Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Did you invent a new product, write a book, or win an award?

Publicity 331

Publicity Television Local Pitching 331

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m. runs to the airport with boxes of physical media kits before the last FedEx flight left. The endless media pitch calling and subsequent rejections were exhausting.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Align Social Media Shares with Published Content.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 167

Technology Publicity Software Pitching 167

ImPRessions - Crenshaw Communications

MARCH 15, 2016

Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. Improve your writing by reading. Medium is the place for some of the best writing out there by journalists with whom you’re already familiar via The Atlantic, Wired or the New Yorker. What is Medium?

Case Study 120

Case Study Writing SEO Social Media 120

Cision

SEPTEMBER 16, 2016

The Writing’s on The Wall. ” Figure out what people want and write about it. Get Social. In case you haven’t already, boost your social media presence! Does your news fit the outlet you are pitching? All of these are timely during certain parts of the year and work better than generic pitches.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. The tips below highlight some key areas to consider when pitching as a guest blogger. Also, bloggers tend to interact with each other so when you find a good one take note of the bloggers they follow on social media.

Pitching 40

Pitching How To eBook Blogging 40

Solo PR Pro

DECEMBER 8, 2020

This first stage is typically where you will write up your full PR and marketing plan, establish what your tactics will be, and determine the Key Performance Indicators (KPIs) you’ll use to measure success. Download our Timeline Template and Sample Timeline to get started today ! Strategic planning. Message distribution.

Social Media 68

Social Media Pitching Writing Measurement 68

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. Here are some tips to creating an attention grabbing pitch subject line.

Pitching 96

Pitching eBook Writing Newspapers 96

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. As I write this post, the current asking price on OpenSea is $36,099.60.

Software 85

Software Internal International Pitching 85

Stephen Waddington

MARCH 20, 2019

Paying to play Collaborations are the most lucrative form of brand partnership and typically involve multiple blog posts and social media posts. Blogs are a highly trusted form of media. They typically have small audiences compared with mainstream media but are highly personal. Download the full report here.

Blogging 76

Blogging Fashion Survey Instagram 76

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Truescope is an Australian-based startup focused on media monitoring. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Write a press release. Use in future media outreach. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Luckily, hundreds of online templates are available to download free, or you can create your own document. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 134

Pitching Interviews Video Report 134

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant! Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

PR Fuel

SEPTEMBER 16, 2021

You can think of a CTA as a sales pitch (although you would never want your call to action to sound sales-pitchy). Another way to use a call to action is as a way of building your email list, increase your following on social media, or just keeping users interacting with your site. So, how do you put a call of action in writing?

Writing 91

Writing Resources Social Media Creativity 91

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Automotive Media Transportation 81

Critical Mention

JANUARY 8, 2019

Develop your own pitch style. There are hard-fast rules to press releases: do not download them from a template and do not send a mass email blast. And remember, a journalist liking your pitch is just the first step. Distributing pitches are less complicated than choosing the right distribution channels. Until next time!

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Solo PR Pro

JUNE 15, 2021

For instance, you could save all client meetings for Tuesday and Thursday afternoons, dedicate Friday mornings for pitch brainstorming, or save two hours every Monday for researching potential new clients. If you can normally write a client byline in 60 minutes, for example, set aside two hours. Write down non-work commitments, too.

Meeting 123

Meeting Writing Examples Pitching 123

Public Relations Sydney

OCTOBER 12, 2014

For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease. You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media.

Case Study 90

Case Study How To Study Pitching 90

Sword and the Script

AUGUST 4, 2020

The reports offer “demographic and firmographic data” on readers and “top-of-funnel metrics like click-through data, social media engagement, multimedia plays and document downloads.” c) What makes a great pitch? Cision announced “ premium visibility reports ” for press release distributions through PR Newswire.

Media Relations 147

Media Relations Media Print Software 147

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. If all the reporters in your sector are covering a major summit meeting, don’t try to pitch them anything else that week.

Media Relations 52

Media Relations Media Sports Report 52

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Check their social media coverage, too.

How To 68

How To Pitching Writing Social Media 68

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Welcome to the content calendar. Planning in Advance Maximizes Opportunities.

How To 75

How To Content Marketing Conference Analytics 75

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

Advertising 100

Advertising Advertising Television Radio 100

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012. And then we pitched. Do not send blanket pitches. The timeframe. Or, of course, any combination of the above.

Case Study 102

Case Study Internal International Study 102

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Imagine your grandpa trying to download software on his new iPhone, and you get the picture. Within seconds, you have a high-quality draft.

Communications 40

Communications Marketing Technology Data 40

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. Copyright Act, fines can be as high as $150,000 per download. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. Copyright Act, fines can be as high as $150,000 per download. Under the U.S.

Film 60

Film Print Creativity Internal 60

Beyond PR

MARCH 11, 2016

We dream of getting picked up by major mainstream media, landing interviews in renowned industry publications, and having influencers click and share our news on social media. While some press releases are going to garner instant media attention and social buzz, learning what makes a press release stand out takes elbow grease.

Report 74

Report Video Measurement Travel 74