Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

DECEMBER 7, 2023

Assessing whether public sentiment is positive, negative, or neutral, offers critical insights into reputation management and brand perception. Media Mentions This is an obvious one! Media mentions quantifies the number of times your brand or campaign has been mentioned in the media.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Assessing whether public sentiment is positive, negative, or neutral, offers critical insights into reputation management and brand perception. Media Mentions This is an obvious one! Media mentions quantifies the number of times your brand or campaign has been mentioned in the media.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

JUNE 23, 2022

While you can keep a pulse on what your target publications are covering, your content marketing team can pick up these themes to amplify potential media coverage with blogs, case studies, eBooks and more. On the flipside, you can also repurpose existing marketing content into PR content to increase exposure for your brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Doctor Spin

JANUARY 4, 2024

If half the returning readership comes for evergreen content and the other half for news commentary, search engines and social media algorithms , I increase the risk of disappointing half of that readership—half of the time. link] The Media Polarisation Model (Version 2). Source: Social Studies of Science 2 Sismondo, S.

eBook 52

eBook Analysis Engineering Social Media 52

Doctor Spin

JANUARY 7, 2024

Media Blackouts are the result of unfair rules of engagement in a “Post-Truth” media landscape: Media Minefield = the “Post-Truth” media landscape where interactions with legacy news media often result in deliberate misrepresentation. link] The Media Polarisation Model (Version 2). Nature, 540, 9–9.

Interviews 59

Interviews Media eBook Journalism 59

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

PR for Anyone

OCTOBER 13, 2021

Right now, people aren’t opting in much for eBooks but they love checklists and guides. Then, you put this out on social media and make sure it’s on everything you have: your website, your social media headers, pinned posts, etc. Creating an Opt-in/”Freebie”. Step 1 – What’s your offer?

Real Estate 130

Real Estate eBook Privacy Video 130

Waxing UnLyrical

MAY 20, 2011

A free ebook from Solo PR Pro. It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free. When the ebook was published, I looked at it immediately, and I thought Kellye and Jenny did a great job of it.

Resources 100

Resources eBook Social Media Conference 100

Agility PR Solutions

FEBRUARY 3, 2020

Social media clearly drives your brand’s messaging and amps up your visibility, but what posting frequency and content types resonate the most with your audience? New research from digital marketing firm Boston Digital found that consumers are drawn to—and will purchase from—brands that entertain and inform them via social media.

eBook 78

eBook Social Media Consumer Brand 78

The Resolution Blog

JANUARY 8, 2018

It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it. All publicity is good publicity or is it?

Tools 136

Tools Publicity SEO Measurement 136

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Welcome to the content calendar.

How To 0

How To Content Marketing Conference Analytics 0

Doctor Spin

DECEMBER 16, 2023

Here we go: Quicklinks The Halo Effect: The Power of Charisma The Halo Effect and Spokesperson Selection Over-Reliance on Positive Associations PR Resource: More PR Theories The Halo Effect: The Power of Charisma In the world of public relations , understanding and strategically using psychological phenomena can be the key to successful campaigns.

Journalism 52

Journalism Ethics Analysis eBook 52

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

Doctor Spin

NOVEMBER 29, 2023

Some experts will go for the easy route by simply presenting themselves as such on social media. Source: Journal of Public Relations Research 1 Bourne, C. The Inbound First PR Strategy: The Beauty From Within Learn more: How to Create a PR Strategy That Actually Works Subscribe and get a free ebook on how to get better PR ideas.

Leadership 52

Leadership Strategy Wikipedia eBook 52

PR for Anyone

NOVEMBER 2, 2021

The “Featured” section is a great place to put videos, pdfs, or eBooks about what you do. Make sure you include relevant keywords here. Use emojis to make things pop. Always include your cell phone number. . This is prime real estate on LinkedIn. Don’t miss out on this opportunity. Ask for recommendations.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” Articles, seminars, publicity, and social media updates. Smart Minority = a minority of today that will grow into a new majority of tomorrow. 2018, October 24).

Brand 52

Brand Branding eBook Resources 52

Doctor Spin

MARCH 20, 2023

However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations. Read also: The Reykjavik Press Release—ChatGPT How To Zag When Everyone is AI-Zigging Public relations is a zigzag.

