Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Source: [link].

Digital PR 83

Digital PR Data Survey Construction 83

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google Fred Update. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

AUGUST 12, 2020

You don’t want a journalist writing on their public Twitter about your outreach: . SEO rankings are incredibly powerful, especially in a season as more people are turning to digital media due to being stuck at home from the COVID-19 pandemic. . Self-promotional content is meant to be published on your own blog. . Key point: .

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

JUNE 26, 2017

If you’re creating content without a knowledge of SEO frankly you’re just throwing that content out there with your fingers crossed, hoping it will get seen. Follow me on Twitter. Get the Digital PR Tips Newsletter. One of the places you need visibility is in the search engines – Google in particular.

Google 149

Google Guidelines SEO Digital PR 149

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. Follow me on Twitter. Get the Digital PR Tips News letter. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc).

Software 151

Software How To SEO System 151

The Resolution Blog

JULY 20, 2015

Should we really be asking this if we have 15+ years experience in PR? Every member of the CoverageBook.com team came from completely different backgrounds including PR, SEO, UX, Code and Paid media and the reason it works is because we support each other and feel comfortable in asking any question. The answer is YES!

SEO 120

SEO Training Education Digital PR 120

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. Follow me on Twitter. Get more Digital PR Tips in your inbox every week. The post 3 Content Marketing Trends for 2019 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. More research is needed here. Find out what content is currently available.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

SEPTEMBER 4, 2015

SEO is a vital PR skill today. Follow me on Twitter. Get the Digital PR Tips Newsletter. If you are not optimizing our news content for inclusion in Yahoo News and Google News you’re missing the biggest audience out there.

SEO 100

SEO Google Digital PR Writing 100

Rock the Status Quo

DECEMBER 18, 2014

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following. Digital PR'

Blogging 124

Blogging SEO Sports Digital PR 124

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. They talk to others on Twitter and in blogs. They don’t.

Digital PR 45

Digital PR Trends Training Media Training 45

Marketwired

JANUARY 26, 2016

I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. If I had complained on Twitter and/or Facebook, left a product review, or included the name of the brand in this post, that customer experience would have impacted reputation.

Brand 100

Brand Branding Customer Service Reputation 100

ZudePR

FEBRUARY 22, 2016

How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. You own a small-to-medium-sized business and spend a lot of time/effort on social media: mainly Facebook and Twitter. And invest money in your SEO. One last stat: SEO leads have a 14.6

Social Media 75

Social Media SEO Media Local 75

The Proactive Report

MAY 27, 2018

New Skills for PR. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Follow me on Twitter. The post Big Changes Ahead in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

New Skills for PR. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Follow me on Twitter. The post Big Changes Ahead for the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

New Skills for PR. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Follow me on Twitter. The post The Scale of Change in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. That’s just building the car.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. That’s just building the car.

Mobile 100

Mobile Google SEO Web 100

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. It was like being at digital marketing finishing school but my lecturers were world leaders in their field. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me.

Digg 104

Digg SEO System Reddit 104

Waxing UnLyrical

AUGUST 4, 2014

Kami Huyse introduces us to the new standard for digital analytics from Google. Will India See a Rise in Digital PR? Why: Right here on WUL, Ancita Satija explored whether the recent rupee depreciation means a faster move into digital PR for the Indian marketplace. A year on, the post is still a good read.

Analytics 75

Analytics SEO Google Facebook 75

The Proactive Report

JUNE 23, 2015

SEO and Tagging. Follow us on Twitter. Get our Digital PR Tips Newsletter. Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website.

Video 100

Video Mobile Trade Shows YouTube 100

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . During the 2019 series of Love Island in the UK, Twitter exploded with confusion after finding out Curtis’ favourite position in the bedroom, ‘the eagle’.

Data 115

Data Google Trends Survey 115

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

JULY 12, 2017

million impressions fared in the new Twitter Algorithm. The post Twitter’s New Algorithm – How to get More Retweets appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Thanks to SocialQuant we have an analysis of how a sample of nearly 500,000 tweets with over 3.5

How To 78

How To Analysis Twitter Social Media 78

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Waxing UnLyrical

NOVEMBER 14, 2014

Third, using good content in conjunction with smart SEO can help you rank higher in search engines, which can often lead to a prospect inquiry, or serve to reinforce your thought leadership and lead to other things (see my experience below). Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Waxing UnLyrical

JANUARY 27, 2016

Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR. Carrie also blogs at Rock The Status Quo and leads one of the largest Twitter chats in our industry, #PRprochat. Taking Ownership of Online Trust Signals.

Customer Service 40

Customer Service Reputation Energy SEO 40

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . Even better, it will scrape an appropriate image and auto-complete Twitter handles when you want to credit the source on that medium.

Digital PR 60

Digital PR Tools SEO Web 60

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. How Marketing Kicked Our PR Ass. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. Make no mistake about it — this is a PR failure of epic proportions. We had a window.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. Make no mistake about it—this has been a PR failure of epic proportions. But we’ve already messed up. We had a window.

Industry 52

Industry Web Wikipedia Education 52

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. Understand SEO basics. You don’t need to hire an SEO agency or be a search expert to take advantage of SEO principles, but it helps to grasp the basics.

Reputation 185

Reputation SEO Web Community 185

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. For more Digital PR Tips s ubscribe here.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Rock the Status Quo

JANUARY 22, 2015

If you are one of those companies that doesn’t invest in SEO ( big mistake! ), it might even rank better than your own website, making it a critical touchpoint for those looking for information on you. it’s also the #1 thing that will improve traffic and SEO ranking for your website. Digital PR'

Agency 100

Agency Survey Customer Service Engineering 100