Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This is why internal data is so powerful in digital PR campaigns, as well as for establishing long-term trust in your brand from other websites and a broader audience.

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Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

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Digital PR Pitching Study Google 62

Buzzstream

APRIL 16, 2025

I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. Use the Preply at a party test: if your brand wouldnt “talk about it” authoritatively in real life, dont pitch it. Repurpose old campaigns year over year (e.g.,

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Digital PR SEO Agency Infographics 62

Buzzstream

APRIL 2, 2025

.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. In our talk, we discussed many digital PR topics, but what I kept coming back to was the idea that digital PR is growing up.

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Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

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Digital PR Google Comparison SEO 62

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. Through a lot of hard work and strategic pitching, the post really took off.

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Viral Digital PR Pitching Data 62

Garrett Public Relations

AUGUST 29, 2021

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Unfortunately, these missteps can also make it tougher for PR pros to develop the relationships they […]. Unfortunately, these missteps can also make it tougher for PR pros to develop the relationships they […].

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PRSay

MAY 22, 2020

Among them, a clear picture emerges of when, where and how journalists prefer to be pitched. When is the best time to pitch a journalist? When it comes to getting your pitch to stand out in a journalist’s inbox, timing is everything. To that end, most journalists (64 percent) told us that they prefer to be pitched before noon.

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Pitching Journalism Survey Report 179

Remote PR Jobs

FEBRUARY 11, 2025

A starting point could be finding journalists' contact information so you can pitch them directly. Additionally, there are digital tools for journalists that can streamline your process and make this transition easier. PR is evolving, but the fundamentals remain the same.

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Media Pitching Tools Resources 133

Agility PR Solutions

JULY 7, 2022

Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As technology evolves, so does PR.

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Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Sword and the Script

APRIL 1, 2025

The word reasoning is buzzy across generative AI circles pitched as the anecdote to hallucinations. Instead of searching and sorting through a database, you just tell Dazzles chatbot (Dazz) what your pitch is about, and it goes a search for relevant reporters and influencers based on what they have written.

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Software Pitching SEO Tools 159

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

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Digital PR Pitching Radio Google 118

Sword and the Script

DECEMBER 3, 2024

Ayelet Noff , who owns SlicedBrand and is the Co-Founder and CEO of Dazzle, summarizes the catalyst for the business idea as taking the “growing grunt work” out of PR. The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products.

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Software Measurement B2B Training 176

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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Pitching How To Digital PR Data 126

Buzzstream

APRIL 21, 2025

Recently, Ive heard a prominent digital PR team saying they send over 5K emails per campaign to get great results. Digital PR campaigns are rarely relevant to thousands of journalists, so this number gave me pause. Only 1 in 3 emails in digital PR gets opened the average open rate was 33.79%.

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Digital PR Study Pitching Data 71

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. I want to start integrating AI processes into digital PR again. That’s how it all started.

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Digital PR How To Analysis Tools 62

Buzzstream

MAY 6, 2025

Crafting a persuasive pitch, building a targeted list, and sending emails at just the right time to ensure they see and open them is a process. The waiting causes you to second-guess your pitch, ideas, and email list. of digital PR replies happen within 6 hours. hours for digital PRs. For digital PRs, 69.4%

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Study Fashion Digital PR Pitching 62

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

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Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

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Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

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Digital PR Analytics Pinterest SEO 100

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

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Pitching How To YouTube Tools 71

OnePitch

OCTOBER 19, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: .

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Travel Pitching Hotels How To 98

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. PR lesson: Always include original images, video and audio in your content. Currently only 1% of news content is about major enterprise.

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Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. PR lesson: Always include original images, video and audio in your content. Currently only 1% of news content is about major enterprise.

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Analytics Digital PR Measurement Enterprise 100

Remote PR Jobs

DECEMBER 31, 2024

PR is all about staying on top of your game, and in todays remote world, that means having the best tools and software for remote work at your fingertips. From remote team management tools to free collaboration tools for remote teams, professionals are more reliant than ever on the best PR tools to keep campaigns running smoothly.

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Tools Communications Software Google 100

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

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Digital PR SEO Engineering eBook 83

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021? Increase your Web Traffic.

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Digital PR Branding Brand Engineering 88

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

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Digital PR SEO Google Travel 98

Remote PR Jobs

SEPTEMBER 25, 2023

Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. Here are 10 metrics every PR pro should measure: 1.

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Measurement Pitching Analytics Content Marketing 100

Rock the Status Quo

OCTOBER 6, 2015

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

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Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. 3 Ways to Integrate Inbound Marketing Tactics into Traditional PR The Impact of Social Media on Journalism & Newsrooms This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.

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How To Survey Resources Social Media 242

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. What are your thoughts on the Indian PR digital evolution?

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Digital PR Newspapers Advertising Advertising 86

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. So, thats where reactive PR as a strategy stands out.

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Pitching Trends Google Data 62

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. So, I thought it was the perfect opportunity for a podcast!

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Digital PR Travel Data SEO 87

Buzzstream

APRIL 30, 2025

However, unsubscribe links remain a gray area for link building and digital PR outreach. Yes, most link building and digital PR can and should be considered spam when its mass-produced and not personalized or targeted. Now that we know the requirements, we must explore the gray areas of digital PR and link building.

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Digital PR Google Data Consumer 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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Digital PR Construction Case Study SEO 71