JCPenney revives its print catalog

PR Daily

You may want to stop the death knell for printed content. Case in point: JCPenney, which has seen its share of financial woes in the past few years, is cranking up the printing presses and putting out a catalog for the first time in five years.

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5 Insights From The Best Emails Newsletters in Financial Services

Contently - Strategy

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best financial email newsletters, drawing inspiration from many of them.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Financial services vs. all other industries.

Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing

Sword and the Script

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. Here are several financial and investment analogies and the relationship to content marketing.

Report: Less than a third of financial reporters trust press releases

PR Daily

A recent Muck Rack survey of financial journalists. As source credibility continues loom large, especially as communicators battle fake news, financial journalists won’t hold your press release or PR statements in high regard.

Survey: Financial journalists see cybersecurity as No. 1 topic for 2019

PR Daily

To that end, Muck Rack polled financial journalists to get their insights on how the media landscape is changing—and to cull a forecast of 2019. Here are highlights of the 2019 Financial Services Journalist Survey : Fifty percent of finance journalists expect to spend less time on Facebook.

Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

Press Releases Analytics Earned Media Facebook Influencer Marketing Instagram International Licensed Content LinkedIn Online News Monitoring Partnerships Print Radio Television Twitter

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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out.

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. it takes a lot more staying power to provide services to the financial services industry and thrive over three to four years. “What’s hot for you right now?”

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. Perhaps none have been affected more than print newspapers.

CVS shuts down photo site due to potential breach

PR Daily

CVS’ breach appears to have affected only the website where its customers can buy prints of photos. Financial transactions on,, and in-store are not affected.

How should PR pros talk about earnings?

PR Daily

When earnings season rolls around each quarter, reporters are tied up for weeks analyzing and writing on results, especially business and financial outlets. Earnings reports are often considered the realm of investor relations —but there’s plenty of room for PR moves, too.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Often organisations make announcements simply based on when they are ready to be made such as appointments, financial results and product announcements.

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If PR is Looking for News, Listen for Frothy Words

Sword and the Script

Every time financial news broke, I’d ask him a question or two in reaction. In the financial media at that time, frothy was one of those words. Sometimes that also wound up in print, but it was frothy that earned the interview. Words matter and his word was frothy.

5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

In today’s digital age, a well-designed piece of print media can feel like a miracle. A well-designed piece of branded print media is even more rare. The print magazine, which is also chopped up and distributed digitally assigns reported features to contract travel writers.

Inside Experian’s bid to help consumers boost their credit scores

PR Daily

Knowing we wanted to kick open the doors of financial inclusion for millions, we reached out to key influencers, including advocates who champion communities that are challenged to participate in the financial system.

Guardian announces cost-cutting measures amid declining revenues

PR Daily

The move comes as British papers are seeing steep declines in print-ad revenue. reported a 25 percent year-over-year dip across the industry, and said it expected to record more than a $76 million loss for the financial year ending in March.

Join Organizations You Can Benefit From

The Stalwart Blog

Then how should they be acknowledged online and in print--logo? Sponsor: An individual, business or organization that provides a financial or in-kind donation based on a particular financial recognition structure or for a specific cause/event/need during a specified period.

A 2-Minute Public Speaking Hack Using Body Language


If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis.

What PR pros should know about today's newsroom

PR Daily

However, there are a few traits and struggles that many print newsrooms share in common. Layoffs , for one, have become an occupational hazard in print journalism. Just be sure to send a high-resolution file that's fit to print.

Your 10-K is Coveted (and Comprehensive) Content


However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” interactive data files with the company’s financial statements in XBRL.

Study: Email favored for personalization, but ROI metrics are elusive

PR Daily

Only about a quarter or less can do it in most other areas, including marketing via email print, and events.”. Email tops all other channels, including print media and social media, with 47 percent apiece. Email reigns as the go-to personalization tool, especially in North America.

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How Humour Makes Your Message More Palatable. and More Powerful


If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis.

LTPR Welcomes Nicolas Capistrano as Summer Intern

Reputation Us

He supported the PR team through media relations and content development for the web, social and print. LT Public Relations is a communications firm specializing in financial, health care, legal and crisis management. PORTLAND, Ore.,

Layoffs looming at Twitter, Goldman Sachs, Gannett

PR Daily

On Monday, the New York Post reported : Just one week after reporting its best quarter in more than a year , Goldman Sachs announced on Monday it will show 20 employees to the door — extending the bank’s deepest personnel cuts since the financial crisis.

Get Your Empathy On

Solo PR Pro

Goleman’s 1995 book Emotional Intelligence was on the New York times best seller list for over a year and a half with more than 5,000,000 copies in print worldwide in 40 languages. A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis.

The Future of a PR Pro

Critical Mention

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. As PR pros know, their industry is changing.

Not Convinced You Need More Content? Your Competitors Disagree.


The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows.

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Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

Print Publication. A Twist on Digital—Producing a New Print Publication in 2019: Beautiful Design Made Simple (BDMS), Carpet One Floor & Home. print illustrated magazine, FUJIFILM North America Corporation, Graphic Systems Division. Financial Services Campaign.

5 Essentials of an Effective Content Marketing Strategy


From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. In 1891, August Oetker sold baking powder with recipes printed on the back. Content marketing is all the rage nowadays.

Why it’s Important to Monitor Trending Topics

Critical Mention

All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media.

6 PR Pitches To Avoid At All Costs

ImPRessions - Crenshaw Communications

Be very clear about what your story is, what your spokesperson will talk about and when, and major details like statistics or financial details. Print magazine? Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact.

30 jobs in the PR and marketing world

PR Daily

Though PR and marketing pros enjoy seeing their organizations or clients in print, many seek job satisfaction beyond landing coverage. Senior vice president of financial communications—FleishmanHillard (New York).

The Silicon Valley Watcher to publish on PressPage


In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press.

MediaPulse | A Weekly Media Round-Up


Exits & Endings: Nicole Wallace announces her exit from The View after one season, following Rosie Perez ( Mediaite ); TLC has cancelled the Duggars and ’19 Kids & Counting’ following the molestation scandal ( USA Today ); and the National Journal will shut down its weekly print magazine and reduce newsroom size ( Capital ).

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Journalism and News Trends for PR Pros


For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer. Uncertainty about revenue, new publishing models.

How to show employees genuine, meaningful appreciation

PR Daily

Companies can print or publish any number of pleasantries, but actions speak immeasurably louder than business bromides. Financial planning is another helpful perk, as it mitigates a “huge source of stress” for employees, she says. Drop the platitudes and pleasantries, and start prioritizing perks that remove obstacles, decrease stress and ease workers’ burdens. Most corporate platitudes are useless. “We We care.”. “We We treat our employees like family.”.

8 lessons from the ICCO World PR Report

Stephen Waddington

2 Investment in public relations CEOs continue to increase financial investment in their corporate reputation. The decline of traditional print media is at the heart of this change. #5 CEOs continue to increase financial investment in their corporate reputation, while investor activism and social media transparency have intensified the focus on delivering not just good numbers, but doing so with integrity,” said Francis Ingham, Chief Executive, ICCO.

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print. In the PR world, connections are crucial.

How can you rise above ‘order-taker’ status?

PR Daily

Hey, you, communicator person: Make this into a flyer, and print out 500 of them.”. You want fries with that PowerPoint? Follow this guidance to become a respected leader who wields more authority, influence and corporate clout.