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New eBook: Audience Insight in the age of Google

The Resolution Blog

Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area. As Audience Strategy Director, Sophie knows how to find the golden nugget of insight that turns a marketing campaign into content the public truly want. Get a sneak-peek of the ebook here. link] Not ready to buy?

eBook 120
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Free eBook: How To Pitch Media

Rock the Status Quo

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Public Relations Rock The Pitch' I hope you are spending time with family and loved ones, or doing something that brings you joy and/or peace.

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New eBook will take your PR measurement to the next level

The Resolution Blog

To help you do just this and take your PR measurement to the next level we have teamed up with PR evaluation expert and head of ExperiencedMediaAnalysts.com Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Steph has poured her invaluable knowledge into a free ebook. Download your free copy now.

eBook 120
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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

Newsjacking is a powerful tactic for marketing and public relations. Add something meaningful to the public dialogue. Their insights were featured in respected publications like Digiday and The Drum. However, caution is crucial. Mishandled timing or execution can damage a brand’s image.

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New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. With this eBook , PR Pros can learn how to use data, model it over time, and ultimately, use machine learning to extract the most common complaints and talking points. This is just one of many use cases discussed in this eBook.

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Public Relations vs Marketing

Doctor Spin

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

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Public Relations Objectives

Doctor Spin

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.