Sword and the Script

APRIL 2, 2024

In other words, the ads were often informative or entertaining – and that’s why it worked. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker.

Reddit 178

Reddit Software B2B Technology 178

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking. Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. PR professionals understand the importance of reaching a wide range of audiences. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 75

Radio Television Media Local 75

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Pricing: $19.95/mo

Tools 71

Tools SEO Analysis Google 71

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking. Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

JUNE 18, 2021

PR fills up the top of your sales funnel. People today have access to a wealth of information. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. And they paid $500 a month for strategy and measurement. Download this PR Measurement Guide.

Small Business 213

Small Business Fashion Groups Local 213

5W PR

JUNE 6, 2022

That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. Digital PR. Disinformation.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above.

Writing 71

Writing Pitching Study Data 71

Buzzstream

MAY 2, 2024

And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. I think internal links are really helpful to show Google like what your website is a good source of information on and which pages you care about the most. Time spent actually configuring it.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

NOVEMBER 9, 2021

Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. PR tech startup Prophet partnered with PeakMetrics, according to PRWeek.

Software 94

Software Banking Technology Data 94

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. They bring valuable expertise and insights to the table, helping businesses navigate the ever-evolving landscape and make informed PR decisions.

Agency 62

Agency Case Study How To Crisis 62

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I have eight goals.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. b) Is Your Press Release Pitch Guilty of Information Overload? g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

The Hoffman Agency

SEPTEMBER 7, 2020

Lookalike audiences use pre-existing information (like an email list or Facebook Pixel data) and Facebook’s algorithms to find users similar to those who have already interacted with your company. Measure the results and analyze trends. These same reasons are why paid social media advertising is a perfect match for PR efforts.

Advertising 36

Advertising Advertising B2B Facebook 36

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. You can’t improve what you don’t measure. Reasons: Team has no overview of who is getting pitched. Aim for single piece flow.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Crunchbase , PR Newswire , O’Dwyer ). 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). She recently topped a list of the 100 most influential people in PR worldwide.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

MARCH 16, 2016

Q5: Why are visuals important when pitching the media? A5: News media need visuals to do their job – to inform the public. Every asset you share for PR should be reviewed with a critical eye. Q7: How should we be measuring the impact of our visuals? Even if they’re a “print” outlet. Is it likes?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q5: Why are visuals important when pitching the media? A5: News media need visuals to do their job – to inform the public. Every asset you share for PR should be reviewed with a critical eye. Q7: How should we be measuring the impact of our visuals? Even if they’re a “print” outlet. Is it likes?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

JANUARY 30, 2015

Earned Media: This is where our traditional PR skills come into play. Pitching reporters is not the same as it was 10 or even 5 years ago. Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information. However, there are changes here too. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100