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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. When judging awards now, I can often sense whether or not the individual writing the submission is a knowledgeable practitioner or a novice tasked with throwing something together before the deadline.

Publicity 176
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Using AI in tactical and strategic applications in public relations and management

Wadds Inc.

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai The focus on generative AI and content in public relations overlooks a much bigger opportunity.

Publicity 106
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Hacking AI in PR: using AI tools to write a press release

Wadds Inc.

The threat are copyright and ethical issues that arise from the use of AI tools. A quarter of public relations leaders say they will never use AI tools according to a Confidence Tracker published by ICCO and the PRCA. It is effective pulling out the key messages and topics from a document.

Tools 98
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. The AI industry recognises the need to develop enterprise-level solutions.

Report 120
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New book: AI tools for public relations

Wadds Inc.

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52
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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 145
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When it comes to generative AI in public relations work, do the benefits outweigh the risks? Well, yes and no.

Landis PR

Here’s my take on the risks and rewards of incorporating generative AI in public relations. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. As professionals, we are entrusted by our clients to be ethical and transparent in our work. Well, yes and no.