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Financial Strategies to Help Your Business Weather Economic Uncertainty

Solo PR Pro

As the nation faces inflation, stock market swings and other economic uncertainties, it’s more important than ever for solo PR pros to have an understanding of the financial factors that affect them both professionally and personally. Here are some questions to ask yourself: Have you saved a sufficient emergency fund?

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Building a perfect pitch? The story is in the data

Onclusive

. “With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).

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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. The media landscape is cluttered, and it’s always changing.

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PR Rock Stars: Thrivent’s Kristina Wright

Communications Conversations

After almost 20 years in the credit union world, you’re transitioning to a different part of the financial world. It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. The skills are definitely transferrable. Would you ever go back?

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Financial Times needs to know Thomas Cook didn’t need better communications advice

Stuart Bruce

Reading the review of Trust Me, PR is Dead in the Financial Times my jaw dropped when I got to this line: “Recently, tour operator Thomas Cook was criticised over its handling of the death of two children during one of its holidays: it did not need to overhaul its business model, it needed better communications advice.”

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Trends in the integration of marketing and public relations

Stephen Waddington

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. CEOs and celebrities don’t care about definitions. In commercial life, caring about definitions or silos is usually in inverse proportion to the importance of the task,” said Langham.

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‘Tis the Season… for Holiday Stress, Anxiety and Depression

Burrelles Fresh Ideas

For them, the holiday season is most definitely not the happiest time of the year. Then there’s the added personal pressure of trying to do everything, planning and decorating, saying yes to every social event, traveling to visit family, and the financial weight of holiday shopping. All this chaos is enough to send anyone into a funk!