Waxing UnLyrical

DECEMBER 28, 2019

It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. meditation (last but definitely not the least). And this is tiring.

Exercises 62

Exercises Measurement Enterprise Technology 62

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. But I do think we can find a fix, or more likely, a series of fixes, assuming we can agree on a definition, and what might qualify as solving this. They can and should take measures to combat fake news.

Reddit 168

Reddit Government Google System 168

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. There are definitely niches that have more guest-posting sites available, but that doesn’t mean those sites are more or less effective. Which Niche is Best for Guest Posting?

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: Habits, Capabilities and Peer Reviews of the Modern CMO. 2) The marketing budget as a percentage of revenue.

Survey 103

Survey Marketing B2B Content Marketing 103

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. Host : You mean the main inflation measure for this generation is their family? All technology development is actually happening in Bulgaria. All this came true in a bunch.

Government 72

Government Education Course Ethics 72

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I definitely believe behavior is predictive of future outcomes. Happiness is a choice. Does this cut its power?

Leadership 40

Leadership Survey Enterprise Conference 40

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. For example, I was surprised to see how short the measurement chapter was. Definitely a place to go for getting started!

Social Media 69

Social Media Media Resources Education 69

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. PR measurement. PR technology. While more respondents (38%) said “no” brands should not take a stand – and that represents the single largest grouping of answers – it’s not a majority.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results?

Survey 90

Survey Journalism Study Pitching 90

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. The TOP PR and Content Marketing Conferences 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Yeah, that was the first form which then evolved into me doing journalism. Maxim: Probably yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. We should immediately recognize and apologize and take measures.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Here’s a roundup of other news and links from the world of PR technology. Meltwater has its eyes on adjacent markets.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

DECEMBER 1, 2020

More recently, and since I started doing these monthly summaries of PR technology news nineteen months ago, I’ve seen this story at least twice. The minimum viable product (MVP) approach doesn’t cut it in a mature technology space where the buyers have budgets under constant pressure. State of Tech Journalism | Muck Rack. “31%

Pitching 84

Pitching Report Tools Software 84

Sword and the Script

OCTOBER 16, 2018

The technology would create the perfect message, deliver to the right people, at the right time, score the leads appropriately, and then hand a list of buy-ready names to sales. Utopian perhaps, but technology in and of itself may not be an advantage unless you have the capacity to use it effectively. It just doesn’t work that way.

Marketing 55

Marketing Real Estate Analytics Interviews 55

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. We all want to be part of something. 1) Digital is killing creativity in marketing.

Creativity 76

Creativity Study Survey Advertising 76

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip."

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Constant Contact measures this by the highest open rate by local time. The Definitive Guide to Engaging Email Marketing by Marketo [2013].

Study 91

Study Marketing Data Analysis 91

Communications Conversations

OCTOBER 25, 2018

It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. This is hard for a journalism major to admit, but cut the characters ! Socially mature organizations have been able to set up KPIs and measure ROI on social efforts. C-Suite Buy-in.

Social Media 89

Social Media Trends Media Instagram 89

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound. Why Journalistics? .

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound. Why Journalistics? .

Blogging 40

Blogging Strategy How To Writing 40

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We talk about aerosol nanometers of size for measuring aerosols. My second would be technology.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. Or the virus and public health measures.”. Now in its 21st year, the Trust Barometer surveys more than 33,000 people in 28 countries.

Brand 78

Brand Branding Media Government 78

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

NOVEMBER 16, 2020

We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. In Madrid, they do not comply with restrictions, do not observe distance, all measures have been lifted and at the same time there are the least infected. Why did this happen?

Government 52

Government Measurement Crisis Radio 52