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Financial Times needs to know Thomas Cook didn’t need better communications advice

Stuart Bruce

Reading the review of Trust Me, PR is Dead in the Financial Times my jaw dropped when I got to this line: “Recently, tour operator Thomas Cook was criticised over its handling of the death of two children during one of its holidays: it did not need to overhaul its business model, it needed better communications advice.”

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning and landing a story The definition of news is the release of a story that wasn’t previously known. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format.

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5 Essentials of an Effective Content Marketing Strategy

Polaris

From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. but definitely old. In 1891, August Oetker sold baking powder with recipes printed on the back. Content marketing is all the rage nowadays. Yet, truth be told, content marketing is nothing new. Well, maybe not the hills.

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Measuring Public Relations

5W PR

However, media impressions are not limited to television or print media. At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content. If you work for a financial services company how many people contacted a sales rep after engaging with your content?

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Why ROI and PR are like Oil and Water

Doctor Spin

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Cover photo by Jerry Silfwer ( Prints / Instagram ). ROI in Marketing vs PR. ROI = net income / cost of investment.

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Blendle: Bite-sized saviour of journalism or future apathy victim?

PR in High Definition

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. Even the Financial Times, with its subscriptions of up to £700 a year, was pretty quiet on profitability figures this year, although it reported ‘rising revenue’ and firm profits the previous year.

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5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

Financial markets open trading at 6:30 a.m. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. west coast time, meaning I’d have to be at the office by 6 a.m. Nothing starts without coffee.

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