Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Post at appropriate times: Many organizations post to their social media sites and blogs only during work hours.

How To 100

How To eBook Content Marketing Social Media 100

Waxing UnLyrical

MARCH 23, 2012

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Businesses have been so furious that they will not be given the option to keep the old page design that some threatened, in discussions on posts such as this one , to stop using Facebook entirely.

eBook 98

eBook Facebook Small Business Social Media 98

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network.

eBook 83

eBook Enterprise Case Study Web 83

5W PR

DECEMBER 22, 2020

The first is an offer of a free eBook. Finally, consider repurposing some evergreen lead magnets in social media ads like on Facebook. Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. Many marketers still rely on three major lead magnets.

eBook 88

eBook Consumer Blogging Study 88

Cision

SEPTEMBER 3, 2015

Plan Out Your Social Updates. You can also schedule social updates in advance. Multiple social media dashboards (including Cision’s ) let you choose the date and time you want a given update to go out. Also, Facebook Business Pages let you schedule posts. Want to make Instagram your most successful channel?

Communications 120

Communications How To eBook Training 120

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. These software packages find and analyze tweets, Facebook posts, Yelp reviews, and the like. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Software 328

Software Customer Service Google Small Business 328

Buzzstream

MARCH 12, 2020

It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. . Social Media and Influencer Marketing . The most popular platform for purchasing from influencers was YouTube, followed by Facebook and Instagram. . All About Ads.

Advertising 131

Advertising Advertising Marketing Privacy 131

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. Here’s how you’ll use it: Whenever you post on social media or send out an email campaign, you’ll want to hop into Analytics to see what kind of activity you generate.

Analytics 136

Analytics eBook Measurement Google 136

The Resolution Blog

OCTOBER 15, 2019

Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Key Takeaway?—?look Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Solo PR Pro

NOVEMBER 11, 2014

A quick question about holiday gifts in the Solo PR PRO Premium members-only Facebook group yielded more than 23 unique ideas that go beyond the status quo. Karen even creates customized versions of the ebook for her clients to give to their own customers: Support Local Businesses. Founder of Solo PR PRO & #solopr chat.

Creativity 80

Creativity eBook Local Groups 80

Waxing UnLyrical

JANUARY 28, 2013

Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook. ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software.

Community 100

Community eBook Social Media Customer Service 100

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . For each book sold, Matt will donate $1.00

Marketing 45

Marketing Insurance Insurance B2C 45

Waxing UnLyrical

JULY 12, 2013

Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. As Jay describes in his ebook, his entire process is a marketing goldmine. Twitter Facebook Google+ LinkedIn 10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life. ” moment. Or several. to so much more.

eBook 106

eBook Resources Case Study Community 106

Public Relations Sydney

OCTOBER 12, 2014

You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media. Social Media Social media is a cost-effective way to communicate with supporters, sponsors and people who will benefit from the charity.

Case Study 90

Case Study How To Study Pitching 90

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Public Relations Sydney

NOVEMBER 16, 2014

Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists. Many journalists are on social media and use this channel to share their work and comment on issues of interest. Be accessible via email, phone and social media and respond promptly as required.

Local 90

Local Social Media eBook Meeting 90

Solo PR Pro

NOVEMBER 27, 2018

Before this year becomes a Facebook memory, there are five things you can do to set the table for your business success in the new year. Solo PR Pro has a free ebook, Get It In Writing! Share your thoughts or questions in the comments below or on social media using #solopr. Secret ingredients and sprinkles on top.

eBook 46

eBook Resources Tools Local 46

Waxing UnLyrical

FEBRUARY 6, 2015

As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc. Social media isn’t part of my job.”. Just because social media isn’t in your job description doesn’t mean you shouldn’t be keeping up with the times. This is a resource to bookmark if ever there was one.

Strategy 40

Strategy Social Media eBook Community 40

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

AUGUST 2, 2011

Information of itself (in hands other than Google’s, Facebook’s, or the FBI’s) is useless. I remind myself of that when I’m frustrated by how fast my Twitter stream is moving, or the new “free ebook alerts&# I’ll never get to read, or the LinkedIn discussions I never get to join. I heard it.

eBook 70

eBook Radio Web LinkedIn 70

Public Relations Sydney

JANUARY 18, 2015

Start pitching to media outlets and connect with your audience. This can be done through opinion pieces, contributed articles , media interviews as well as telling your stories on social media platforms such as Facebook, LinkedIn and Twitter. When you have a strong personal brand, your opportunities expand.

Brand 40

Brand Branding How To eBook 40

Public Relations Sydney

JANUARY 12, 2015

Also, bloggers tend to interact with each other so when you find a good one take note of the bloggers they follow on social media. Alternatively you could also use social channels and search for them on Twitter, LinkedIn or Facebook. These will give you a starting list for popular blogs.

Pitching 40

Pitching How To eBook Blogging 40

Public Relations Sydney

JANUARY 5, 2015

When you receive media coverage, it is worth communicating. Promote your media coverage on social media sites such as Twitter, Facebook and LinkedIn as well as company websites sharing the links to your coverage. Research new publications Is your media publications list up to date?

Pitching 40

Pitching eBook Strategy Newspapers 40

Beyond PR

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. These software packages find and analyze tweets, Facebook posts, Yelp reviews, and the like. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Software 45

Software Customer Service Google Small Business 45

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

MAY 20, 2015

Maybe they’ll post about your business on their Facebook page or mention it on a podcast. Again, if you want to spreadsheet it, you can segment by the bloggers with the most unique viewers per month and social media followers… or whatever metrics are important to you. Guest post to peer blogs.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# He does his best to stay informed on politics, tech, music, cultures, and social media. Comment as pts moderator MitaliB Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Regardless, thanks for visiting!

Blogging 71

Blogging Twitter Creativity Facebook 71

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

PR Fuel

NOVEMBER 27, 2018

One great way to collect this info is to ask about it on your Facebook page. Thanks to social media, companies are engaging with their customers on a deeper level than ever before. They made a Facebook post thanking everyone for their input on the new logo and asking their customers to submit their own designs and ideas.

Survey 45

Survey Company Customer Service Small Business 45

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Here’s a simple checklist for a little social media competitor audit. Facebook : How many Likes? Meta description.

How To 198

How To Real Estate Web Case Study 198

Doctor Spin

NOVEMBER 5, 2023

For whatever reason, mass media conglomerates refused to implement algorithms, leaving the playing field open to algorithm-driven tech giants like Google (now Alphabet ) and Facebook (now Meta ). Today, social media algorithms deliver organic reach more like this: Social media algorithms after the silent switch (click to enlarge).

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Use social media as a tool to add value and build relationships.

How To 97

How To Social Media Community eBook 97