Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Read also: Digital-First is the Way Subscribe and get a free ebook on how to get better PR ideas.

eBook 52

eBook Groups Biotechnology Resources 52

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. case studies, ebooks, blog posts). But let's take a few steps back. a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

Critical Mention

JUNE 26, 2019

Joe Pulizzi provided his take on content marketing in the recent eBook, Digital Marketing 101: 10 Global Influencers Share Their Secrets for Success : “The first thing you want to do is choose one type of content. Neil also writes about 34 blogs per week with the sole aim of helping companies generate more traffic and sales.

Blogging 92

Blogging Marketing Content Marketing eBook 92

ImPRessions - Crenshaw Communications

MAY 1, 2018

When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. But beware of getting too arcane.

B2B 147

B2B Leadership Customer Service eBook 147

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

JANUARY 3, 2018

Did people who read your ebook end up buying your product? If a journalist writes about your brand, you can check your website’s analytics to see if that source sent you much traffic, but that’s a clunky solution at best. Did those that read the mention of your company in Forbes check out your site?

Measurement 225

Measurement Tools eBook Analytics 225

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

Waxing UnLyrical

JUNE 24, 2019

Their motivation is the overall betterment of science and technology. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. eBook quotes and contributions. We just need to use them more effectively,” writes Josua Nite.

Measurement 95

Measurement eBook Tools Survey 95

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits.

eBook 52

eBook Analysis System Data 52

Waxing UnLyrical

JULY 31, 2013

If social business entails doing what we did before, but using social media and related technologies to do it, then I think we’re all missing a massive opportunity. I’m often asked for case studies for this transformational potential, and in the absence of full-blown real-life examples, I decided to write a fictitious one.

eBook 83

eBook Enterprise Case Study Web 83

Polaris

MARCH 17, 2015

Smaller firms usually have specialized expertise, whether it’s food, finance or technology. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. More resources are available to invest in technology and training staff.

Agency 100

Agency eBook Training Media Training 100

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. Is this clear? In Wikipedia.

How To 52

How To eBook Wikipedia Viral 52

PR 20/20

OCTOBER 10, 2017

For example, let’s take the case of using a value-driven ebook to attract more qualified leads. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). Tools that use AI may rely on one or more of these technologies.

Marketing 81

Marketing eBook System Tools 81

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. For example, let’s take the case of an ebook.

Marketing 53

Marketing Software eBook Technology 53

Flack's Revenge

MAY 15, 2015

An added bonus was that I got the chance to hang out (and in some cases, meet for the first time) people I knew from my days writing for Maximize Social Business – like Joe Ruiz , Debbie Miller , and of course Neal. If you like social media and tech, as I do, it was like being a kid in a candy store.

Tools 120

Tools eBook Social Media Meeting 120

Public Relations Sydney

NOVEMBER 9, 2014

It is conducted with the intention that a journalist will then write a favourable story about their experience. This industry thrives on experiences, and journalists can help these businesses to meet or exceed client expectations about a region, venue or package by writing about their experiences.

Tourism 72

Tourism Media Hotels eBook 72

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

ISEBOX

DECEMBER 1, 2015

Take Advantage of Technology: In addition to a DIY strategy, there are tools that can help you generate lists of journalists that will be interested in your content. If you establish yourself as a thought leader in your industry, the media will want to pick your brain to help them write their content. Having them contact you.

eBook 70

eBook Tools Groups Pitching 70

Beyond PR

JANUARY 4, 2018

Did people who read your ebook end up buying your product? If a journalist writes about your brand, you can check your website’s analytics to see if that source sent you much traffic, but that’s a clunky solution at best. Did those that read the mention of your company in Forbes check out your site? About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

PR 20/20

MARCH 30, 2016

Insight on how to apply new technologies and processes to improve efficiencies. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. Align Marketing Technology for Lead Scoring Success. The Blogging GamePlan: How to Write a Knock-Out Post. Dynamic campaign ideas.

Resources 40

Resources Marketing Pinterest eBook 40

Mindful Marketing

DECEMBER 17, 2015

Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. I love theater, good writing, tennis and skiing. What is one technology you cannot live without? It’s a marvelous feeling.

Communications 50

Communications Marketing Internal International 50

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. Source: Mathew Sweezey ). Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

ReimaginePR

SEPTEMBER 21, 2016

This only prolongs profiteering for larger corporations and impedes new technology from building upon known predecessors. These laws “allow publishers, studios, and other distributors to write their own private laws about how people can use their legally purchased media.”. Lawmakers in the U.S.

Telecommunications 120

Telecommunications Privacy Software Data 120

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Once marketers had completed the assessment, they received a personalised 20-page ebook that gave advice on their strengths, weaknesses, and preferred working style. just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Waxing UnLyrical

OCTOBER 7, 2019

Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. She writes about tech education and health related issues and loves to live simply, give generously, watch football and love technology. People often get bored with the usual stuff. Think outside the box. Add more contrast.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. My little Toyota Corolla didn’t quite roll to the intersection.

Media Relations 60

Media Relations Media Interviews Pitching 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

Public Relations Sydney

JANUARY 12, 2015

Consider writing content that can be put into practice or provide value to your audience, whether it be a how to guide, top ten tips or an explanation on the latest news / technology in the industry. For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below.

Pitching 40

Pitching How To eBook Blogging 40

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Shift Communications

JANUARY 14, 2015

The moment I finish writing this blog post, it is copyrighted, regardless of whether or not I submit it to a third party like the US Patent and Trademark Office. If you share an eBook for lead generation purposes that has someone else’s material in it without permission, that would be a copyright violation. Christopher S.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

JANUARY 12, 2015

Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Write my first eBook and read MORE!

eBook 60

eBook Creativity Agency Exercises 60

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JULY 14, 2015

It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Consistency is truly pivotal.

Content Marketing 60

Content Marketing Brand Branding Marketing 60