Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. But after that, it gets more nuanced. Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

NOVEMBER 30, 2017

Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide.

How To 177

How To Guidelines Content Marketing Video 177

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder.

Communications 78

Communications Measurement Tools Enterprise 78

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. You can measure how many people shared a post on social.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

The Resolution Blog

FEBRUARY 25, 2019

I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR?

Measurement 120

Measurement Case Study Pitching Agency 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Think of the cost of gas traveling for interviews, new work clothes and printing costs.

Print 71

Print Resources Technology Interviews 71

Cision

DECEMBER 12, 2016

In this interview, Jamilah discusses the most gratifying moments of the communications field, how members of the media can shape important conversations, and strategies to approach breaking news in an honest and insightful manner. Don’t measure your career trajectory against anyone else’s, or look at anyone else as your barometer for success.

Social Media 120

Social Media Twitter Strategy Interviews 120

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 2: Document Your Content Marketing Strategy. Step 4: Measure Success. Rely on Good Data.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. YOU don’t do anything.

How To 66

How To SEO Content Marketing Data 66

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. PR Measurement: A Pulse Check on How Communicators Show Value. * * *. As a result, I’m very transparent in my work. Every now and again, someone will ask me, “Aren’t you giving away your secret sauce?”. The answer is no.

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR is a social science.

Government 103

Government Education Print Ethics 103

Maxim Behar

NOVEMBER 16, 2020

We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. In Madrid, they do not comply with restrictions, do not observe distance, all measures have been lifted and at the same time there are the least infected.

Government 52

Government Measurement Crisis Radio 52

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Journalistics

FEBRUARY 25, 2013

Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. If you’re patient enough to follow this prescription I’m about to write out for you, I guarantee you’ll generate more publicity than you ever did smiling and dialing.

Media Relations 52

Media Relations Media Pitching Writing 52

Contently - Strategy

DECEMBER 1, 2022

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. During those interviews, you should have spoken to customers about your competitors.

Strategy 99

Strategy Brand Branding How To 99

Waxing UnLyrical

NOVEMBER 19, 2010

Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? These fine folk did: Jan.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

AUGUST 25, 2010

Google Docs Another of my fave G-suite applications, because it lets me share and update documents in real time with as many people who need to be involved, without the pain that inevitably comes with people emailing each other different versions of a document that you have to keep saving and re-saving. And now for a bonus tool.

Tools 100

Tools Google Twitter Facebook 100

Solo PR Pro

DECEMBER 8, 2015

While traditional customer lifecycle documents and graphics often focus only on the client acquisition phase, we are firm believers that approaching all stages of your engagement with the client as one continuous cycle is the best way to keep and grow your business. The free Solo PR Pro ebook, Get It In Writing! Contract and Deposit.

How To 40

How To eBook Measurement Resources 40

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Document this workflow overview.

How To 60

How To Software System Employee 60

Waxing UnLyrical

SEPTEMBER 4, 2010

I had my camera in my hand and documented the experience. Nice article, compelled me to comment, even though i dont write good. Mark as read Approve comment Very true, Himanshu, and dont worry about your writing, I appreciate the comment very much. I dont want to measure myself by others. For example, I love nature.

Facebook 75

Facebook Twitter Measurement Blogging 75

Waxing UnLyrical

NOVEMBER 11, 2010

Mark as read Approve comment Hello Shona, Thank you so much for writing this, I know it will have been hard to do. Yes, it was tough to write; I honestly didnt know where to begin, and it was emotional too. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 105

Facebook Twitter Transportation Measurement 105

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast.

Communications 81

Communications How To Blogging Content Marketing 81