Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. Then there’s the stress and pressure of individuals in the media spotlight, which can be crushing. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Who should be involved in this exercise? Therefore, the more people you involve in this exercise, the better the brainstorming session you will engage in. Customer service.

Crisis 203

Crisis How To Exercises System 203

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Both are movements that resonate with media and customers. Have you ever been out for a run but unable to achieve the full exercise benefits because you were worried that the house key you stuck in your shoe would somehow dislodge? The Virtual Agents: Alexa, Cortana, and Siri. WOLACO The Way of Life Athletic Company.

Brand 136

Brand Branding Retail Comparison 136

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Messenger is being used in a variety of different ways, like customer service.

Social Media 40

Social Media Resources Media Case Study 40

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Candidates. Counterparties / lenders. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. It may be quantifying referred business from media placements, or email subscribers gained from social channels. Marketing is responsible for X, Customer Service for Y, PR for Z.

Engineering 120

Engineering How To Measurement Analytics 120

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Who should be involved in this exercise? Therefore, the more people you involve in this exercise, the better the brainstorming session you will engage in. Customer service.

Crisis 100

Crisis How To Crisis Management Exercises 100

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today? What drew you to the field of public relations? Where should they start?

Crisis 0

Crisis Reputation Study Social Media 0

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Guest Post by Karen Freberg.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Karen Freberg

JUNE 14, 2018

Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right? How do I respond? I answer back yes. Why is this the case?

Social Media 43

Social Media Media Community Sports 43

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day). Secure more coverage than competitors every quarter all year long.

Case Study 60

Case Study Construction Exercises Media Training 60

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

David PR Group

JANUARY 4, 2016

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. How do you do it?

Strategy 40

Strategy Communications Real Estate Insurance 40

Prohibition

JANUARY 7, 2022

Problems on social media. As new media is evolving fast and people are always connected, social networks offer an impressive opportunity for everyone to express their opinion, rate and review a brand but also give feedback to solve issues. Social media is a double-edged sword. How important is crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Cision

NOVEMBER 16, 2015

In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. As an example, social media scheduling app Buffer recently released a drag-and-drop calendar tool for its users to easily schedule social media posts. Reassess technology.

Measurement 120

Measurement Resources Technology Examples 120

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

JANUARY 29, 2023

” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. ” Some may be thinking, “Okay, but this was a one-off – a hypothetical Ad Age exercise intended to create some levity.”

Ethics 98

Ethics Guidelines Fashion Transportation 98

Buzzstream

FEBRUARY 9, 2024

Link to media assets like graphs or charts and provide the data. For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. California Mobility This guide of senior citizen exercises from California Mobility has gained over 270 LRD from resource pages like this.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

MAY 9, 2020

Digital as a democratic media Organisations frequently overlook the fact that the internet is democratic. Consumers have access to the same media and channels. It’s sharing a series of train driver cab rides on YouTube and its social media managers are reading for kids from books including Thomas the Tank Engine.

Brand 157

Brand Branding Travel Crisis 157

Landis PR

NOVEMBER 1, 2021

Most communications teams are (or should be) scanning the internet daily for brand mentions by media outlets, in social channels and other chatter sources out there. Your brand promises aren’t just a marketing exercise. That customer service pledge? That’s what we’re good at, creating words that engage. . Bottom line : .

Reputation 52

Reputation Customer Service Analysis Exercises 52

Stephen Waddington

FEBRUARY 12, 2019

billion use social media. It disintermediates all previous forms of media enabling anyone to become a publisher; and it creates the opportunity for communities to form around an organisation, topic or issue, creating communities and markets. These include shareholders, media, staff, suppliers, customers, and the local community.

Publicity 79

Publicity Community Pinterest Reputation 79

Ethical Voices

OCTOBER 17, 2022

And around that time, I was on a core team revisiting IBM’s values, and it was a profoundly interesting exercise. Even in social media, we’re self-isolating. Think about management as coaching or as service. There were two leaders who really instigated the activity. I saw your kid walk by.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164