PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! Employee communications after sudden transformation. must-read for any internal comms departments! Communicating in a global crisis.

Reputation 133

Reputation Creativity Crisis Employee 133

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. To be sure, America definitely has a problem trusting the media.

Government 145

Government Survey Ethics Media 145

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Reputation Us

FEBRUARY 7, 2023

There is definitely room for improvement! Communication #1: Internal Staff It is important to take an “inside-out” approach to communication within your company. Clear, consistent and ongoing communication to your internal team can help align them with your goals and initiatives. Everybody wants to be part of something special.

Communications 97

Communications Real Estate Reputation Internal 97

PRSay

DECEMBER 10, 2020

The result: a new definition of professionalism. The flexibility required for teams to go instantly remote and, in many places across the country, work in quarantine, helped erase bureaucratic barriers separating executive and employee, pundit and audience, administration and faculty, professor and student.

Communications 157

Communications Nonprofit Employee Film 157

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 70% said “improving employee retention and engagement.”. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. Extended PR Definitions for Professionals 29.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. Moreover, the cost of doing so definitely fits within our budgets.

Technology 66

Technology Communications Mobile Internal 66

Waxing UnLyrical

MARCH 28, 2013

For International Women’s Day each year, two things happen. Second, I tend to travel somewhere in the world to meet with our people and celebrate International Women’s Day with them. This year I was in Brazil for International Women’s Day. Each, however, had a different definition of success.

Internal 82

Internal International Employee Travel 82

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Should companies hire public relations people internally? What is public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

Stuart Bruce

JUNE 24, 2016

However, there will likely be informal negotiations and discussions while the Conservative leadership election is happening over the summer. Reassure customers, employees, suppliers and other stakeholders. Reassure customers, employees, suppliers and other stakeholders.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

PR in High Definition

MARCH 24, 2021

What do your employees think? Rounded views: Evoking honesty from colleagues When it comes to evaluating an organisation’s reputation, just getting the opinions of a few trusted members of the senior leadership team or the executive board isn’t going to cut it. What do your customers and prospects think? Perception is the reality.

Reputation 107

Reputation Construction Employee Measurement 107

Communications Conversations

AUGUST 21, 2018

We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. There is definitely a lot of benefits to working on a team outside of your job – it’s an easy way to learn how to work with different work and communication styles. Yes, I’m the worst.

Sports 113

Sports Retail Local Report 113

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Ethical Voices

APRIL 3, 2023

It was really striking the balance between protecting the information that I had to share with the board, and knowing when and how I must trust and keep and safeguard confidences both internally and externally, while really trying to foster our transparent culture with my team. I definitely don’t do it in a vacuum.

Ethics 79

Ethics Privacy Data Financial 79

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria.

Energy 52

Energy Groups Internal International 52

Maxim Behar

FEBRUARY 28, 2024

Leadership outside business is practically the same as leadership in business because the same principle applies across the board: “If you are a leader, you must be a leader in everything.” The past 40 years of my life have been marked by my attempts to comprehend leadership: What is the difference between leadership and management?

Leadership 59

Leadership Internal International Hotels 59

PRSay

AUGUST 10, 2016

I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession. There is a concerted effort to recruit and retain personnel and leaders that can develop our business in a way that meets the evolving expectations of our diverse customers and employees.

Leadership 60

Leadership Groups Employee Industry 60

Reputation Us

JANUARY 29, 2016

This isn’t to say values can’t evolve or change, but they definitely shouldn’t fade away. Hold an off-site leadership huddle; gauge insights from long-term employees as well as newbies; survey your customers or clients. The trick is to not lose sight of the core values that drive your story.

Nonprofit 60

Nonprofit Survey Brand Branding 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Don’t auto-brainstorm. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. Jack definitely has interests he will share more often than anything else on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Communications Conversations

APRIL 13, 2017

Again, definite rock star tendencies. The team is full of experts that act as an internal agency to our staff clients. I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. It was definitely a “fail fast” moment. million individual emails a year.

Case Study 113

Case Study Study Analytics Meeting 113

Contently - Strategy

SEPTEMBER 10, 2020

One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. Internally, our number one customer is our sales team and the account management team. I agree with that so much. “What’d you find interesting?

Brand 118

Brand Branding Marketing Facebook 118

Communications Conversations

FEBRUARY 6, 2018

As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world. Many jobs in the comms world require you to manage a broad mix of internal AND external communications.

Energy 68

Energy Corporate Travel Internal 68

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. The past few weeks must have been pretty stormy in the KPMG comms team. Remember, it’s not just the media we have to be prepared for.

Crisis 71

Crisis Communications Reputation Training 71

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. 3x salary – to replace them too.

Content Marketing 190

Content Marketing B2B Marketing How To 190

Karen Freberg

AUGUST 21, 2018

Both are prominent professionals in the business and leadership management sector. From the reading, most of the women highlighted in these cases were probably in a certain age range and cohort, based on their leadership position. I took some time before the start of the semester to read this book. Context is also key to note here.

Leadership 40

Leadership Social Media Corporate Conference 40

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders.

Ethics 76

Ethics Communications Agency Technology 76

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions.

Leadership 157

Leadership Automotive Employee Corporate 157

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Meltwater has its eyes on adjacent markets. Meltwater case study.

Software 129

Software Case Study Advertising Advertising 129