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Reputation Management and Digital PR

The Proactive Report

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The difference between PR and Marketing. A well-executed PR campaign makes the job of marketing and sales that much easier. What is your background?

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Takeaways From The Annual B2B Thought Leadership Impact Report

Lauri Pehar Borsh

The Annual B2B Thought Leadership Impact Report, Edelman and LinkedIn’s latest collaboration, reveals insights into B2B marketing. The study examines the impact of thought leadership on B2B decision-makers and C-suite executives, providing valuable guidance for organizations operating in this field.

B2B 78
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Domain Authority, Trust, and Thought Leadership

The Proactive Report

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

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The Snowball Effect of Thought Leadership – and How to Get Started

Garrett Public Relations

This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. With PR efforts, sometimes one small win can lead to more wins. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Managing the Aftermath of a Digital PR Crisis

5W PR

There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response.

Crisis 113
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Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Publish thought leadership content. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. Developing a brand story.

article thumbnail

Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Publish thought leadership content. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. Developing a brand story.