May, 2015

6 Marketing and Sales Tactics to Avoid Like the Plague


When you’re a busy entrepreneur, there’s nothing worse than having your time wasted. A lot of frustration can occur as a result of others’ carelessness and disregard for your busy schedule and crowded inbox. Many sales and marketing professionals continually … Continued.

3 Things a PR Agency Can Offer Every Client

Ronn Torossian

Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes.

Agency 351

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Rethink FHRITP: Together We Can Make it Mean Something Good


A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt.

Agency 327

Clichés of the PR Industry

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc. that I’d like to chuck out the window.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos, and thanks again for inviting me to speak there. It gave me the chance to hear from a range of speakers, including vendors and users.

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More Trending

Bragging: Right of the accomplished or misguided pastime?


What, pray tell, would we do without the ability to brag? More pointedly, what would everyone around us do without the ability to brag? We’d never know that snooze-fest, dork-shoes Tami from the 8th grade turned into a supermodel and “feels #blessed … Continued.

Google 364

Using Pinterest to Grow Your Business

Ronn Torossian

Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if [.] The post Using Pinterest to Grow Your Business appeared first on Ronn Torossian 5WPR Founder Blog.

What Goes in a Great Media Kit


I get to sit on both sides of the media kit divide. I develop them for clients. And I receive them from organizations hoping for coverage in our blog. When we take a company on, we assess what materials they have. They’re often not what they need to be.

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When You Want to Get the Inside Scoop on #Snapchat, Ask a 20-Year Old

PR Expanded

I belong to Gen X and touch the border of a Baby Boomer. We’re clearly not the demographic using Snapchat. Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Off to the Social Tools Summit

Flack's Revenge

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing.

Tools 241

Announcing Cision Social Edition and Cision PR Edition!


We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition.

The PR Measurement Challenge


Albert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has … Continued.

The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why Your Brand is Stuck in a Rut and What to Do


We were called into a script meeting to fix someone else’s work. It was billed as a brainstorming meeting and it included the senior execs of the production company along with the CEO. What became clear though was the CEO wasn’t looking so much for solutions as he was looking for an audience. Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down. It was a complete waste of everyone’s time.

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Book Review: Stand Out by Dorie Clark

PR Expanded

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level.

Video 308

Trick or Tweet? The Damage of TMI

Flack's Revenge

So, does information really want to be free? Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It does if you are an insider trading apologist or fair disclosure objector.

PR Tactics in 2015: What’s Changed & What We Can Improve


This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at

Hotels 342

Smart Speak: Ditch the business jargon to build trust


As a professional communicator and nearly obsessive people observer, one thing I often find myself doing at events is listening in on conversations between individuals and groups of people. Some may call this eavesdropping; I like to think of it as … Continued.

Landing Page Design: Rules of Thumb Your Boss Expects You to Know


A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information.

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Rebranding FHRITP: Together We Can Make it Mean Something Good


A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt.

Book Review: Leave Your Mark by Aliza Licht

PR Expanded

I’m into my summer reading list, and my second book is another excellent read.

Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion.

SEO 186

Connecting the Dots in PR: The Rise of Planning & Strategic Insight


As public relations firms compete for an ever-broader portfolio of client business, they’re seeking out a new breed of talent to help them grow: people who can connect the dots strategically.

Survey 341

8 successful headlines—and the psychology behind them

PR Daily

I recently dug into research about headlines to prepare for a webinar on the science of writing must-click headlines on social media. I found plenty of data about which words are in the most-shared headlines , how long headlines should be , and more.

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Creating Contagious Content for Moms: What Brands Need to Know


If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me.

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Stories are your brand’s on button


Face palm: “It doesn’t work.” ” “Okay,” I said. “I’ll get someone to troubleshoot it with you.” ” “You can try,” said Jonathan. “But I’m not sure there’s any point. It just doesn’t work. And I mean at all. At ALL.” ” It was a 3D Scanner invented by Matter and Form Inc. , a client we were launching.

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How Airlines Like Delta Hold Parents Hostage

Sword and the Script

by Frank Strong. One of the first questions I remember Delta’s website asked me when booking travel was my daughter’s age. She’s 4. One fact of that experience I won’t soon forget was that despite having her age, Delta assigned my daughter a seat on our flight 11 rows away.

Snack on This: Client Love Languages

Rock the Status Quo

I’m not taking the sudden onset of an empty nest very well. It’s heinous and I hate it. I raised my children in a home with constant activity, constant flow of children in and out and, yes, a bit of chaos. I like it that way. We’re comfortable with it.

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5 Myths of Working in PR


This is a guest post by Nova Halliwell, a PR professional in New York City. Quick show of hands – who’s heard this line before: “All I know about PR is that most of the people who do it are pretty dumb.”.

Hotels 340

The etiquette of following up a pitch

PR Daily

You’ve come up with a great story idea, researched the publications and journalists to contact, and sent the pitch. Once it’s sent and is out of your hands, you patiently wait for a reply. Nothing is happening. Don’t worry. It’s normal for this to occur.

How to use Twitter Audience Insights for Marketing

Shift Communications

Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users. How can it benefit your marketing and communications program? What It Tells You.