out their smartphones and go to the Amazon app.

Brand 265

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Golden Turkey Awards

Flack's Revenge

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons.

More Trending

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 203

101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. Luckily, these industries promote content production, which provides seemingly endless information about trends, capabilities, and new products.

15 writing tips from great 20th-century authors

PR Daily

Although bloggers and novelists have different roles, we've gathered some favorite writing tips from outstanding authors of the 20th century. Their timeless advice applies as well to your next blog post as it does to fiction.

5 Things to Give Thanks for in Today’s Digital Marketing World

Cision

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. We’re No Longer Reaching in the Dark.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top Marketer: The Art and Science of a CMO [UML]

Sword and the Script

IBM recently named Michelle Peluso as VP and CMO for the company. According to Adweek the title is brand new to IBM and signifies the growing importance of marketing in the company.

What is Data-Driven PR, Part 3: Defining Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

PR pros, what are you thankful for?

PR Daily

For many PR pros, keeping up with a continually evolving industry is no easy feat. Creativity and effective teamwork are crucial to getting ahead—and keeping clients happy. Creating successful PR campaigns is rarely a one-person job.

Please Let Me Be Trump’s PR Person For A Week

The Stalwart Blog

I could fix this. Seriously I could. I think the timing is ideal because, right now, the President-Elect has got to be a bit unhinged as he realizes he actually has to…you know…govern. Trump’s in a real pickle for a couple of reasons.

Energy 136

Accreditation Gave Me a Needed Career Change

PRSay

Last fall, I was sitting at my desk in my small website and marketing company feeling melancholy. For over 15 years, I had been working with clients to develop websites and marketing materials.

Energy 173

Explaining the Trump Election to Our Asia Pacific Team

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For global companies founded in the U.S., Donald Trump’s election has the potential to dishearten and even divide their employees working overseas. This sentiment doesn’t necessarily show up on Facebook or Twitter or other public forums. Instead, it’s water cooler chatter and emails, wondering if their company’s character will take on the hue of Donald.more.

How thank-you notes can transform your communications career

PR Daily

From 2001 to 2011, Douglas Conant transformed Campbell Soup. As CEO, he took "a beleaguered old brand" ( Businessweek's words , not mine) and turned it into a thriving success in the global food industry.

Clean Up Your Business' Online Presence

PR 20/20

My favorite local hangout is a restaurant less than five minutes from my house. The large food portions, reasonable prices and friendly staff keep my husband and me returning. But, they weren’t always right down the street. Before moving to their current location, they were 10 minutes up the road.

Local 90

The Anatomy of an FDA-Approved Tweet

ISEBOX

Read Time: 2 minutes. In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. But even if you did catch our “Guidance on the Guidance,” you probably noticed the lack of step-by-step instructions.

How will the expansion of VR accessibility to consumers change PR?

Media Bullseye

You know someone’s been in social media communications circles for a while if the conversation ever drifts to talking about Second Life, created by Linden Labs.

Infographic: Visual-marketing tools every communicator should know

PR Daily

A former boss of mine liked to say, “You’re only as good as your tools.”. So far in my career, this notion has held true. Say you want to create a video to explain health benefits to employees.

Tools 142

Climbing the Mountain to Accreditation Affirms Me as a Professional

PRSay

I worked in television news for twelve years before changing professions. I moved into public relations simply because it seemed like a logical next step; plus I had seen other journalists make the move successfully.

Study 122

Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations

5W PR

Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse. They made handcrafted beers and delivered them to a thriving downtown area featuring a variety of eating establishments. And then came a new beer they crafted and named “Not Your Father’s Root Beer.”

We Need a Gender Moonshot: 3 Ways Women Can Make It Happen

Return on Reputation

The past couple of weeks have been very eye-opening in America, on many fronts.

Overcoming the stigma of ‘working from home’

PR Daily

Many organizations are embracing remote work options for their employees. Nearly 60 percent of teleworkers worldwide said they would leave their existing jobs for a similar job if they could work from home.

The Top-4 Digital Strategies for Effective M&A Communications

PRSay

Every PR team approaches an M&A event with a mix of trepidation and enthusiasm. A successful M&A rollout can create tremendous value for the new entity. At the same time, the M&A road is fraught with a plethora of internal and external hurdles – before, during and after the public announcement. For any M&A announcement, the fast-paced nature of the digital marketplace creates an unpredictable PR environment that will always loom over the entire lifecycle of the transaction.

Fantastic Lies and Where To Find Them

Mark My Words

The response of the established media to reports that the majority of stories shared on facebook during the US election were stonking great lies has been the predictable bellow of I told you so. According to the holier-than-thou op-eds this is clearly the fault of the news gathering public for shunning proper paywalled journalism. Yet this stern lecture from a dying breed misses a greater truth.

Wishing You Turkey, Treats and Togetherness

Waxing UnLyrical

We’re going to take a break for the Thanksgiving holiday, and I hope you will too. This year has gone by so fast, and so much has happened … we need a bit of down time, don’t you think? Thank you for being a part of my world.

5 ways to become a data-driven marketer

PR Daily

Marketing is creative, but don’t confuse creativity with a lack of research and planning. In order to be competitive, you must be data-driven and make decisions based on the facts and numbers. Otherwise, you risk obsolescence.

Data 131

3 Benefits of Investing in Earned Media

Beyond PR

Your paid media has little impact on your audience. They’re either ignoring or blocking your ads every time they see them. In fact, 88 percent of consumers state that ads have little to no influence on their purchase decisions.

How to Prep Plan and Serve Your Feast to Clients

Solo PR Pro

This week, the US is pausing to celebrate Thanksgiving, and it is a good time to talk turkey about your business in 2017. Planning your business is a lot like planning a Thanksgiving meal.

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement.

Instagram launches disappearing messages

PR Daily

Does the concept of sending an image on social media, then seeing it disappear sound familiar? Snapchat made its mark by allowing users to send private messages that would disappear after the receiver viewed them. It’s the platform’s core function.