Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Marketing automation platforms like Marketo track click-through rates on email campaigns, number of downloads for content offers, landing page conversion rates and much more.

Data 144

Data How To Storytelling Analytics 144

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. Most downloaded content pieces. These touch points (web pages) should provide the most substantial content pieces. New technologies are allowing marketers to operate like scientists. But let's take a few steps back.

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 140

Study Media Relations Media Measurement 140

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. What are the core components of our existing marketing technology stack?

Marketing 52

Marketing Technology Internal International 52

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

DECEMBER 31, 2019

3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology. We asked PR pros to identify PR technology vendors they viewed as most familiar and favorable and here’s what they said: 80% said PR Newswire; (owned by Cision). 7) PR Measurement: A Pulse Check on How Communicators Show Value.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too.

Google 67

Google SEO Technology Engineering 67

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Develop your own pitch style. Create quality website content. Critical Mention. Jacob Dilllon.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too.

Google 48

Google SEO Technology Engineering 48

Sword and the Script

JANUARY 20, 2018

The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. This is also an important point because marketing technology is only useful if people actually use it. 1) Networking device maker’s product catalog.

Case Study 100

Case Study B2B Study Marketing 100

PR in High Definition

JUNE 22, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too.

Google 48

Google SEO Engineering Technology 48

The Awards Blog

MAY 15, 2019

Make sure that every external link you place around the Web pointing to this award includes the same Campaign Name created in your Google Analytics UTM Tracking Code. You can measure how much time visitors to your website spend on the the award page, and count this towards attribution and by extension, the ROI of the award.

Analytics 57

Analytics Google Course Web 57

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Beyond PR

AUGUST 10, 2016

Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. For example, while press release distribution reporting can give you a baseline of how people are interacting with your content online, leveraging smart links in your call to action (Download a Free Trial!

Company 40

Company Case Study How To Product Launch 40

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Provide information that will help customers connect with you, including your physical and web addresses, phone number, business email address, and photos.

Small Business 74

Small Business Local Marketing Guidelines 74

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. For the full list of 28 marketing ideas, you can download the presentation here. Measure which verticals are performing best and where you can see the most potential for growth.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

OCTOBER 27, 2015

Any given campaign is liable to finish with gated content and a catch-all phrase such as “register to download.”. Measures of effectiveness stemming from awareness efforts were hard to quantify and left a business with little in the way of tangible evidence such investment had a business impact. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

PR 20/20

OCTOBER 9, 2018

We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes. Q: How did you decide on the ideal marketing technology stack? So, our tech stack is a little different.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? This harkens back to the old days of web analytics, when we all tracked hits. The Old Way. Video Metrics.

Video 117

Video Measurement Communications How To 117

Presspage

AUGUST 15, 2017

the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40

Newsfile

JANUARY 30, 2024

Download the report! List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

MARCH 11, 2024

How can financial services companies surpass hurdles to successful content creation, like compliance, organizational silos, technological adoption, and company culture? Definitively measuring the value of marketing investments is the holy grail. So, what should content marketing for financial services look like in 2024?

Financial 52

Financial Content Marketing Marketing How To 52

Newsfile

JANUARY 24, 2024

Download the report! list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024? of respondents saying that quantifiable data will help yield better results.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Stephen Waddington

JULY 11, 2017

The 136 page report is available as a free download. Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

PR in High Definition

SEPTEMBER 7, 2017

Replied the technology company. Web pages should include keywords, but it needs to sound natural. The above tips can be used together or in isolation to ensure that PR doesn’t just stop after you’ve earned coverage, but takes results further by providing measurable ROI on your PR spend. Shouted the PR executive. Excellent news!

LinkedIn 59

LinkedIn Google SEO Employee 59

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. The answer to that question requires a clearly defined objective, solid understanding of the tracking technologies available, and strategic planning. Everything is trackable. Salesforce).

Report 52

Report How To Marketing Analytics 52

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Can Thought Leadership Be Measured? Social listening can also be an effective measurement tool to gauge share of voice.

Leadership 81

Leadership Reputation Measurement Video 81

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

DECEMBER 24, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 145

eBook Product Launch Software Internal 145