5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. However, media impressions are not limited to television or print media. Locate those legitimate business threads and publicize them.

Measurement 78

Measurement Publicity Television Analytics 78

Victorious PR

FEBRUARY 6, 2023

Regardless of what makes a small business small, they are vital to both our local and national economies and are considered a primary driver of financial growth. Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses.

Real Estate 52

Real Estate Small Business Local Reputation 52

PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. Even the Financial Times, with its subscriptions of up to £700 a year, was pretty quiet on profitability figures this year, although it reported ‘rising revenue’ and firm profits the previous year.

Journalism 48

Journalism Print Newspapers Advertising 48

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

PR 20/20

OCTOBER 12, 2017

No, this is not a psychology, medical, or art history book, but the previous examples are definitely applicable. Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. Does What We Know Hold Us Back in Marketing?

Marketing 53

Marketing Enterprise Print Film 53

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. A volunteer pitch that persuaded. The social Fringe community.

Community 40

Community Print Twitter Creativity 40