Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? PR professionals must keep researching. . Does this person write on the topic you’re pitching? .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. The key is finding the perfect fit: the ideal connection between a journalist and the content you’re pitching.

Pitching 87

Pitching Examples Social Media Trends 87

The Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or marketing. It’s been done for years.

Analytics 246

Analytics YouTube Analysis Data 246

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. Others rely on bloggers. So we can add him to the list.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

APRIL 2, 2024

In other words, the ads were often informative or entertaining – and that’s why it worked. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker.

Reddit 176

Reddit Software B2B Technology 176

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. What are your thoughts on the Indian PR digital evolution?

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Buzzstream

APRIL 25, 2024

It will also pull in metrics and contact information and set you up for the subsequent steps in this post. For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. Let’s see how. But I’d still keep this site on my list.

Brand 62

Brand Branding How To SEO 62

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. PR professionals understand the importance of reaching a wide range of audiences. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 74

Radio Television Media Local 74

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking. Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

Buzzstream

JANUARY 24, 2024

You can do link insertion in two ways: pitch your homepage or an asset you’ve already created, such as an ultimate guide post or helpful calculator tool. Tip: You can search for the same keywords as your asset, but you will typically run into others trying to rank for the exact keywords, and thus, your pitch won’t be as effective.

SEO 62

SEO How To Resources Pitching 62

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media.

Government 214

Government Digital PR Report LinkedIn 214

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece.

Pitching 62

Pitching Mobile Examples Study 62

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. 3 Ways to Integrate Inbound Marketing Tactics into Traditional PR The Impact of Social Media on Journalism & Newsrooms This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.

How To 242

How To Survey Resources Social Media 242

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking. Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60

The Proactive Report

JUNE 20, 2015

Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target.

Twitter 100

Twitter Media Relations How To Media 100

The Proactive Report

JULY 20, 2016

The study is a tough read if you are not statistically or mathematically inclined, so here’s the Cliff Notes version: After looking at several other studies and then using two different mathematical models they analyzed thousands of queries and results, both commercial and informational. Digital PR has a lot to offer in this regard.

Google 100

Google SEO Study Digital PR 100

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. PRs appreciate Cision’s targeted search functionality. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. PRs appreciate Cision’s targeted search functionality. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Doctor Spin

FEBRUARY 14, 2024

You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. People search organically for information, knowledge , inspiration, entertainment, etc. And yes, public relations is equipped to cater to the informational needs of financial stakeholders.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

APRIL 8, 2021

Who, when, what, where and why information must be the core of any news story. Stephanie Burke of Highwire PR explains the reason for the five W’s in the first paragraph is: “Most people’s attention spans are incredibly short. It is far more important to be clear, factual and informative. No Sales Pitch. First Paragraph.

Engineering 128

Engineering Writing Social Media Tools 128

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

JUNE 18, 2021

PR fills up the top of your sales funnel. People today have access to a wealth of information. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. Share some stories with us that will help small businesses to build a clear PR Strategy.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

OCTOBER 2, 2012

The event had people from across the country and even some expats who pitched their ideas, shared their vision and built teams to execute their ideas. The pitches started and each person got one minute to pitch: that’s 67 pitches in 67 minutes , after which teams were formed.

Mobile 101

Mobile Pitching Twitter Social Media 101

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. They bring valuable expertise and insights to the table, helping businesses navigate the ever-evolving landscape and make informed PR decisions.

Agency 62

Agency Case Study How To Crisis 62

Buzzstream

SEPTEMBER 30, 2021

It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. Earlier this year Aira began working with a UK based property rental company for digital PR and link building and the framework helped shape our first campaign ‘Royal Rentals’. 3 – Resolution. Conclusion.

Digital PR 71

Digital PR How To Reddit Engineering 71

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I have eight goals. Immediately.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. b) Is Your Press Release Pitch Guilty of Information Overload? via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Buzzstream

JANUARY 5, 2024

Others may want their contact information seen but haven’t taken the time to update it. Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Some people, especially freelancers, don’t like to be found (or emailed).

How To 83

How To LinkedIn Tools Google 83

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above.

Writing 71

Writing Pitching Study Data 71