The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Understanding the modern news landscape As you delve into the many ways news reaches your audience, it becomes evident that media consumption habits have evolved dramatically.

Newspapers 130

Newspapers Social Media Data Consumer 130

The Proactive Report

MARCH 14, 2017

Realistic: The goal should be something you can achieve with your current resources, knowledge and time. Learn to use Google Analytics and the analytics available on social media platforms. ” Unless you have truly unlimited resources, you are always juggling resources vs the stuff that has to get done.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

5W PR

SEPTEMBER 13, 2023

Integrated digital media planning Integrated digital media planning refers to the strategic coordination of various digital channels, such as social media, display advertising, search engine marketing (SEM), content marketing, influencer collaborations, and more.

Brand 78

Brand Branding Media Resources 78

Lauri Pehar Borsh

JANUARY 31, 2014

Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. This can be done using social media monitoring tools, search engines, or by setting up alerts.

Brand 88

Brand Branding Crisis Communications Reputation 88

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. I’d also suggest adding social media feeds to it. Digital PR'

How To 242

How To Survey Resources Social Media 242

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Not too bad. I can live with that.

Pinterest 202

Pinterest Content Marketing Resources Software 202

The Proactive Report

JUNE 26, 2017

There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Get the Digital PR Tips Newsletter. The post Content, Links & Influencers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Google 149

Google Guidelines SEO Digital PR 149

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

PR News

MARCH 28, 2017

Social media exposes many ironies, including the possibility that we are less social because of social media. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. Remember the days when we used our phone for talking, not typing?

Social Media 48

Social Media Media Blogging Resources 48

Doctor Spin

MARCH 1, 2024

Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I

Media 120

Media Viral Newspapers Digital PR 120

The Proactive Report

JANUARY 21, 2017

Follow them on social media. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. What stories were being told that are now not covered anymore, due to lack of resources. Do your Homework.

How To 100

How To Media Case Study Resources 100

The Proactive Report

DECEMBER 4, 2018

Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources. Has achieved an impressive quantity of amplification (through shares on social networks and/or links). Get more Digital PR Tips in your inbox every week. A New Content Creation Model. Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Yes, this takes time, effort and resources.

Twitter 100

Twitter Media Relations How To Media 100

Rock the Status Quo

OCTOBER 27, 2014

Once it is live, share their article on the LinkedIn company page and other social media assets, as relevant. And it’s a GREAT example of today’s digital PR! One last thing to keep in mind is that LinkedIn is an earned media platform. Digital PR' I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Public relations budget and resources.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

JULY 7, 2023

A strong network of contacts can significantly enhance the agency’s ability to secure media coverage and partnerships for your brand. Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape.

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

MAY 12, 2017

There are tools that can help you find the right influencers or you can find an outside resource who can do this for you. Get the Digital PR Tips Newsletter each week. The post 5 Content Pitfalls in Fast-Growing Businesses appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Doctor Spin

DECEMBER 20, 2023

Articles, seminars, publicity, and social media updates. At first glance, how “age discrimination” fits with a personal brand in the PR industry is not apparent. Please support my blog by sharing it with other PR- and communication professionals. For questions or PR support, contact me via jerry@spinfactory.com.

Brand 52

Brand Branding eBook Resources 52

Lauri Pehar Borsh

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […].

Crisis 60

Crisis Resources Digital PR Reputation 60

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Get the Digital PR Tips newsletter in your inbox every Monday morning.

Facebook 100

Facebook Video Privacy Digital PR 100

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Please support my PR blog by sharing it with other communication professionals.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

MARCH 20, 2023

From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms. For questions or PR support, contact me via jerry@spinfactory.com.

Corporate 52

Corporate eBook Tools Data 52

Landis PR

JANUARY 3, 2024

.” The AHA says the goal is to spread awareness about how CPR can save lives; in fact, the AHA has seen a 620% increase nationwide in page views to its Hands-Only CPR education resources. You can view his “Join the Nation of Lifesavers” PSA here.

Transportation 59

Transportation Film Television Education 59

The Hoffman Agency

NOVEMBER 18, 2022

From wrapping up a social media promotional plan for our client’s inaugural cybersecurity conference, to gaining confidence in my ability to pitch and land a story for a product announcement — I never thought I’d acquire so many new skills in this little time. Mistakes happen, ESPECIALLY in the world of digital PR.

Conference 36

Conference Social Media Resources Digital PR 36

Rock the Status Quo

OCTOBER 19, 2015

It’s not that they don’t care–most, anyway–I believe they don’t have resources in place to catch (or handle) the mentions, and they don’t realize how damaging neglect can be. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. Especially when you’re talking about marketing and digital PR. and resources is their biggest struggle. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days.

Real Estate 100

Real Estate Brand Branding Survey 100

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Question #3: Have I analyzed my potential publisher’s social media? Another way to ensure your content aligns with a publication’s coverage is by analyzing their social media. . So, it’s important to stay vigilant.

Pitching 87

Pitching Examples Social Media Trends 87

Waxing UnLyrical

AUGUST 4, 2014

This week’s roundup features seven posts from around the web that focus on digital business. What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing. How to Develop a Successful Digital Coupon Campaign.

Analytics 75

Analytics SEO Google Facebook 75

Stephen Waddington

MARCH 24, 2021

Hence, earned media and paid media should not be managed by the same practitioners. However, the growing confusion between digital PR and influencer marketing is leading PR agencies to move away from this ban at the risk of increasingly frequent ethical issues. To advocate your position you need resources.

Ethics 178

Ethics Publicity Enterprise Groups 178

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. Every client has PowerPoints, photography, data, expert staff or other resources just sitting around gathering dust (figuratively speaking). See if it can be repurposed into social media visuals and/or used to generate fast pitch ideas.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Solo PR Pro

APRIL 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools. There’s a whole community of like minded people you can lean on.

Tools 89

Tools Google LinkedIn Leadership 89

The Proactive Report

MAY 7, 2018

Human Resources leaders don’t think college prepares young people for work. The PR Measurement Course could give you that extra edge on your resume. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Study 100

Study Analytics Software Data 100

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Some lean on purchasing media lists, while others prefer to hunt.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Some lean on purchasing media lists, while others prefer to hunt.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest.

Measurement 89

Measurement Media Training Google Resources 89