Corporate 52

Corporate eBook Tools Data 52

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Public Relations. Managing Media Contacts. Follow her on social media.

Marketing 120

Marketing Comparison eBook Social Media 120

5W PR

DECEMBER 22, 2020

The first is an offer of a free eBook. Finally, consider repurposing some evergreen lead magnets in social media ads like on Facebook. The post Lead Magnets Still Work appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. The question they faced was similar – do we remagnetize and, if so, how?

eBook 88

eBook Consumer Blogging Study 88

Doctor Spin

DECEMBER 3, 2023

Priming subtly shapes the audience’s perceptions, attitudes, and expectations even before the main message is delivered by carefully sequencing various PR actions, such as media releases, social media engagement, and public events. On the development, mechanisms, and ecology of nonconscious social behavior.

eBook 52

eBook Journalism Examples Resources 52

Doctor Spin

APRIL 5, 2023

That’s where public relations (PR) comes in. Standard PR Challenges Faced by B2B B2B organisations face a set of standard challenges when it comes to public relations (i.e. The media and potential customers often overlook B2B organisations. Reputation plays a huge role in public relations for B2B. the 3 R:s): Recognition.

B2B 52

B2B Strategy eBook Small Business 52

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. You need to find public, online references to your company and your products or services. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Software 328

Software Customer Service Google Small Business 328

Polaris

DECEMBER 2, 2014

They make money by attracting advertisers, who pay to reach the publication’s audience. An editorial calendar helps publications plan ahead, develop seasonal content on schedule and provide an appropriate amount of targeted coverage for all of their important audiences. As a result, publishers are committed to keeping readers.

Blogging 186

Blogging eBook How To Writing 186

Doctor Spin

APRIL 5, 2023

That’s where public relations (PR) comes in. Standard PR Challenges Faced by Small Businesses Small businesses face a set of standard challenges when it comes to public relations (i.e. The media and potential customers often overlook small businesses without a well-known brand.

Small Business 52

Small Business Strategy eBook Reputation 52

PR 20/20

JANUARY 16, 2023

Below is a guide to Ready North's favorite blogs and publications. Sign up for free ebooks, webinars, and other resources (i.e., For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Disclaimer: We love other blogs, too.

Blogging 52

Blogging Marketing Pinterest SEO 52

Doctor Spin

APRIL 25, 2023

Understanding the emotions behind social media interactions. Anticipating how different publics will perceive a campaign. Public Opinion (1922). One who effectively manages the perceptions of publics acts as a moral legislator, capable of shaping attitudes and behaviours according to the categorical imperative.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Doctor Spin

NOVEMBER 17, 2023

3 I’ve written about this mental model in Walter Lippmann: Public Opinion and Perception Management. 7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need? 8 Let’s say the number of new social media shares per cycle is a constant multiplier, m. Is this clear?

How To 52

How To eBook Wikipedia Viral 52

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals.

SEO 100

SEO eBook Google Engineering 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

Cision

SEPTEMBER 3, 2015

Plan Out Your Social Updates. You can also schedule social updates in advance. Multiple social media dashboards (including Cision’s ) let you choose the date and time you want a given update to go out. Bonus Tip: You can also apply this strategy to content sharing on social media. Find a Mini Me.

Communications 120

Communications How To eBook Training 120

Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Aligning with a celebrity can also be risky if a personal life turned scandalous and dominates the news and public opinion.

Marketing 239

Marketing Television Handbook Web 239

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. Earned Media Public Relations Social Media launch PR media relations pre-launch PR social media' Show why you’re different and how you think.

How To 117

How To eBook Leadership Social Media 117

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. His agency focuses on blogging, sales and website pages and eBooks. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1

Film 131

Film Viral YouTube eBook 131

Waxing UnLyrical

JANUARY 28, 2013

Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook. ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software.

Community 100

Community eBook Social Media Customer Service 100

Shift Communications

AUGUST 22, 2016

In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. Organic social media reach continues to decline towards zero ; social media marketers respond by posting ever-more content. Content Is a King Without a Kingdom.

Analysis 60

Analysis eBook Analytics Study 60