Cision

FEBRUARY 11, 2016

Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Integrated social strategies also require integrated social tools. Learn the steps for building your successful enterprise-level social strategy.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

MARCH 28, 2016

At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

PR 20/20

NOVEMBER 22, 2022

Within businesses trying to delight customers and solve for the needs listed above, we often see challenges with awareness, alignment, communication, targeting, and more. Problem 1: Internal Alignment. Internal alignment is a significant challenge for professional services companies. Let’s break it down.

Internal 80

Internal International Meeting Leadership 80

Buzzstream

JUNE 14, 2024

As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. No two brands are the same, but there are some key strategies that you can use in digital PR to help support SEO. More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

Stuart Bruce

OCTOBER 30, 2014

You don’t have a legacy strategy and infrastructure to replace. From day zero you can pursue a mobile first strategy. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

AUGUST 22, 2017

Everyone wants a say in your brand’s messaging, and it’s important to consider a diverse set of recommendations from internal stakeholders at all levels of the organization. What may be even more important is paying attention to your customers. But whether internal or external, all communications should relay the same message.

Company 267

Company How To Employee Customer Service 267

Landis PR

JANUARY 5, 2023

Yet it can erode in a moment, such as it has for the airline Southwest – previously known for great customer service – cancelled 15,000 flights over Christmas. Align internal and external communications. Public trust is perhaps your business’s most valuable commodity.

Communications 52

Communications Airlines Internal International 52

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service. Adjust and tweak it where necessary.

Customer Service 88

Customer Service Policies Analysis Training 88

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Q: If it does go away how will that affect brands that use it for customer service?

Twitter 235

Twitter Customer Service Web Facebook 235

Contently - Strategy

AUGUST 11, 2022

Gartner research also revealed that 58% of CMOs don’t think they have the in-house talent “needed to execute on their strategy.” For today’s content marketers, look at your current strategy and goals and adapt them to fit where we’re headed, not just where we are today. Are you asking questions?

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Cision

AUGUST 2, 2016

Not all of them will be right for your brand, but with a diverse strategy, you’ll be able to extend the life of your content and better reach your audience. Here are five ways to promote your content that may not yet be part of your strategy: 1. Look internally. Use a distribution service.

Internal 120

Internal International Customer Service Pitching 120

Cision

MAY 16, 2016

You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . So what should your brand include in its measurement strategy ? One way to keep your positive sentiment higher than your competitors is to take note of customer complaints. Mention Volume.

Measurement 159

Measurement Brand Branding Pitching 159

PR 20/20

JANUARY 22, 2019

However, doing so is often tricky without the right strategy in place. According to the authors, talk triggers are defined as “a built-in differentiator that creates customer conversations.” Whether it be a book you’ve been interested in reading or a service for your home, reviews are critical when making a purchasing decision.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Contently - Strategy

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. Add internal content links and remove or update old content.

SEO 52

SEO How To Engineering Mobile 52

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. Customer service?

Marketing 52

Marketing Technology Internal International 52

Newsfile

OCTOBER 24, 2023

Subsequently, your company and stakeholders will benefit from your enhanced PR communications strategy. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products. Try using the following methods. Ready to get your press release out there? Just leave everything to us!

Communications 52

Communications How To Corporate Training 52

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Cision

DECEMBER 27, 2017

Wenjie Li, CEO of online eyeglass retailer Firmoo , told CIO : “Underdog biographies do have a positive impact on buying intentions of customers. Few critics actually view Amazon’s often profit-neutral growth strategy as a bad move for the company. Make no mistake, this is the right decision for some companies.

Marketing 180

Marketing Skype Customer Service Brand 180

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. It’s that the old-school strategies you’re using for SEO quick wins just don’t work anymore. Are they seeking customers, or do the customers find them (hunting vs. gathering)?

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues. It pays to overprepare for the public and internal response after any move that may seem controversial.

Brand 136

Brand Branding Advertising Advertising 136

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. Rebecca Lieb, Co-founder & Analyst, Kaleido Insights: Measurement is tied to strategy. They’ll demand more uniformity in return on investment criteria across all departments.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Are there gaps in their strategies that you can capitalize on?

How To 52

How To Content Marketing Analysis eBook 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team.

Company 136

Company Interviews Reputation Privacy 136

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Burrelles Fresh Ideas

MAY 14, 2024

Most experienced social media managers now address accessibility issues and opportunities alongside other social media strategies to help businesses reach a wider audience, enhance engagement and boost revenue. Accessibility is fundamental to customer satisfaction and retention. Why is Social Media Accessibility Important?

Social Media 93

Social Media Media Video SEO 93

5W PR

OCTOBER 20, 2020

BrandPie discovered that only 28% of CEOs were currently incorporating brand purpose into their strategy and decision-making. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service.

Brand 88

Brand Branding Survey Study 88

Contently - Strategy

NOVEMBER 29, 2023

Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. They serve as the cornerstone of your content marketing strategy. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. Obsessive planning is all too often mistaken for strategy , leaving teams dutifully following checklists that are leading them nowhere. Invite a group of internal stakeholders (e.g. The solution?

Strategy 40

Strategy Marketing Internal International 40

Communications Conversations

OCTOBER 4, 2018

” Do I start to adjust expectations with internal stakeholders re: engagements? How to I better automate customer service via social media? Does this impact my content strategy and generation? Should engagements even be a key metric anymore? Should I look at chatbots more closely?

Trends 109

Trends Marketing Instagram Social Media 109

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Articles, blog posts and content picks.

Company 154

Company Tools Technology Software 154

Onclusive

JUNE 29, 2018

She also shared that in today’s New PR world, there are four key elements in building your crisis strategy: Have a crisis plan in place. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. Understand your audience.

Crisis 186

Crisis How To Brand Branding 186

Barokas

FEBRUARY 5, 2019

To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

The Hoffman Agency

NOVEMBER 21, 2023

The talent shortage was a predictable focal point in a recent discussion with supply chain leaders, underscoring the critical role of the brand in any resilience strategy. Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root.

Brand 36

Brand Branding System Technology 36

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training. A fast food worker stomps in a lettuce bin and posts it on YouTube.

Social Media 239

Social Media Crisis Training Media 239

Sword and the Script

JUNE 3, 2020

Signals can alert you when an up and coming competitor you’re not even monitoring for announces a partnership to expand into a smaller market – allowing you to shift strategy as the news is breaking as opposed to a week later.” As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97