PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See what reporters are talking about and if you have expertise in that area, pitch your story to them. See how Susan Bourassa used this technique to land the media. Media outlet that was pitched: NBC4 , Washington D.C.

Social Media 130

Social Media Real Estate Media Pitching 130

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Newer forms of media – a game changer.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Be flexible .

Report 361

Report How To Pitching Banking 361

OnePitch

JULY 28, 2022

If you’re considering pitching Anita refer to these 4 tips you can implement within your media outreach. You can also watch Anita’s videos loaded with information surrounding her pitch tips, relationship-building advice, and more on the OnePitch YouTube channel. Pitches = startups & founders.

Pitching 83

Pitching YouTube Trends Report 83

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. So let’s just talk about what is social media?

Social Media 130

Social Media How To Brand Branding 130

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

Cision

FEBRUARY 12, 2016

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. What advice do you have for PR professionals trying to pitch you? And definitely don’t call my cell phone to pitch. Do you accept pitches via social media?

Pitching 120

Pitching Internal International Mobile 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Email outreach to media has added efficiency, yet it has also been misused by many PR teams. The in-person media tour.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

Cision

SEPTEMBER 2, 2016

How do you prefer to receive pitches? We prefer to receive pitches via email, as our schedule is so erratic with working and media events. If you truly feel you are a fit for the aesthetic and the brand of the blog/website, then definitely proceed. Do you use social media to get story ideas? If so, how?

Pitching 120

Pitching Blogging Travel System 120

Flack's Revenge

DECEMBER 15, 2015

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. I am new to this meetup but will definitely be coming back, as I am extremely interested in PR innovation. Also, any forum dedicated to improving pitching is a great one, in my book.

Pitching 120

Pitching Data Report Brand 120

Bianchi Biz Blog

JUNE 19, 2023

It’s an instance of history not repeating itself, but definitely rhyming. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics.

Transportation 93

Transportation Meeting Media Newspapers 93

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community.

Pitching 100

Pitching Report Media Writing 100

Cision

JANUARY 22, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Email pitches with discretion. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. If you need a refresher, watch this: Create stories that the media will WANT to cover.

Industry 130

Industry Pitching How To System 130

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Most respectable media outlets will be offended by such a request.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

AUGUST 31, 2020

For PR people , few things are more important than media relationships. Good relations with reporters and producers usually means your pitch will get a hearing at the very least. When approaching media, it’s critical that the news you’re sharing is relevant to their specific beat and the types of stories they cover. Be yourself.

Pitching 208

Pitching Report Social Media Meeting 208

5W PR

JANUARY 1, 2019

Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. They are fighting for a spot in the limelight because media exposure is a great way to introduce your product or service to the public. Understand what the journalist writes about.

Pitching 60

Pitching Sports Writing Examples 60

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations, press outreach and earned media coverage don’t stop the week after the launch. Try launching lookalike campaigns from traffic generated from an article you pitched. When you launch your paid media, you can ensure the audience you’re targeting is already familiar with your brand. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

We work more effectively together when we share the same definition of success, and open expression of ideas helps build trust. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. It’s also the underpinning of most successful media story pitches.

Writing 170

Writing Pitching Meeting Communications 170

Ishmael's Corner

SEPTEMBER 28, 2014

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. With that said, 93 percent of journalists affirmed that they appreciate it when communication professionals follow them on social media. Do your homework.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Communications Conversations

SEPTEMBER 29, 2020

Media outlets are fragmented and politcized. Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. For PRs, that means supplying more content to our media friends. Trust levels remain low.

Journalism 195

Journalism Trends Industry Newspapers 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We vow to stay on top of real-time updates to ensure even better media coverage this year. . Or offer to take a stab at first drafts of bylines, press releases, or pitches.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Contently - Strategy

APRIL 4, 2019

The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now.

Pitching 91

Pitching How To Guidelines Agency 91

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Maxim Behar

APRIL 17, 2024

In January 2016, Lord Bell led a Bell Pottinger delegation to South Africa to pitch for business from the wealthy and powerful Guptas, the Indian-born family said to be connected to South African President Jacob Zuma. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.”

Crisis 64

Crisis Ethics Financial Conference 64

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. If not, you’ll definitely want to create that first.

Twitter 60

Twitter Pitching How To Media 60

PR for Anyone

OCTOBER 6, 2021

Pitch it to the media! Combine your expertise with a project that the media can help you with and watch your story land. See how Susan Bourrasa landed in the media doing just that. Why this pitch appealed to the media : The news station liked the idea of them being able to help out with this project.

Pitching 130

Pitching Television Energy Interviews 130

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater acquires Linkfluence.

Media 105

Media SEO Analytics Analysis 105

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Substack has had a real impact on the media landscape, and PR people can take advantage of that. How has Substack affected the media landscape? What is Substack? How can PR pros use Substack?

Analysis 156

Analysis B2B Interviews Tools 156

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. This is definitely the best route if you don’t have a lot of on-air experience. Suggest a topic to discuss.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. Owned media fuels paid media.

Pitching 111

Pitching Media Relations Survey Advertising 111

Prowly

FEBRUARY 5, 2024

When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow. However, a different – design focused – approach sheds light on some game-changing aspects. It can seriously improve your press release efficiency.

Examples 104

Examples How To Writing Blogging 104

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

Publicity 334

Publicity How To Agency Product Launch 334