The Proactive Report

JANUARY 18, 2016

Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced your service. So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness.

Digital PR 100

Digital PR SEO Analysis Analytics 100

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

PR Conversations

NOVEMBER 22, 2023

Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Deirdre Breakenridge

OCTOBER 26, 2015

Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. Describe your best PR professor. But another educator pointed out, “Professional development is as important as scholarly research and publication. At my school, we just launched our student-run PR firm this fall.

Education 150

Education Twitter Leadership Trends 150

Solo PR Pro

APRIL 6, 2021

As a solo public relations professional, there are several tools I can’t live without! A reliable media database (Cision) is key and probably one of the most often used PR tools in my toolbox. Runners up also go to Canva, Cision, the Adobe Suite, and Quickbooks! Laura Frnka-Davis, APR, Principal, LFD Communications.

Tools 89

Tools Google LinkedIn Leadership 89

5W PR

DECEMBER 5, 2018

Showcase Value Via Thought Leadership. Thought leadership articles that discuss issues from new angles delight customers and show them that a company has more to offer than their competitors. Additionally, B2B brands can also show their value by demonstrating their thought leadership value through the stories they share online.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? The post Proactive PR Versus Reactive PR: Which Should You Focus On?

Survey 176

Survey Publicity Marketing Small Business 176

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Garrett Public Relations

JANUARY 22, 2022

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic.

Trends 158

Trends Marketing Publicity Small Business 158

Garrett Public Relations

OCTOBER 5, 2022

Working with B2B clients on public relations initiatives, media relations (i.e., Here Are 7 Noteworthy Options to Get Your News Published appeared first on Garrett Public Relations. pitching stories to journalists to land earned media coverage) is an integral part of the gig. You even … No Response to Your Media Pitch?

Pitching 102

Pitching B2B Media Media Relations 102

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. It’s an opportunity to share personal perspective – and if I’m preaching it to the CEOs I work with, I better be doing it myself.”

Blogging 99

Blogging Leadership LinkedIn Google 99

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm.

SEO 152

SEO Corporate Blogging Storytelling 152

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20.

Communications 64

Communications Conference Policies Internal 64

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. Thought Leadership. Validation from Third Parties.

B2B 88

B2B Trends Publicity Engineering 88

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20.

Communications 52

Communications Conference Policies Internal 52

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. Techniques For Effective Business Communications.

SEO 113

SEO Industry Storytelling Google 113

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. Over the years, you’ve morphed from a focus on public relations to one on social media and digital.

Insurance 60

Insurance Insurance Social Media Corporate 60

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. AdExchanger.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Don’t forget webinars, podcasts & other ONLINE speaking opportunities in your #PR plan!

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

MARCH 1, 2022

It’s pretty telling that the two largest vendors in PR are looking for new customers that are not in PR. This is often a public signal a company can send to show the market it believes what it’s saying. Here’s a roundup of other news and links from the world of PR technology. click image for higher resolution).

Software 121

Software Case Study Advertising Advertising 121

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. In other words: The intranet is the organisation’s central nervous system. Horizontal.

System 52

System Employee Meeting Internal 52

Cision

JANUARY 10, 2018

A Bloom Group survey found that 9 out of 10 customers agreed that their opinion of a business was positively impacted when it showed their expertise through thought leadership in their field. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency.

Brand 254

Brand Branding Web Content Marketing 254

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 Reading Taylor Pearson’s excellent blogs convinced me of three things: A: I didn’t want to share any of my first draft publically. I run my own business; just me.

Writing 83

Writing Google Blogging Exercises 83

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. These same reasons are why paid social media advertising is a perfect match for PR efforts. Let’s get started!

Advertising 36

Advertising Advertising B2B Facebook 36

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Mike works in public sector communications and blogs, thoughtfully, at Don’t believe the hyphen. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114