Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. Data as social proof. When the data was aggregated and anonymized, they could see behavioral trends in the legal sector that you couldn’t find in a survey. Data-as-an-Asset (DaaA).

Company 96

Company Marketing B2B Software 96

NewsWhip

JUNE 2, 2020

Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. ” Spike has become a cornerstone of Turbine Labs’ media arsenal, giving them granular data on the performance of content related to any geographic market or topic.

Case Study 78

Case Study Study Viral Data 78

Beyond PR

JUNE 29, 2017

Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. Every story/piece of content is backed with #data insights.” Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

NewsWhip

MARCH 2, 2020

Let’s look at the data. The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . This was driven by a number of different viral top stories. The Daily Mail blew away every other publisher in January, topping 90 million engagements.

Facebook 166

Facebook Viral Analysis Web 166

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. This type of work is not journalism, strictly speaking. When in doubt, find another source to cite.

Content Marketing 120

Content Marketing Marketing Viral Study 120

NewsWhip

FEBRUARY 28, 2023

Data backs it up. followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. So, how are companies utilizing this new strategy?

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Each podcast platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

NewsWhip

NOVEMBER 20, 2019

We looked at the data to find out. Let’s look at the data. . The Daily Mail featured a mix of viral stories and entertainment. There were also stories featuring movies and viral moments, and three of its stories received more than a million engagements. . Who were the top publishers on Facebook in October 2019?

Facebook 131

Facebook Viral Web Analysis 131

NewsWhip

SEPTEMBER 12, 2022

Let’s take a look at the data. . There were also some of the usual internet virality suspects, with a piece about whether it’s fine to leash your child and one about how to befriend crows and turn them against your enemies both making the top ten. The engagement levels across the top 25 rose slightly compared to July.

Facebook 167

Facebook Reddit Viral Groups 167

NewsWhip

JANUARY 9, 2020

Best use of NewsWhip data . The long form approach and attraction of writers with serious resumes to one, newly created platform is a promising step in journalism, similar to what The Athletic achieved with their expansion last year. Axios – Best Use of NewsWhip Data. Top publisher on Facebook . Best Newcomer .

Reddit 88

Reddit Facebook Viral Data 88

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Unfortunately, with millions of conversations happening daily, it is near impossible for communications teams that aren’t equipped with the right technology, to make sense of all that data.

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. Tired of hearing about Uber? The results were often ugly.

Airlines 180

Airlines Reputation Journalism Crisis 180

NewsWhip

FEBRUARY 7, 2020

As you might expect, the online attention it received has also exploded in that time, and we wanted to track engagement to coronavirus stories on a week to week basis using NewsWhip data. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Let’s start at the end of December last year.

Journalism 163

Journalism Viral Writing Report 163

NewsWhip

OCTOBER 23, 2019

We looked at the data to find out. Let’s look at the data. Beyond these articles, there was a mix of the viral and the political in almost equal measure. . Western Journal and MSNBC also entered the list, while LADbible and The Hill both saw fairly significant movement up the table compared to last month. .

Facebook 106

Facebook Web Analysis Film 106

NewsWhip

OCTOBER 4, 2019

We dove into the data to find out. In June, an article claiming people were refusing to use self-checkout at the store because they didn’t want to kill jobs went viral. Engagements to automation in the workplace content. It was widely circulated around the web and garnered nearly half a million engagements alone.

Technology 84

Technology Viral Web Analytics 84

NewsWhip

FEBRUARY 8, 2022

Let’s look at the data. . The Daily Wire once again topped the charts, starting 2022 where it left off last year. Other publishers fell back again, having gained ground in December. Bob Saget’s death dominated the top stories of the month. The top publishers of January 2022 on Facebook.

Facebook 145

Facebook Web Viral Sports 145

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Data, customer testimonials, analysts, influencers and partners are critical in helping you prove every statement and claim in your overall story.

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

FEBRUARY 22, 2016

In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. ” One study in the Journal of Consumer Research offers a strategy to mitigate this: consistency. It is how we react to the words… or images… or data.

Writing 144

Writing Study Viral Consumer 144

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals Policies System 74

NewsWhip

APRIL 29, 2021

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. Indignation wasn’t limited to just fans of the sport, but commentators, coaches, and current players themselves. The top articles about the European Super League. interactions.

