Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. Linkability.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

MAY 9, 2018

A common example of this type of outreach is any email that begins with some variation of: “Hey FNAME, I just saw your article at XYZ.com. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 For example, if your press release lands on MarketWatch or Yahoo Finance, that tends to get visibility, especially if your company is publicly traded.

Software 121

Software Case Study Advertising Advertising 121

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. Enter multitasking! Brilliant, even.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. b) Is Your Press Release Pitch Guilty of Information Overload? That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Frederik Vincx

DECEMBER 11, 2015

For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. For example, 30 percent of millennial internet users in the United States regularly use Snapchat. PR practitioners are well aware of the need to improve to keep up, yet struggle with it.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JANUARY 26, 2016

.” Dave, the PR: Ruthless honesty eh, Adrian. For example, it could be to beat your competitor. It could be, become the best in a PR niche. #9: ” Dave, the PR: If you’re a PR consultant and don’t wish to starve, you need to meet people. Which brings us back to content marketing.

How To 65

How To Meeting Creativity Agency 65

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

JULY 31, 2017

It’s got to deliver content in a unique, remarkable, typically unexpectedly pleasurable style or medium. To continue with the eczema example – that brand could publish research they initiated or participated in, or at least studies that support how their product works. If it is truly 10X content Google will love it.

Engineering 188

Engineering Interviews Infographics Social Media 188

The Proactive Report

MARCH 16, 2016

Example: if you are a company that makes a product to filter water why not show someone enjoying a glass of water instead? Q5: Why are visuals important when pitching the media? Sorry – no easy answer for this one. The caption/cutline/text provides context. Everyone can relate to drinking refreshing water! Good visuals connect.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Example: if you are a company that makes a product to filter water why not show someone enjoying a glass of water instead? Q5: Why are visuals important when pitching the media? Sorry – no easy answer for this one. The caption/cutline/text provides context. Everyone can relate to drinking refreshing water! Good visuals connect.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. What’s the point of that?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100