Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Trends in advanced safety systems and more efficient equipment technology. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The company is “moving away from document-based sentiment to sentence based sentiment. However, if you are looking for reporters to pitch on Instagram, good luck with that.

Data 87

Data Enterprise Survey Instagram 87

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. A documented content strategy is equally critical to building an impactful marketing strategy. Source: Mathew Sweezey ). 15 Quick Wins to Growth-Hack Your Marketing. Paid Traffic.

Marketing 49

Marketing eBook Case Study Comparison 49

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I was pitching the media for our fashion and consumer clients.

Local 40

Local Fashion Travel Transportation 40

Where the Fishermen Ain't

OCTOBER 25, 2013

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. By Phil Gomes.

Publicity 39

Publicity Wikipedia System Community 39

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Every pro has her go-to channel for tracking news developments in technology. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

Tools 108

Tools SMB Survey Software 108

Bad Pitch Blog

FEBRUARY 28, 2007

Just this morning a colleague at GMA showed us this pitch. Information stored in the Box is 100% safe from tampering or any other threats to a document''s legal integrity and can be accessed from anywhere, via the Internet." Not only is this pitch tasteless spam, it’s unoriginal. Start the day off with a story about AN Smith.

Pitching 47

Pitching Hotels Exercises Data 47

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. click images for higher resolution).

Pitching 61

Pitching Analysis Report Video 61

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. Avaya probably wasn’t even following that individual.

How To 198

How To Instagram Social Media LinkedIn 198

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms. A great briefing equals stellar results.”.

Agency 0

Agency Advertising Advertising Leadership 0

PR 20/20

OCTOBER 31, 2017

Technology utilization. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. data quality and management were the top two marketing technology challenges in 2016.”. Lead sources. Marketing team. Social media. Public relations. Not sure what I mean?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. Avaya probably wasn’t even following that individual.

How To 57

How To Instagram Social Media LinkedIn 57

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Foster a learning culture.

How To 60

How To Software System Employee 60

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 101

Software Reddit Marketing Survey 101

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 102

Software Analysis Data Tools 102

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. Have a go for yourself.

Publicity 164

Publicity Ethics Data Community 164