The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Spec out your slice of the Facebook B2B audience and target it directly.

Advertising 36

Advertising Advertising B2B Facebook 36

Rock the Status Quo

AUGUST 11, 2014

Online Newsroom Best Practices with Toyota Social Media Supervisor Scott Deyager (podcast) Six Social Media Best Practices From Traditional Newsrooms by Cybil Wallace, Edelman Similar Posts You Might Like: Will Facebook Newswire Change How Journalists Verify Breaking News? Digital PR' by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

NOVEMBER 1, 2022

Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Workplace violence.

Communications 130

Communications Social Media Employee Crisis 130

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. This helps users to find content that’s most suitable for them.

How To 129

How To Content Marketing Engineering Advertising 129

Solo PR Pro

APRIL 19, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Have you heard of Facebook Lead Ads? Plain and simple, Facebook Lead Ads allow you to generate leads without taking users away from Facebook. If you’re not, pay attention!

Facebook 40

Facebook Mobile Advertising Advertising 40

The Proactive Report

DECEMBER 26, 2022

Facebook Reels. Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. It’s caught on in a big way and the reach of Facebook reels right now is huge. What started on TikTok became a mainstream media frenzy.

Video 162

Video Film Social Media Facebook 162

The Proactive Report

JUNE 18, 2021

The top of the funnel is filled by PR. How to make more sales, be more productive, cut costs and increase the ROI. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. Share some ideas on how to keep the network alive, especially for small businesses.

Small Business 213

Small Business Fashion Groups Local 213

Solo PR Pro

FEBRUARY 23, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. But we’re already running Facebook ads.”. As a Facebook Advertising specialist, I hear this one all the time. They’re using Facebook Advertising poorly. Set The Correct Campaign Objective.

Advertising 40

Advertising Advertising Facebook Instagram 40

The Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

DECEMBER 22, 2014

How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. If your team is not able to put together a campaign like this, give us a call – we can train them how to do it in three days.

Training 157

Training Video Digital PR Social Media 157

The Proactive Report

JANUARY 2, 2017

Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories. How to Spot Fake News. FactCheck.org offers these tips on how to spot fake news: Consider the source: . Get the Digital PR Tips newsletter. One way is to look at the URL.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

FEBRUARY 6, 2015

We also know that posts with images on sites like Facebook and Twitter are getting way more response. How to take a great photograph. Take the time to learn how your phone camera works and when it’s wise to use manual settings instead of the auto function. For more Digital PR Tips follow me in Twitter.

Digital PR 100

Digital PR Mobile Content Marketing Instagram 100

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. One CEO who knows how to do this is Elon Musk. Unfortunately, much of the doom and gloom you see in media coverage is due to people comparing it unfavorably to Facebook. Source: Forbes.com). Chris Abraham Gerris.

Twitter 235

Twitter Customer Service Web Facebook 235

Beyond PR

FEBRUARY 8, 2018

Social media now influences nearly half of all purchase decisions , so building a powerful online presence through social selling on Facebook, Instagram and other platforms is a fantastic way to start creating positive connections. Use your social media presence to establish a brand voice that is strong, positive and influential.

Brand 72

Brand Branding How To Web 72

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. Facebook is still an excellent place to do this.

Digital PR 264

Digital PR Marketing Infographics Video 264

Prohibition

NOVEMBER 7, 2023

Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

PR News

JULY 24, 2017

The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

ZudePR

MAY 17, 2016

Facebook is winning and everyone’s a publisher now. Journalists and PRs alike have to adapt or go the way of the Dodo. The post Who Wants to Know How to Craft a Powerful Headline? appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. What works offline doesn’t work on.

How To 60

How To Tools Writing Viral 60

The Proactive Report

MAY 8, 2017

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Meritus Media Inc., Meritus Media Inc.

Social Media 140

Social Media Strategy Pinterest Media 140

PR News

MARCH 13, 2017

The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued.

Customer Service 84

Customer Service Brand Branding Retail 84

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. This helps users to find content that’s most suitable for them.

How To 40

How To Engineering Content Marketing Advertising 40

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. When I talk to fellow digital specialists like SEO professionals, inbound marketers, email marketers, content marketers, and growth marketers, I can tell that they all suffer from the same affliction: Via Spin Sucks. Educate your network.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

PR is in constant flux, and our industry must evolve. Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. As marketers, they know how to push products and services. But they lack basic PR knowledge. Digital PR specialists must share what they do, how they do it, and why.

Industry 52

Industry Web Wikipedia Education 52

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. But how can you build an organic audience? For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

wiredPRworks

JANUARY 13, 2022

Thanks so much to Scott for this interview about how to crush sales quotas in 2022. The Rainmaking Podcast” shows how to get more business, better business, and all the business from clients. Facebook: [link] Instagram: [link] LinkedIn: [link] Twitter: [link] Podcast: www.GrowingSocialNow.com. Scott is also a speaker.

Strategy 52

Strategy Training Insurance Insurance 52

Marketwired

JANUARY 26, 2016

When the response came, it was instructions on how to save an image—not helpful. If I had complained on Twitter and/or Facebook, left a product review, or included the name of the brand in this post, that customer experience would have impacted reputation. Since when do beta products not have glitches? I couldn’t trust them.

Brand 100

Brand Branding Customer Service Reputation 100

The Proactive Report

MAY 3, 2015

So instead of stressing over how Facebook and other social platforms cut organic reach to our fans, remember that they’re still showing our content to the fans that show strong interest in our brand. Here are seven ideas on how to find and build your tribe: Figure out who are. Follow me on Twitter for Daily Digital PR tips.

Tools 100

Tools LinkedIn Google Twitter 100

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Waxing UnLyrical

AUGUST 4, 2014

How to Develop a Successful Digital Coupon Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Emma Bostwick examines how your brand can take advantage of the rise of the digital coupon. Why can’t Facebook find the right image when I share a link? Will India See a Rise in Digital PR?

Analytics 75

Analytics SEO Google Facebook 75

5W PR

JANUARY 17, 2020

Technically, every time you scroll by an advertisement on Facebook, that’s an imprint. While media impressions are an important way to measure your PR efforts, it’s crucial to take many other steps to properly create brand awareness. How to Talk about your Measurement Data. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. 3: Company Facebook Pages Reach as Few as 2.6% With Facebook down at just 6.37

Social Media 75

Social Media SEO Media Local 75

Rock the Status Quo

JULY 30, 2015

Even though Facebook is the world’s favorite social media platform for personal reasons, Twitter has always been my go-to platform when it comes to business – it’s my favorite social media platform for a variety of reasons. Why not try these 4 digital PR tactics to revitalize Twitter?

Education 100

Education Social Media Twitter Content Marketing 100

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. When I watched the video, I thought, “How fantastic would it be if product manufacturers actually PARTICIPATED in the reviews? Digital PR'

Brand 100

Brand Branding YouTube Social Media 100

Rock the Status Quo

JANUARY 22, 2015

Most people might answer it thinking of where they hear it first, and how often. For example, if I see posts all over Facebook about the Leaning Tower of Pisa having fallen over due to a massive earthquake in Italy, then of course I might believe it. How big of a priority is customer service for your organization? Digital PR'

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. Feature Highlight: The Meta SEO Inspector displays helpful tips and hints on the importance of specific errors and how to fix them.

SEO 83

SEO Web Tools Analysis 83