The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

Rock the Status Quo

OCTOBER 6, 2015

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. What are your thoughts on the Indian PR digital evolution?

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Buzzstream

JANUARY 24, 2024

is an example of an article link insertion target. An example of this type of post is our SEO extensions post. An example of a resource list would be this list of exercise resources for seniors. For example, BuzzStream created a 6,000-word “complete guide” to HARO outreach. This post you are reading (right now!)

SEO 62

SEO How To Resources Pitching 62

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. We ran a study on using AI for pitches , and the results were very surprising.)

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

APRIL 25, 2024

For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. Now, BuzzStream will analyze all pages on your list for mentions of your link (for our example, BuzzStream.com). Crunchbase is an excellent example of this.

Brand 62

Brand Branding How To SEO 62

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

The Proactive Report

JANUARY 2, 2017

For example, www.abcnews.com.co Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting. Get the Digital PR Tips newsletter. How to Spot Fake News. FactCheck.org offers these tips on how to spot fake news: Consider the source: . One way is to look at the URL.

Government 214

Government Digital PR Report LinkedIn 214

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Try one of these ideas to leverage the instant gratification nature of digital PR. Let’s use the example of a luxury residential real estate client.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. For example, charities often find ways to tell emotionally powerful stories of their constituents as a way to inspire viewers to donate.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. For example, charities often find ways to tell emotionally powerful stories of their constituents as a way to inspire viewers to donate.

Social Media 60

Social Media Pitching Media LinkedIn 60

Burrelles Fresh Ideas

AUGUST 2, 2023

This local relevance creates opportunities for PR professionals to engage with targeted audiences and establish meaningful connections at a grassroots level. Not to mention that pitching local stations may be a bit easier and could result in a longer segment, which increases the chances that the story gets picked up by regional syndicates.

Radio 74

Radio Television Media Local 74

The Proactive Report

JUNE 18, 2021

For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members. PR is a communication function. For example, create a group on LinkedIn or Facebook and take an active part. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. One example would be having a quote from a new partner, hire, or customer and an executive. Examples of assets include data, infographics, and videos, among others.

Examples 62

Examples Product Launch Data Report 62

Prohibition

JULY 10, 2023

The Big Yellow Boot is a great example of using your previous success in a clever way, whilst tapping into the controversy of an existing product to help the conversation go further. To mark the one-month countdown last month, Tourism New Zealand created a special football pitch.

Tourism 62

Tourism Fashion Social Media B2C 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Doctor Spin

FEBRUARY 22, 2024

link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels. Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

SEPTEMBER 27, 2016

Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. We haven’t had that. You can do it, too.

Ethics 60

Ethics Advertising Advertising Technology 60

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. Ask for case studies and examples of past campaigns they have executed for similar businesses. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Buzzstream

SEPTEMBER 30, 2021

Looking at the example of ‘Women in STEM’ you can start to see that Buzzsumo returns topics such as impact on Covid, challenges women are facing and universities or scholarships. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. 3 – Resolution. Conclusion.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above.

Writing 71

Writing Pitching Study Data 71

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Rock the Status Quo

JUNE 30, 2015

In our increasingly content-driven world, and especially in PR, great writing abilities fuel career success. Without the ability to write well, you can’t create a pitch that resonates with bloggers or journalists, you can’t write a guest blog post that is published or converts into referral traffic. Brilliant, even.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. b) Is Your Press Release Pitch Guilty of Information Overload? That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

5W PR

JUNE 6, 2022

For example, when a company creates a piece of content for publication, it’s then up to the public relations department to share this piece of content with the right journalists and outlets. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Digital PR.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. Linkability.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog.

How To 83

How To LinkedIn Tools Google 83

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

ZudePR

JANUARY 26, 2016

.” Dave, the PR: Ruthless honesty eh, Adrian. For example, it could be to beat your competitor. It could be, become the best in a PR niche. #9: But activating that roster still depends on fellow PRs in the organisation you’re pitching to, knowing you. For example, announcing a new business win?

How To 65

How To Meeting Creativity Agency 65

Cision

SEPTEMBER 5, 2017

Generating more leads or sales (without being specific about the numbers) is a classic example of a poorly defined marketing goal. You can also collaborate with other publishing partners such as journalists, editors and PR agencies instead of just pitching your content to them. Twitter: [link]. Linkedin: [link].

Strategy 244

Strategy How To Media Measurement 244

Buzzstream

MAY 9, 2018

A common example of this type of outreach is any email that begins with some variation of: “Hey FNAME, I just saw your article at XYZ.com. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements. Great post! I’ve written something your audience would like…”.

Data 120

Data SEO Groups Pitching 120

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

Pitching 164

Pitching Writing Digital PR How To 164

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions.

How To 176

How To Media Guidelines Pitching 176