Crisis 114

Crisis Sports Media Facebook 114

Cision

OCTOBER 16, 2017

Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc., So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense.

Media 202

Media Storytelling Technology Data 202

Buzzstream

JUNE 16, 2021

It’s a mash-up of publicly available data sources on the most congested roads. In 2017, using proprietary data, Satrak revealed the slowest motorways. It should be noted that there are many other pieces out there which have used a variety of data sources to achieve the same goal. me in 2016, from How to Build a Time Machine.

Digital PR 160

Digital PR Film Instagram Writing 160

Flatiron Communications

JANUARY 27, 2015

As Jacob Harris recently noted in a piecer for Nieman Journalism Labs titled “A wave of P.R. data:” “The wave of b t data is rising, and now it’s our turn to figure out how not to get swept away.”. He followed up that piece with another “Sloppy P.R. He followed up that piece with another “Sloppy P.R.

Media 28

Media Insurance Insurance Journalism 28

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. One of the most compelling, for me, is Path , which lets you keep an ongoing journal of your life for both personal reflection and sharing with close friends. Facebook has concrete data that could be leveraged to truly personalize my search and give me answers.

Facebook 102

Facebook Mobile Google Viral 102

NewsWhip

JUNE 9, 2022

There was also a story about a new profile picture app that shared data with Moscow (404k), and a Belgian Malinois that allegedly switched sides in the conflict (396k). These included the top article for the publisher, which was Elon Musk claiming he was being threatened for opening up Starlink access in Ukraine (463k).

Facebook 29

Facebook Reddit Viral Analysis 29

NewsWhip

JULY 23, 2020

Let’s look at the data. . As we saw last month, the vast majority of top articles came from traditional news sites, in a further move away from the viral sites that were having a good deal of influence at the beginning of this year. . The Daily Wire rose back up the rankings thanks to coverage of the Black Lives Matter protests.

Facebook 167

Facebook Web Viral Journalism 167

Buzzstream

FEBRUARY 3, 2021

For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. You have the opportunity to offer up your clients for expert commentary or to create a mini data piece on behalf of their client. Not only is the piece visually appealing, but it is also data rich.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Professor Moorman also champions The CMO Survey.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

SEPTEMBER 17, 2019

We looked at the data to find out. Let’s look at the data. We’ve seen local stories go hyper-viral before, as the most shared story in Q1 was a warning about a suspected predator in an unspecified area in Texas. Who were the top publishers on Facebook in August 2019? What content drove the most engagement?

Viral 138

Viral Web Facebook Local 138

NewsWhip

JULY 7, 2022

Let’s take a closer look at the data. . Legit was focused on viral Nigerian stories, with human interest pieces front and center. The Daily Mail had as many engagements as its two closest competitors combined. The top ten articles all had under a million engagements. African publishers made up three of the top ten.

Facebook 78

Facebook Reddit Viral Sports 78

Buzzstream

DECEMBER 17, 2020

It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. Another excellent and free tool that can help guide your ideation, and even aid with discovering what data to target for a campaign, is Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets.

Strategy 60

Strategy Print Insurance Insurance 60

NewsWhip

MAY 12, 2021

If there’s something that mentions us and is going viral, viral being quite a bit of interaction, it’s shooting to the top of the interaction charts, we will work with our amazing community managers and copywriters to see is this an opportunity to engage, or respond, or retweet or all of those things? Paul: Yeah.

Trends 78

Trends Brand Branding Reddit 78

Cision

APRIL 6, 2016

I’m also a strong advocate of using persona-building apps such as Personapp and Up Close & Persona to use your audience insights and customer data to create content that resonates with your target market. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Viral 120

Flatiron Communications

JULY 25, 2014

The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine. Finally, there’s an item called EXIF Data and a tool called EXIF Reader that will let you look at the history of an image and tell you whether an image has been altered. Carrie Melago, Wall Street Journal/NY.

Airlines 37

Airlines Journalism Twitter Social Media 37

Stephen Waddington

AUGUST 27, 2018

This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience.

Communications 60

Communications Analysis Web Handbook 60