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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170
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3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

If you must DIY your PR, the easiest place to start is by generating thought leadership. Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Maybe they’ll post about your business on their Facebook page or mention it on a podcast. 3 Smart Thought Leadership Tips for Entrepreneurs.

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Tips for building strategic relationships

Public Relations Sydney

Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists. Many journalists are on social media and use this channel to share their work and comment on issues of interest. Be accessible via email, phone and social media and respond promptly as required.

Local 90
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

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5 Tips to Set the Table for Success in the New Year

Solo PR Pro

Before this year becomes a Facebook memory, there are five things you can do to set the table for your business success in the new year. Conversely, are there things you can add, such as an internal monthly report, participating in a local meet-up or actively building your thought leadership? Secret ingredients and sprinkles on top.

eBook 46
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The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

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Brand Awareness: It’s All About Content

Onclusive

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246