Why ROI and PR are like Oil and Water
Doctor Spin
JUNE 29, 2022
Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Cover photo by Jerry Silfwer ( Prints / Instagram ). ROI in Marketing vs PR. ROI = net income / cost of investment.
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