ImPRessions - Crenshaw Communications

MARCH 23, 2022

Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Use the RFP process as research . Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And then we pitched. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient.

Case Study 102

Case Study Internal International Study 102

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 63

Internal International Data Media 63

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Think of it as a sales pitch with robust data and justification. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Tools 195

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 72

Pitching LinkedIn Technology Engineering 72

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Vetted” is like HARO or ProfNet with no pitching. Welcome to 2021! million in venture capital.

Pitching 148

Pitching YouTube Community Company 148

The Hoffman Agency

DECEMBER 7, 2021

Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I. Throughout my time as an intern, I got to pitch and secure opportunities for clients, create briefing documents, own sections of client calls, and the list goes on.

Internal 36

Internal International Course Pitching 36

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. The longer the document, the less accurate the sentiment.”. NASDAQ: INOD ). That’s totally bad!

Pitching 61

Pitching Analysis Report Video 61

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Presumably your account is being serviced by the same competent, experienced team who pitched your business. Beyond The LOA. Has the agency maintained staffing as promised?

Agency 136

Agency Print Course Travel 136

Barokas

AUGUST 16, 2017

Schedule an internal meeting to discuss first steps and ensure all team members understand account. Establish a weekly or bi-weekly call with client and internally. A work back plan can come in many forms, such as a shareable dashboard, an Excel spreadsheet or a pitch deck (this can also be a deck of ideas).

Meeting 60

Meeting Internal International Agency 60

Solo PR Pro

DECEMBER 6, 2022

Misuse of the commenting feature in shared documents. When it comes to editing collaborative documents, Karen feels strongly that the comment feature should be reserved for questions and discussion — not for edit requests. Karen says it’s a reminder to provide some guidance when you share a document for editing.

Radio 52

Radio Social Media Journalism Corporate 52

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Internally, get company-wide buy-in before the public announcement. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Word document? Headline writing tips. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch.

Tools 108

Tools SMB Survey Software 108

Barokas

AUGUST 16, 2017

Schedule an internal meeting to discuss first steps and ensure all team members understand account. Establish a weekly or bi-weekly call with client and internally. A work back plan can come in many forms, such as a shareable dashboard, an Excel spreadsheet or a pitch deck (this can also be a deck of ideas).

Meeting 60

Meeting Internal International Agency 60

Bad Pitch Blog

MAY 21, 2014

They designed brief case studies to resemble classified documents like the one above. We''ve received porn-related pitches before. One of them ranks (literally and figuratively) as one of our worst pitches EVER. And they get to see and approve everything before we pitch the media. It''s probably not.

Pitching 71

Pitching Case Study Media Creativity 71

The Proactive Report

DECEMBER 27, 2017

However, only 31% have a documented strategy. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Content strategy. What does it take to deliver an effective content strategy?

Trends 124

Trends Data-Driven PR Data System 124

The Hoffman Agency

FEBRUARY 22, 2022

It forced me to take great notes and overcome my bad habit of perfectionism and overthinking while growing my attention to detail and teaching me to trust the internal review process. Take a second while you’re drafting that pitch, replying to a journalist or reporting media engagements to a client to remember: you’re really doing it.

Internal 36

Internal International Leadership Agency 36

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR Fuel

JULY 24, 2018

It’s like the people writing the press releases suddenly forgot how to speak plain English, and instead decided to write a legal document so confusing nobody can understand it. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience.

Pitching 40

Pitching Media Small Business Writing 40

Cision

JUNE 19, 2015

One of my former managers edited documents so heavily that when I sent him something to review, I joked that the draft was on its way to “Caveat Hill.”. And the internal presentation decks. Give the elevator pitch, check the person’s interest and then tell the full version. Good is good enough. Everyone makes mistakes.

Insurance 120

Insurance Insurance Interviews Crisis 120

Buzzstream

APRIL 25, 2024

The only outgoing link from the page was to an internal page. Another example you might encounter is a site that appears to link to brand pages, but upon checking, the links are to an internal database. Craft Your Email and Pitch The email pitch for unlinked mentions is one of the more straightforward emails you can send.

Brand 62

Brand Branding How To SEO 62

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

JUNE 4, 2019

Candidly, I was underwhelmed by some of the top line findings (of course PR people use email and create documents), however, there were some other interesting stats if you dig through the report. Pitches should be personal and relevant. a) Mobile Now, Intranet Later – Internal Communications Best Practices via SocialChorus. “If

Software 100

Software Reddit Marketing Survey 100

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. .

Survey 101

Survey Report Media B2B 101

Bad Pitch Blog

AUGUST 24, 2009

The pitch worked. The 411 and Then Some The goal of the document is to prepare your source for the interview and it also keeps you on target during the interview. The 411 and Then Some The goal of the document is to prepare your source for the interview and it also keeps you on target during the interview. Help her focus.

Interviews 56

Interviews Pitching How To Report 56

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Stick to one announcement per release Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says. How to stand out? Here are a few tips: 1. Plan ahead.

Wikipedia 103

Wikipedia Writing Video Report 103

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). What advice do you have for PR people that want to pitch you?

Groups 55

Groups Meeting Transportation Media 55