PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Public speaking. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Cision

APRIL 12, 2016

And when it comes to providing the maximum value to your target audience, few things beat public relations. Let’s see how public relations can attract organic traffic to your website. Infographics : Although it is a form of visual content, infographics are information rich. Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Presspage

MARCH 5, 2020

Here are a few of the challenges we’ve noticed PR professionals have to deal with: Messy publication processes. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Download our free ebook on the role of SEO in PR. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. Though email has seen little innovation in the recent past, we can expect to see certain advancements which will keep email at the forefront of public relations. Download our latest eBook! thought leadership.

Technology 115

Technology Big Data Video Data 115

ISEBOX

JANUARY 6, 2016

I’ve seen them through my work in content marketing and public relations, of course. So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. Until recently, I didn’t. Trending Industry News.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Cision

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Cool infographics. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Do they rank well for keywords and phrases in your industry niche?

How To 198

How To Real Estate Web Case Study 198

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. Identify the optimal times for publication.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Stuart Bruce

DECEMBER 14, 2015

In 2015 we saw some great initiatives to help modernise public relations practice. The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. He’s also helpfully summarised it in this infographic. However, beyond the hype I’d be interested to know how much impact they’ve actually made.

Infographics 60

Infographics eBook Conference Training 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. I’ve never understood why the public relations department doesn’t “own” this powerful communication vehicle. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

FEBRUARY 3, 2018

There are many knowledge nuggets in his piece, but one that really stood out was the difference between thinking of content marketing as a library as opposed to a publication: “A publication relies on getting views from the articles published that week. They end up publishing way too much content in an attempt to maintain traffic.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Cision

AUGUST 26, 2015

Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. American author, entrepreneur, marketer, and public speaker. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Mack Collier (@MackCollier) August 17, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Fuel

JUNE 17, 2021

They’re also a great way to ensure the wider public has immediate access to your news announcements. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.). They should be an integral part of your marketing strategy. Prioritize SEO Practices.

Writing 60

Writing SEO Google Local 60

Beyond PR

JANUARY 23, 2018

Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful. We want to establish our expertise in those fields.

Strategy 75

Strategy Media How To Infographics 75

Public Relations Sydney

NOVEMBER 30, 2014

These websites contain millions of images ranging from animals, food and drinks, to people and infographics. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Purchased images can be found on websites such as Shutterstock and iStockphoto.

Banking 85

Banking How To eBook Infographics 85

Sword and the Script

DECEMBER 13, 2016

Repurpose – add value and polish – to it and then run it as a native advisement through an industry trade publication. If the inventory is exhausted by the time you decide to do this, check with the publication about a sponsored email to the reader list. 9) Draft a takeaway post for rapid publication.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

MARCH 7, 2017

And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Photo credit: Pixabay, CC0 Public Domain. Continue on the video trend.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Solo PR Pro

JANUARY 5, 2016

The post also includes downloadable key message formats and detailed message mapping templates, along with an accompanying 25-page ebook to help you craft your own messaging, exclusively for Solo PR PRO Premium members. 10 Basic Rules for Successful Infographics. 10 Basic Rules for Successful Infographics.

Infographics 40

Infographics eBook Survey Resources 40

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Sign up for free ebooks, webinars and other resources (i.e. Search Engine Land is a sister publication to the popular, Marketing Land (included below in the Marketing category). Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Doctor Spin

JANUARY 5, 2024

Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. The PR Persona: “Dave” Spin Academy | Online PR Courses Example of a “PR Persona” Fundamentals PR Persona Name : “Dave” Member of Public : “Conscious Sharers” (approx. Read also: The Publics in Public Relations Why Use Personas in PR?

How To 52

How To eBook Corporate Groups 52

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Infographics. Mickie Kennedy is the author of PR Fuel and offers free PR eBooks and Whitepapers for PR Pros and entrepreneurs of all stripes.

Blogging 40

Blogging Guidelines eBook Viral 40

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. ebooks, whitepapers, etc.) Her passion is achieving ROI for both clients and colleagues by delivering business-building results for professionals working in public relations, investor relations and marketing communications.

Radio 40

Radio Mobile Media Sports 40

Beyond PR

MARCH 23, 2016

Words convey: Whether it’s an article covering new product features, an ebook about your industry’s latest trends, or a cute cat video, the first requirement of a great content experience is providing quality information that delivers on your headline’s promise.

Video 40

Video eBook Viral Infographics 40

Beyond PR

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Cool infographics. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Do they rank well for keywords and phrases in your industry niche?

Real Estate 57

Real Estate How To Web Case Study 57

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. Notify critical stakeholders within your organization.

eBook 120

eBook Product Launch Software Internal 120

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. Yup, that’s included twice on purpose.

Measurement 100

Measurement Analytics Google SEO 100

Solo PR Pro

OCTOBER 4, 2016

I use this to promote posts, share a thoughtful quote or publicize an event. This robust image creation tool allows you to create everything from social media posts to infographics and ebook covers. These free and low-cost tools are easy to use (beware, some are addictive) and will have you rocking visual creation like a pro!

Video 71

Video Tools Trade Shows eBook 71